Online marketing and social media marketing.
Over the past decade, the Internet has seen a revolution that has completely changed traditional advertising and public relations. Many new global players such as Facebook, Youtube, Xing, LinkedIn, Google+, Twitter, Yelp, Picasa, Instagram, Pinterest and Tumblr have emerged and have already achieved a tremendous importance in marketing and PR in just a few years. According to an estimate, there are currently a trillion (1,000 billion) websites.
At Google, however, only about 15% of all websites are indexed. Therefore, one must actively work to stay afloat on the World Wide Web - everyone wants to be found quickly and easily on Google, Facebook or YouTube, to sell something or present - and to my team and I stand by your side with professional help. Since 1992 I have been working in the cultural and event marketing and have many opera singers (soprano, mezzo-soprano, tenor, baritone, bass), conductors, composers, concerts, museums, agencies, opera houses and businesses in the traditional Public Relations (newspaper, radio, TV TV) internationally. As early as 2001, my company created the first artist websites and was thus one of the pioneers in opera marketing.