Passion Digital is an independent, search-led performance marketing agency based in London, helping ambitious B2C and B2B brands get found, chosen and remembered, wherever modern discovery happens. Search has changed. Customers now discover brands across Google, AI tools like ChatGPT and Perplexity, social platforms and marketplaces. Our full-funnel approach ensures every channel pulls in the same direction, driving measurable performance from awareness to conversion.
Ourservices:
Organic Marketing — SEO, GEO (Generative Engine Optimisation) / AI Search Optimisation, Content Strategy, Digital PR
Paid Media — PPC, Paid Social, CTV, Programmatic Display
Strategy & Insight — Audience research, competitor research, data strategy, brand tracking, Deep Research (DRX)
Why clients choose us:
Search specialists, full-funnel performance. Visibility across Google, LLMs, social and marketplaces.
Big agency expertise, independent agency care. As part of Stellar — the AI-native network powered by Pixis, we bring network technology with senior, hands-on attention.
Built to retain. 8.5 client NPS, 30+ retained clients, multi-year retainers, 3.3-year average team tenure.
GEO pioneers. Among the first UK agencies to operationalise AI search optimisation, with proprietary tools to measure brand visibility inside ChatGPT, Perplexity and Google AI Overviews.
Proud to have a roster of long-standing clients, we work as partners to our clients: sharing our values, flexing to meet their needs and quickly responding to challenges. Some of the brands we partner with include Mazda, Octopus Investments, Knight Frank, The Arch Company, MoneyExpert, Biona.
We strive to work with brands that share our values of being connected, having a growth mindset and wanting to make a difference. Let's Imagine Better together.
Contact us at enquries@passiondigital.co.uk to discuss your project.
Passion Digital's pricing ranges from $5,000 to $140,000, depending on project scope and client size. Clients appreciate their value for cost, citing strong ROI and effective communication. Many reviews highlight the agency's responsiveness and ability to deliver results on time, making them a favorable choice.
Passion Digital is appreciated for their transparency and honesty in dealing with clients. They maintain clear communication about project status and challenges.
Effective Project Management
Clients commend Passion Digital for their effective project management, timely deliveries, and responsiveness. They maintain regular communication through virtual meetings and emails, ensuring clients are updated on progress.
High-Quality Deliverables
Clients are generally satisfied with the high quality of work delivered by Passion Digital, which includes detailed reports and strategic recommendations that drive measurable results.
Proactive and Innovative
The team is recognized for their proactive approach and innovative ideas, which help clients stay ahead in their respective markets. They are praised for offering new strategies and improvements.
Cultural and Value Alignment
Many clients choose Passion Digital due to their cultural fit and alignment with company values, which enhances collaboration and project success.
Room for Improvement in Onboarding
Some clients noted challenges with new team members' onboarding, suggesting improvements in how new members are introduced to ongoing projects to better understand client needs.
Marketing, Web Dev & Design for Professional Services Firm
Other Digital MarketingWeb DesignWeb Development
$1,000,000 to $9,999,999
Nov. 2022 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Passion Digital Ltd. meets all our digital needs and offers expert insights."
Feb 21, 2023
Employee, Moore Kingston Smith LLP
Anonymous
Financial services
London, England
501-1,000 Employees
Online Review
Passion Digital Ltd. offers digital marketing services for a professional services firm. They build a WordPress site, create UX designs, and audit content. They use Semrush, Hotjar, and Google Analytics.
The project remains ongoing, but the feedback has already been positive. Passion Digital Ltd. executes an efficient workflow and communicates regularly. They're reliable and easy to work with.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Moore Kingston Smith is a leading UK multidisciplinary professional services firm, and the London firm of top 10 accountants and business advisers Moore UK. We have been helping clients thrive since 1923. As trusted advisers to businesses, private individuals and nonprofit organisations, we are passionate about helping our clients achieve their ambitions.
We are committed to supporting them through good and tough times. Our highly experienced people have the strategic insight, drive and dedication to deliver results. With over 60 partners and more than 650 people based in and around London, we are a leading member of the Moore Global Network. An international family made up of over 30,000 people across more than 100 countries, members connect and collaborate to take care of our clients’ needs – at a local, national and international level.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Passion Digital Ltd., and what were your goals?
We required web development, design and maintenance, as well as digital marketing services. Passion Digital could do this and more, which is why we are very happy to be working with them.
SOLUTION
How did you select this vendor and what were the deciding factors?
We researched several digital agencies and shortlisted three. Passion Digital outshone the others with their pitch and proposal.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
Web development was considered first, before moving onto UX and content audits. We are now working through the results of the audits to optimise our web design and content. Various tools were used, including WordPress, SEMrush, Hot Jar and Google Analytics.
How many resources from the vendor's team worked with you, and what were their positions?
We worked with our key account manager, content manager, UX designer, web development team and SEO manager, among others.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
This is an ongoing relationship, but results have already been very positive and we are excited for more outcomes.
How effective was the workflow between your team and theirs?
Workflow was efficient between our team and theirs. Communication was regular and comprehensive.
What did you find most impressive or unique about this company?
Passion Digital Ltd. meets all our digital needs and offers expert insights. They're also a very lovely team that are a pleasure to work with.
Are there any areas for improvement or something they could have done differently?
There was a very slight adjustment needed as we are a B2B multidisciplinary professional services firm that they hadn't really worked with before.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Digital Marketing for IT Company
Other Digital Marketing
Less than $10,000
July 2022 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They had the resources and the relevant teams to find the best working solution."
Oct 24, 2022
Managing Director, Aquilatec
Oliver Raine-Dunk
Verified
Other industries
London, England
11-50 Employees
Online Review
Verified
Passion Digital Ltd. has provided digital marketing services for an IT company. They targeted end customers using LinkedIn, researched keywords, and launched an SEO campaign.
Thanks to Passion Digital Ltd., the client's ranking improved. The client is very satisfied with the deliverables and impressed with the partnership. The service provider's team is knowledgeable, resourceful, and communicative via Microsoft Teams.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
We provide IT Support & Solutions focusing on maintenance agreements. I am the managing Director.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Passion Digital Ltd., and what were your goals?
We hired Passion to undertake a digital marketing campaign including SEO and paid advertising. Passion are working alongside our telemarketing company,.
SOLUTION
How did you select this vendor and what were the deciding factors?
We were impressed with the team and their knowledge. they took the time to listen to our requirements and then come back with sensible suggestions, they laid out a schedule that was realistic.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
The key deliverables are to improve our website ranking via SEO and to directly target clients via paid advertising using the LinkedIn platform. Passion researched the best keywords to focus on as well as geographical areas.
How many resources from the vendor's team worked with you, and what were their positions?
We worked with various members from the different teams who all were very knowledgeable. They ranged in position right up to MD.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
The process is ongoing, however, we have already climbed the rankings!
How effective was the workflow between your team and theirs?
We have had meetings via Teams and in person, all very effective.
What did you find most impressive or unique about this company?
Passion really took the time to understand our needs, any marketing for IT Support is difficult. They had the resources and the relevant teams to find the best working solution.
Are there any areas for improvement or something they could have done differently?
None.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 31-32 of
32 Reviews
Packages we offer:
Starter services and digital health checks
Does your digital strategy need a bit of a reboot but you don't know how exactly? Our strategy & performance starter services and digital health checks are perfect in identifying where your strategy or which elements of your digital campaigns are limiting your performance and quick wins so that you can Imagine Better straight off the bat.
Small
Per month cost of CRO retainer
$1,900
/total
Conversion Rate Optimisation (CRO)
Medium
Average cost of small starter services
$2,035
/total
Website audit
Audit of existing marketing efforts
Landing page optimisation
Large
Average cost of medium services
$3,766
/total
Audience research
Persona development and channel strategy
Competitor analysis
User testing/interviews
Tone of voice guidelines and messaging strategy
Features
Small
$1,900
/total
Medium
$2,035
/total
Large
$3,766
/total
Website audit
–
–
Audit of existing marketing efforts
–
–
Landing page optimisation
–
–
Audience research
–
–
Persona development and channel strategy
–
–
Competitor analysis
–
–
User testing/interviews
–
–
Tone of voice guidelines and messaging strategy
–
–
Cross-channel strategy
–
–
Website design and development
–
–
Conversion Rate Optimisation (CRO)
–
–
Small
$1,900
/total
Website audit
–
Audit of existing marketing efforts
–
Landing page optimisation
–
Audience research
–
Persona development and channel strategy
–
Competitor analysis
–
User testing/interviews
–
Tone of voice guidelines and messaging strategy
–
Cross-channel strategy
–
Website design and development
–
Conversion Rate Optimisation (CRO)
Medium
$2,035
/total
Website audit
Audit of existing marketing efforts
Landing page optimisation
Audience research
–
Persona development and channel strategy
–
Competitor analysis
–
User testing/interviews
–
Tone of voice guidelines and messaging strategy
–
Cross-channel strategy
–
Website design and development
–
Conversion Rate Optimisation (CRO)
–
Large
$3,766
/total
Website audit
–
Audit of existing marketing efforts
–
Landing page optimisation
–
Audience research
Persona development and channel strategy
Competitor analysis
User testing/interviews
Tone of voice guidelines and messaging strategy
Cross-channel strategy
Website design and development
Conversion Rate Optimisation (CRO)
–
Organic and paid social
Social channels are crucial platforms to reach your target audience, build engaged communities and drive conversions.
Small
$5,463
/month
Typical client profile: 1 account low spend
Audience and copy refinement: Monthly
Tracking support and implementation: None
Monthly Reporting
Growth strategy : Adherence to best practices
Medium
$10,384
/month
Typical client profile: 1 account mid spend
Audience and copy refinement: Biweekly
Tracking support and implementation: Consultancy
Monthly Reporting
Growth strategy : Monthly testing
Large
$15,848
/month
Typical client profile: 2 accounts high spend
Audience and copy refinement: Weekly
Tracking support and implementation: Ownership
Monthly Reporting
Growth strategy : QBRs
Features
Small
$5,463
/mo
Medium
$10,384
/mo
Large
$15,848
/mo
Typical client profile
1 account low spend
1 account mid spend
2 accounts high spend
Audience and copy refinement
Monthly
Biweekly
Weekly
Tracking support and implementation
None
Consultancy
Ownership
Monthly Reporting
Growth strategy
Adherence to best practices
Monthly testing
QBRs
Communication
Monthly email wrapup
Biweekly performance calls
Daily comms
Number of Social Media Platforms
2 channels
3 channels
4 plus channels
Social Media Posting per Month
12 posts per month
20 posts per month
20 posts plus per month
Market Research
Channel strategy
Calendar creation
Content creation
Boosting strategy
–
–
Small
$5,463
/mo
Typical client profile
1 account low spend
Audience and copy refinement
Monthly
Tracking support and implementation
None
Monthly Reporting
Growth strategy
Adherence to best practices
Communication
Monthly email wrapup
Number of Social Media Platforms
2 channels
Social Media Posting per Month
12 posts per month
Market Research
Channel strategy
Calendar creation
Content creation
Boosting strategy
–
Medium
$10,384
/mo
Typical client profile
1 account mid spend
Audience and copy refinement
Biweekly
Tracking support and implementation
Consultancy
Monthly Reporting
Growth strategy
Monthly testing
Communication
Biweekly performance calls
Number of Social Media Platforms
3 channels
Social Media Posting per Month
20 posts per month
Market Research
Channel strategy
Calendar creation
Content creation
Boosting strategy
–
Large
$15,848
/mo
Typical client profile
2 accounts high spend
Audience and copy refinement
Weekly
Tracking support and implementation
Ownership
Monthly Reporting
Growth strategy
QBRs
Communication
Daily comms
Number of Social Media Platforms
4 plus channels
Social Media Posting per Month
20 posts plus per month
Market Research
Channel strategy
Calendar creation
Content creation
Boosting strategy
Content marketing packages
Building out onsite content is key in SEO efforts: so that Google understands what your business is an authority on and so that your audience has access to relevant, helpful content.
Small
$4,344
/month
Team member: Content Marketing Manager
Communication : Email updates and monthly meetings
Content audit
Keyword Research
Market and competitor research
Medium
$5,430
/month
Team member: Content Marketing Manager
Communication : Email updates and monthly meetings
Content audit
Keyword Research
Market and competitor research
Large
$6,900
/month
Team member: Content Marketing Manager and Creative Content Director
Communication : Email updates monthly meetings and QBRs
Content audit
Keyword Research
Market and competitor research
Features
Small
$4,344
/mo
Medium
$5,430
/mo
Large
$6,900
/mo
Team member
Content Marketing Manager
Content Marketing Manager
Content Marketing Manager and Creative Content Director
Communication
Email updates and monthly meetings
Email updates and monthly meetings
Email updates monthly meetings and QBRs
Content audit
Keyword Research
Market and competitor research
Audience research
–
–
Blog Articles per Month
4 blog posts 1k words min
6 blog posts 1k words min
8 blog posts 1k words min
Social snippets
–
Monthly Reporting
Small
$4,344
/mo
Team member
Content Marketing Manager
Communication
Email updates and monthly meetings
Content audit
Keyword Research
Market and competitor research
Audience research
–
Blog Articles per Month
4 blog posts 1k words min
Social snippets
–
Monthly Reporting
Medium
$5,430
/mo
Team member
Content Marketing Manager
Communication
Email updates and monthly meetings
Content audit
Keyword Research
Market and competitor research
Audience research
–
Blog Articles per Month
6 blog posts 1k words min
Social snippets
Monthly Reporting
Large
$6,900
/mo
Team member
Content Marketing Manager and Creative Content Director
Communication
Email updates monthly meetings and QBRs
Content audit
Keyword Research
Market and competitor research
Audience research
Blog Articles per Month
8 blog posts 1k words min
Social snippets
Monthly Reporting
SEO packages
We focus on three main pillars of SEO: technical, onsite and offsite. Each website and brief is different but the below gives a good idea of pricing benchmarks and subservices within SEO.
Small
$1,533
/month
Team member: Account Executive
Communication: Email updates and support
Keyword research
Technical audit and optimisation : Basic
Local SEO
Medium
$2,300
/month
Team member: Account Manager
Communication: Monthly calls
Keyword research
Competitor Analysis
Technical audit and optimisation : Advanced
Large
$3,834
/month
Team member: Account Manager plus Head of Department
Communication: Weekly calls and QBRs
Keyword research
Competitor Analysis
Technical audit and optimisation : Advance and Core Web Vitals
Features
Small
$1,533
/mo
Medium
$2,300
/mo
Large
$3,834
/mo
Team member
Account Executive
Account Manager
Account Manager plus Head of Department
Communication
Email updates and support
Monthly calls
Weekly calls and QBRs
Keyword research
Competitor Analysis
–
Technical audit and optimisation
Basic
Advanced
Advance and Core Web Vitals
Local SEO
Onsite optimisation
1 day per month
1 and a half days per month
2 days per month
Keyword monitoring
25 keywords
100 keywords
250 keywords
Schema Markup
–
Linkbuilding (add-ons available)
–
–
Monthly Performance Reporting
Small
$1,533
/mo
Team member
Account Executive
Communication
Email updates and support
Keyword research
Competitor Analysis
–
Technical audit and optimisation
Basic
Local SEO
Onsite optimisation
1 day per month
Keyword monitoring
25 keywords
Schema Markup
–
Linkbuilding (add-ons available)
–
Monthly Performance Reporting
Medium
$2,300
/mo
Team member
Account Manager
Communication
Monthly calls
Keyword research
Competitor Analysis
Technical audit and optimisation
Advanced
Local SEO
Onsite optimisation
1 and a half days per month
Keyword monitoring
100 keywords
Schema Markup
Linkbuilding (add-ons available)
–
Monthly Performance Reporting
Large
$3,834
/mo
Team member
Account Manager plus Head of Department
Communication
Weekly calls and QBRs
Keyword research
Competitor Analysis
Technical audit and optimisation
Advance and Core Web Vitals
Local SEO
Onsite optimisation
2 days per month
Keyword monitoring
250 keywords
Schema Markup
Linkbuilding (add-ons available)
Monthly Performance Reporting
Our Story
We're 30 specialists in Holborn on a mission to help brands Imagine Better. Founded in a London basement in 2012 helping non-profits, we've grown into a team that partners with charities, disruptors and global brands alike. Three values guide us: being connected — with clients, partners and each other; having a growth mindset and never settling for the obvious answer; and making a difference for our people, our communities and our planet.
Meet the Team
Cecilia (Chily) de la ViescaManaging Director
Chily is a digital marketing pro with 12+ years' experience, rooted in organic but driven by a passion for client service and strong relationships. She leads marketing and client service at Passion Digital, inspiring the team to Imagine Better.
What Sets Us Apart
Award-winning expertise across search and media
Google Premier Partner for three years running. Meta and Semrush certified. UK Search Awards, UK Paid Media Awards, UK Digital Growth Awards, BIMA, The Drum.
Performance meets imagination
Rigorous, data-led strategy paired with genuinely creative thinking.
A true extension of your team
Real partnership, fast iteration, clear results.
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