Passion Digital is an independent, search-led performance marketing agency based in London, helping ambitious B2C and B2B brands get found, chosen and remembered, wherever modern discovery happens. Search has changed. Customers now discover brands across Google, AI tools like ChatGPT and Perplexity, social platforms and marketplaces. Our full-funnel approach ensures every channel pulls in the same direction, driving measurable performance from awareness to conversion.
Ourservices:
Organic Marketing — SEO, GEO (Generative Engine Optimisation) / AI Search Optimisation, Content Strategy, Digital PR
Paid Media — PPC, Paid Social, CTV, Programmatic Display
Strategy & Insight — Audience research, competitor research, data strategy, brand tracking, Deep Research (DRX)
Why clients choose us:
Search specialists, full-funnel performance. Visibility across Google, LLMs, social and marketplaces.
Big agency expertise, independent agency care. As part of Stellar — the AI-native network powered by Pixis, we bring network technology with senior, hands-on attention.
Built to retain. 8.5 client NPS, 30+ retained clients, multi-year retainers, 3.3-year average team tenure.
GEO pioneers. Among the first UK agencies to operationalise AI search optimisation, with proprietary tools to measure brand visibility inside ChatGPT, Perplexity and Google AI Overviews.
Proud to have a roster of long-standing clients, we work as partners to our clients: sharing our values, flexing to meet their needs and quickly responding to challenges. Some of the brands we partner with include Mazda, Octopus Investments, Knight Frank, The Arch Company, MoneyExpert, Biona.
We strive to work with brands that share our values of being connected, having a growth mindset and wanting to make a difference. Let's Imagine Better together.
Contact us at enquries@passiondigital.co.uk to discuss your project.
Passion Digital offers good value for cost, with projects costing between $6,000 to $110,000 depending on scope and client size. Clients consistently highlight their responsiveness and cultural fit, indicating strong pricing alignment with their budgets.
Passion Digital is often chosen for its cultural fit and alignment with client values. Many reviews highlight their understanding of client businesses and the alignment of their company values, which strengthens the partnership.
Cost-Effective and Good Value for Money
Clients find Passion Digital's services to be cost-effective, offering good value for the money invested. This is a significant factor in their selection as a digital marketing partner.
Project Management and Timeliness
While generally praised for delivering projects on time and within budget, some clients have experienced delays or lack of proactive project management. Nonetheless, many clients appreciate their organizational skills and ability to meet deadlines.
Flexibility and Adaptability
Passion Digital is noted for being flexible and adaptable to client needs. They are willing to go beyond the initial scope of work and adjust strategies based on client feedback, which is appreciated by many clients.
Strong SEO and Digital Marketing Expertise
Passion Digital is consistently praised for their expertise in SEO and digital marketing. Clients report improvements in keyword rankings, web traffic, and conversions. Their ability to provide tailored strategies and clear recommendations based on sound research is a recurring theme in positive reviews.
High-Quality Content and UX Recommendations
Passion Digital is credited with delivering high-quality content and UX recommendations, enhancing client websites' user experience and engagement. Their ability to understand and implement effective content strategies is well-regarded.
SEO Services for Risk Management Solutions Company
Featured Review
AI ConsultingSearch Engine Optimization
Confidential
Aug. 2025 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
“Passion Digital have been fantastic throughout.”
Apr 30, 2026
Digital Mktg & Innovation Director, Risk Mgmt Solutions Co
Kieran Bass
Financial services
Georgia
5,001-10,000 Employees
Online Review
Passion Digital provides SEO services for a risk management solutions company. The team works to improve the client's SEO visibility and performance and educates and upskills their internal teams on SEO.
Passion Digital has increased the client's visibility across LLMs for their key phrases and prompts, resulting in increased visits, form submissions, and opportunity creation. The team is proactive, balancing complex tasks, structures, and deliverables.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Digital Marketing & Innovation Director of a risk management solutions company.
Describe what your company does in a single sentence.
Tailored risk decisioning solutions that empower your industry with the insights needed to mitigate risk and seize opportunities.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Passion Digital to accomplish?
Improve visibility on AI platforms
Improve SEO visibility and performance
Educate and upskill internal teams on AI and SEO optimisation
SOLUTION
How did you find Passion Digital?
Referral
Why did you select Passion Digital over others?
Great culture fit
Company values aligned
Other
How many teammates from Passion Digital were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Delivering an integrated approach to improving visibility across search and LLMs, utilising our website, third-party assets and media teams.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Visibility across the LLMs for our key phrases and prompts hav increased, which has resulted in an increas in visits, form submissions and opportunity creation.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The Passion Digital team have been proactive throughout, balancing complex tasks, structures and deliverables with impeccable deliverables.
What was your primary form of communication with Passion Digital?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Their ability to dig deeper, understand the challenge and the actions required to deliver a tangible result that moves the needle.
Are there any areas for improvement or something Passion Digital could have done differently?
Passion Digital have been fantastic throughout.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Digital Marketing for Temporary Space Provider
Content MarketingSearch Engine Optimization
$50,000 to $199,999
Sep. 2020 - Ongoing
4.0
Quality
4.0
Schedule
4.5
Cost
5.0
Willing to Refer
4.0
"Their team strives to meet both our needs and their promises."
Jul 19, 2021
Digital Marketing Lead, Stashbee
Anonymous
Verified
Other industries
England, Arkansas
11-50 Employees
Phone Interview
Verified
Passion Digital Ltd. spearheads the digital marketing efforts of a temporary space provider. The team handles their SEO pipelines and generates site content and product descriptions to boost organic traffic.
Equipped with unmatched expertise and a strong desire to see their client's business flourish, Passion Digital Ltd. continues to reward their client with tailored marketing solutions and timely deliverables. The team utilizes a thorough work approach while making ample room for collaboration.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the digital marketing lead at Stashbee, a storage and parking space provider.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Passion Digital Ltd.?
We needed their team to support our lead generation efforts.
SOLUTION
What was the scope of their involvement?
When I first started in our company, one of the main issues that I identified was our lack of attempts at driving organic site traffic. I’ve then thought of contacting an agency that can handle our digital marketing pipeline to help us flesh out better results. Passion Digital Ltd.’s team initially helped us optimize our website structure — we had to make sure that we had the right metadata and our database was clean, so they could proceed with supporting our digital marketing needs.
At present, Passion Digital Ltd. generates SEO-friendly site content and structures our product descriptions and pages to optimize our brand message. They also manage our Google Analytics, so we’re updated regularly with our site traffic and customer statistics. On top of those marketing efforts, Passion Digital Ltd. is currently building a backlink to help us optimize our overall domain authority.
What is the team composition?
My main point of contact is Alex (Head of SEO, Content Marketing & Tech Operations).
How did you come to work with Passion Digital Ltd.?
When we pitched this project to our company, we already reached out to four potential agencies to hire, including Passion Digital Ltd. After the vetting process, we realized that they were the right fit for us because of their thorough and collaborative approach.
How much have you invested with them?
We have a monthly contract that amounts to £7,425 (approximately $10,000 USD).
What is the status of this engagement?
We kicked off the engagement in September 2020, and it’s ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Our main success metrics for Passion Digital Ltd.’s work include site traffic and engagement and the monthly deliverables they meet. While our partnership is ongoing and there are no quantifiable results yet, I can guarantee that their team strives to meet both our needs and their promises. We have a list of our monthly requirements for their team, and they’ve provided all of those so far.
How did Passion Digital Ltd. perform from a project management standpoint?
We have weekly meetings with Passion Digital Ltd. to discuss the flow of the project and take a look at where we’re at in terms of our projections. They’re definitely on top of their project management game. We appreciate their team’s thorough and collaborative approach in tackling the entire project.
What did you find most impressive about them?
Passion Digital Ltd. is evidently passionate about our product and being able to accomplish each deliverable they have. Additionally, they’re always prepared to bring innovative ideas to the table — this level of proactiveness assures us that their team truly cares about our needs.
Are there any areas they could improve?
We can benefit from a more transparent and dynamic brainstorming process. They’re doing well on their own, but we’ll definitely appreciate it if we’re more involved in this phase as well.
Do you have any advice for potential customers?
Be very clear in identifying the problems and needs of your business, and their team will reward you with the right solutions.
RATINGS
4.0
Quality
4.0
Service & Deliverables
Schedule
4.5
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
4.0
NPS
Social Media Ads Management for Real Estate Consultancy
Advertising
$50,000 to $199,999
Nov. 2016 - Ongoing
4.0
Quality
4.5
Schedule
4.0
Cost
4.0
Willing to Refer
4.5
"The team is very agile and cost-efficient — they provide a significant amount of value for the price."
Jul 16, 2021
Head of Social Media, Real Estate Consultancy
Anonymous
Verified
Real estate
United Kingdom
10,001+ Employees
Phone Interview
Verified
Passion Digital Ltd. manages the client's paid advertising across several social media platforms to increase brand awareness. They're currently using technology to automate the ads.
Thanks to Passion Digital Ltd.'s cost-efficient solutions, the client has been able to automate ads, allowing them to save time and money. Furthermore, the team is transparent and keen on updating the client with key analytics. Overall, the team is skilled and agile, ensuring the project's success.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the head of social media at a real estate consultancy. We handle sales and rentals of residential and commercial properties.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Passion Digital Ltd.?
We needed help with managing paid ads on social media.
SOLUTION
What was the scope of their involvement?
Passion is helping us improve our brand awareness across different global markets and within the UK. The goal is to boost inquiries and convert them into sales so we could generate more income. To do this, they manage our paid advertising across various social media platforms. Recently they’ve started using technology that allows us to automate our ads.
What is the team composition?
We primarily work with three teammates, including Alex (Head of Paid Social), Helen (Finance & Operations Director), and an account manager. We’ve also worked with Katie (Head of Experience) at some point.
How did you come to work with Passion Digital Ltd.?
Our company was already working with Passion when I started, so that was how I was introduced to them.
How much have you invested with them?
We’ve spent between $130,000–$140,000.
What is the status of this engagement?
The project started in November 2016, and it’s ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Thanks to Passion, we’ve definitely made considerable improvements to the technology we’re using. As a result, we’ve automated our ad efforts and saved a lot of time.
How did Passion Digital Ltd. perform from a project management standpoint?
There’s definitely room for improvement. Passion offers a good amount of reports and analytics, but they could be more proactive and find new ways of communicating with us. For example, whenever there’s a new teammate on board, they have trouble with presenting because we’re essentially new clients to them, and they don’t necessarily understand our business. However, I believe that they’ll improve over time.
What did you find most impressive about them?
Passion is very transparent and honest. Additionally, the team is very agile and cost-efficient — they provide a significant amount of value for the price.
Are there any areas they could improve?
They could think outside the box more and make bold suggestions while also understanding our limitations. However, we have a pretty solid relationship overall.
Do you have any advice for potential customers?
Ask lots of questions and trust their expertise. I recommend them.
RATINGS
4.0
Quality
4.5
Service & Deliverables
Schedule
4.0
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
4.5
NPS
SEO & PPC Services for Private Landlord
Pay Per ClickSearch Engine Optimization
$200,000 to $999,999
Jan. 2018 - Oct. 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They were a dynamic and engaging team with a deep knowledge."
Jun 19, 2025
Head of Marketing, Residential Land
Elliot Tucker
Verified
Real estate
United Kingdom
51-200 Employees
Online Review
Verified
Passion Digital provided SEO and PPC services for a private landlord. The goal was to increase the client's site traffic, improve PPC performance, and drive quality leads.
Passion Digital's work ultimately increased the client's site traffic and lead quality. The team was professional and delivered work on time. Moreover, Passion Digital was dynamic and engaging, had in-depth knowledge, and communicated well through in-person and virtual meetings and email updates.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Head of Marketing of Residential Land
Describe what your company does in a single sentence.
Private Landlord
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Passion Digital to accomplish?
Increase site traffic
Improve PPC performance
Drive quality leads
SOLUTION
How did you find Passion Digital?
Referral
Why did you select Passion Digital over others?
High ratings
Pricing fit our budget
Referred to me
How many teammates from Passion Digital were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Deliver high performance PPC results for a large private landlord in london
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Increased site traffic and lead quality
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Always on time and very professional
What was your primary form of communication with Passion Digital?
In-Person Meeting
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
They were a dynamic and engaging team with a deep knowledge
Are there any areas for improvement or something Passion Digital could have done differently?
None come to mind
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Social Media Marketing for Cleaning Products Company
Digital StrategySocial Media Marketing
$200,000 to $999,999
Jan. 2024 - Ongoing
4.5
Quality
4.5
Schedule
5.0
Cost
4.5
Willing to Refer
4.5
"The team responds promptly to queries and implements tasks as agreed."
Jun 11, 2025
CEO, Star Brands
Henrik Pade
Verified
Other industries
Leeds, England
201-500 Employees
Online Review
Verified
Passion Digital provides social media marketing services for a cleaning products company. The team has commenced and implemented a paid social strategy to increase the effectiveness of paid social.
Thanks to Passion Digital's efforts, the client has seen a significant increase in coverage and followers on all channels. The team responds promptly to queries and implements tasks as agreed. Passion Digital's skills and enthusiasm are key elements of their work.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CEO of Star Brands
Describe what your company does in a single sentence.
Produce cleaning products - The Pink Stuff
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Passion Digital to accomplish?
Increase effectiveness of paid social
widen coverage from paid social
SOLUTION
How did you find Passion Digital?
Referral
Why did you select Passion Digital over others?
Referred to me
How many teammates from Passion Digital were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Commence paid social and implement paid social stragey
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
significant increase in coverage and followers on all channels
Describe their project management. Did they deliver items on time? How did they respond to your needs?
responds promptly to all queries and implent as agreed
What was your primary form of communication with Passion Digital?
In-Person Meeting
Virtual Meeting
What did you find most impressive or unique about this company?
skills and enthusiasm
Are there any areas for improvement or something Passion Digital could have done differently?
no
RATINGS
4.5
Quality
4.5
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
4.5
NPS
SEO Services for Payment Solutions Company
Search Engine Optimization
Unspecified
Apr. 2025 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
4.5
Willing to Refer
5.0
"They have a deep understanding of SEO and get things right rather than take shortcuts."
Jun 11, 2025
Global Website Manager, Splitit
Robin Olsson
Verified
Financial services
Atlanta, Georgia
51-200 Employees
Online Review
Verified
Passion Digital provides SEO services for a payment solutions company. The team conducts keyword research and provides SEO recommendations to help the client build visibility and drive more qualified leads.
The client is satisfied with Passion Digital's work; their recommendations have been sound so far. The team is responsive and timely and communicates via email, calls, and in-person meetings. The client praises Passion Digital's understanding of SEO and their approach to doing their work right.
BACKGROUND
Introduce your business and what you do there.
I'm the global website manager at Splitit. We provide a merchant-branded Installments-as-a-Service platform that enables businesses to offer flexible Buy Now, Pay Later payment options at the point of sale. This allows shoppers to use their existing credit cards and customize installment plans.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Passion Digital?
We wanted to drive more leads in our target industries.
SOLUTION
What was the scope of their involvement?
Passion Digital provides SEO recommendations and keyword research to help us build visibility in new areas and strengthen areas we already work in. The main goal is to drive more qualified leads.
What is the team composition?
I’m unsure of how many teammates are assigned to the project.
How did you come to work with Passion Digital?
We found them through an online search. We chose Passion Digital over other options because of their experience with B2B SEO and their holistic approach to SEO.
What is the status of this engagement?
We started working with them in April 2025, and the engagement is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
It's still early days, but the recommendations have been sound, and they're good to work with.
How did Passion Digital perform from a project management standpoint?
Passion Digital is very responsive and timely. We communicate via email, calls, and in-person meetings.
What did you find most impressive about them?
They have a deep understanding of SEO and get things right rather than take shortcuts.
Are there any areas they could improve?
No, there's nothing I can come up with.
Do you have any advice for potential customers?
It's still early days, but the team is on it and extremely knowledgeable.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
Marketing Services for Real Estate Company
Marketing StrategyPay Per ClickSearch Engine Optimization
$200,000 to $999,999
Apr. 2024 - Apr. 2025
4.0
Quality
4.0
Schedule
4.0
Cost
4.0
Willing to Refer
4.0
"They are a key partner for our marketing team."
Jun 10, 2025
Head of Marketing Activation, Real Estate Company
Anonymous
Verified
Real estate
London, England
10,001+ Employees
Online Review
Verified
Passion Digital provided performance marketing services for a real estate company. The team managed the client's performance marketing activities, including implementation, tracking, and driving innovation.
Passion Digital optimized the client's performance marketing and delivered key campaigns. The team had innovative ideas and proactively addressed the client's needs. Passion Digital delivered work on time and within budget and was a good cultural fit for the client's organization.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Head of Marketing Activation of a real estate company
Describe what your company does in a single sentence.
We are a global real estate company specialising in both Commercial and Residential Properties and a host of associated services.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Passion Digital to accomplish?
To maintain and optimise our Performance Marketing activity
SOLUTION
How did you find Passion Digital?
Referral
Why did you select Passion Digital over others?
High ratings
Great culture fit
Good value for cost
Company values aligned
How many teammates from Passion Digital were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Passion manage our performance marketing activity, including implementation, tracking and driving innnovation across the account
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Optimisation of performance Marketing
Innovation around the performance marketing space
Delivery of key campaigns
Ways of working with internal teams
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Passion deliver their work on time, to budget and efficiently. They are proactive and repsond to our needs in a timely manner. Culturally they are a good fit for our organisation.
What was your primary form of communication with Passion Digital?
In-Person Meeting
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Reporting and innovation, they are a key partner for our marketing team
Are there any areas for improvement or something Passion Digital could have done differently?
The management of stakeholders beyond the marketing team. Making sure they are consistent in every repsonse.
RATINGS
4.0
Quality
4.0
Service & Deliverables
Schedule
4.0
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
4.0
NPS
LinkedIn Campaign Management for Wealth Management Company
Social Media Marketing
$50,000 to $199,999
July 2023 - Ongoing
5.0
Quality
4.5
Schedule
4.5
Cost
5.0
Willing to Refer
5.0
"The team is highly organized and accountable, with a responsive and thoughtful communication style."
Jun 13, 2024
Senior Marketing Manager, Wealth Management Company
Anonymous
Verified
Financial services
London, England
201-500 Employees
Online Review
Verified
Passion Digital Ltd. has managed a LinkedIn campaign for a wealth management company, which includes handling reporting.
Thanks to Passion Digital Ltd., the client has significantly increased brand awareness and received high-quality business leads. The service provider has meticulously monitored the campaign's progress and evaluated reports. Their responsiveness, knowledge, and client-centric approach are exemplary.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Senior Marketing Manager of a Wealth Management Company
Describe what your company does in a single sentence.
Wealth management
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Passion Digital Ltd. to accomplish?
Social media campaigns
SOLUTION
How did you find Passion Digital Ltd.?
Referral
Why did you select Passion Digital Ltd. over others?
Pricing fits our budget
Referred to me
Company values aligned
High performance
How many teammates from Passion Digital Ltd. were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
LinkedIn campaign management and reporting.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Increased brand awareness and received high quality business leads.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The team is highly organized and accountable, with a responsive and thoughtful communication style. They have an in-depth understanding of their field and are willing to take the time to explain/talk clients through their process and campaign results in great detail. They closely monitor campaign progress, evaluate results and continue to make iterative adjustments throughout the course of the campaign.
What was your primary form of communication with Passion Digital Ltd.?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Focus on client needs and campaign results
In-depth knowledge of the subject matter
Efficient and responsive communication
Are there any areas for improvement or something Passion Digital Ltd. could have done differently?
n/a
RATINGS
5.0
Quality
4.5
Service & Deliverables
Schedule
4.5
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
SEO, PPC & Website Audit for Network & Security Services Co
Pay Per ClickSearch Engine Optimization
Confidential
Nov. 2023 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
4.5
Willing to Refer
5.0
"They were very responsive, communicative, and helpful."
Jan 4, 2024
Product Marketing Manager, Network & Security Services Co
Anonymous
Verified
Other industries
London, England
11-50 Employees
Online Review
Verified
Passion Digital Ltd. provides SEO and PPC services for a network and security services company. They audit the client's website, optimize their paid and organic search approach, and identify content changes.
Thanks to Passion Digital Ltd., the client has experienced notable outcomes regarding website visitors, click rates, and conversions from paid and organic searches. The service provider has been knowledgeable, ensured seamless collaboration, and succinctly guided the client with clear instructions.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Product Marketing Manager of a Network & Security Services Company
Describe what your company does in a single sentence.
Network connectivity and security services
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Passion Digital Ltd. to accomplish?
We wanted to move on from our previous supplier
We wanted to optimise SEO and PPC
We wanted to identify technical and content based changes for our website
SOLUTION
How did you find Passion Digital Ltd.?
Online Search
Why did you select Passion Digital Ltd. over others?
Pricing fits our budget
Great culture fit
Good value for cost
How many teammates from Passion Digital Ltd. were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Audit and optimise paid and organic search approach within a set budget.
Audit website from technical and content standpoint to look at discoverability, shareability, navigability, organisation, relevance, authority, frequency.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Website visitors,
conversions from paid and organic search,
clicks from performance max ads
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Audit information was displayed and presented to us clearly, in language that we (as non techy's) could understand easily. We work together as a partnership rather than a supplier / customer. We trust Passion to manage our ad / PPC budget for us.
What was your primary form of communication with Passion Digital Ltd.?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Attention to detail, and working knowledge of PPC, SEO, ad strategy including seasonal and technical factors that affect them. They were very responsive, communicative, and helpful. We were thrilled with their friendly account managers
Are there any areas for improvement or something Passion Digital Ltd. could have done differently?
-
RATINGS
5.0
Quality
5.0
Service & Deliverables
"Excellent interactive performance dashboard, always deliver what is asked of them"
Schedule
5.0
On time / deadlines
"Passion proactively work with other partners and have a sense of urgency about them"
Cost
4.5
Value / within estimates
"Inkeeping with our expected budget"
Willing to Refer
5.0
NPS
Marketing, Web Dev & Design for Professional Services Firm
Other Digital MarketingWeb DesignWeb Development
$1,000,000 to $9,999,999
Nov. 2022 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Passion Digital Ltd. meets all our digital needs and offers expert insights."
Feb 21, 2023
Employee, Moore Kingston Smith LLP
Anonymous
Financial services
London, England
501-1,000 Employees
Online Review
Passion Digital Ltd. offers digital marketing services for a professional services firm. They build a WordPress site, create UX designs, and audit content. They use Semrush, Hotjar, and Google Analytics.
The project remains ongoing, but the feedback has already been positive. Passion Digital Ltd. executes an efficient workflow and communicates regularly. They're reliable and easy to work with.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Moore Kingston Smith is a leading UK multidisciplinary professional services firm, and the London firm of top 10 accountants and business advisers Moore UK. We have been helping clients thrive since 1923. As trusted advisers to businesses, private individuals and nonprofit organisations, we are passionate about helping our clients achieve their ambitions.
We are committed to supporting them through good and tough times. Our highly experienced people have the strategic insight, drive and dedication to deliver results. With over 60 partners and more than 650 people based in and around London, we are a leading member of the Moore Global Network. An international family made up of over 30,000 people across more than 100 countries, members connect and collaborate to take care of our clients’ needs – at a local, national and international level.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Passion Digital Ltd., and what were your goals?
We required web development, design and maintenance, as well as digital marketing services. Passion Digital could do this and more, which is why we are very happy to be working with them.
SOLUTION
How did you select this vendor and what were the deciding factors?
We researched several digital agencies and shortlisted three. Passion Digital outshone the others with their pitch and proposal.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
Web development was considered first, before moving onto UX and content audits. We are now working through the results of the audits to optimise our web design and content. Various tools were used, including WordPress, SEMrush, Hot Jar and Google Analytics.
How many resources from the vendor's team worked with you, and what were their positions?
We worked with our key account manager, content manager, UX designer, web development team and SEO manager, among others.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
This is an ongoing relationship, but results have already been very positive and we are excited for more outcomes.
How effective was the workflow between your team and theirs?
Workflow was efficient between our team and theirs. Communication was regular and comprehensive.
What did you find most impressive or unique about this company?
Passion Digital Ltd. meets all our digital needs and offers expert insights. They're also a very lovely team that are a pleasure to work with.
Are there any areas for improvement or something they could have done differently?
There was a very slight adjustment needed as we are a B2B multidisciplinary professional services firm that they hadn't really worked with before.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 21-30 of
31 Reviews
Packages we offer:
Starter services and digital health checks
Does your digital strategy need a bit of a reboot but you don't know how exactly? Our strategy & performance starter services and digital health checks are perfect in identifying where your strategy or which elements of your digital campaigns are limiting your performance and quick wins so that you can Imagine Better straight off the bat.
Small
Per month cost of CRO retainer
$1,900
/total
Conversion Rate Optimisation (CRO)
Medium
Average cost of small starter services
$2,035
/total
Website audit
Audit of existing marketing efforts
Landing page optimisation
Large
Average cost of medium services
$3,766
/total
Audience research
Persona development and channel strategy
Competitor analysis
User testing/interviews
Tone of voice guidelines and messaging strategy
Features
Small
$1,900
/total
Medium
$2,035
/total
Large
$3,766
/total
Website audit
–
–
Audit of existing marketing efforts
–
–
Landing page optimisation
–
–
Audience research
–
–
Persona development and channel strategy
–
–
Competitor analysis
–
–
User testing/interviews
–
–
Tone of voice guidelines and messaging strategy
–
–
Cross-channel strategy
–
–
Website design and development
–
–
Conversion Rate Optimisation (CRO)
–
–
Small
$1,900
/total
Website audit
–
Audit of existing marketing efforts
–
Landing page optimisation
–
Audience research
–
Persona development and channel strategy
–
Competitor analysis
–
User testing/interviews
–
Tone of voice guidelines and messaging strategy
–
Cross-channel strategy
–
Website design and development
–
Conversion Rate Optimisation (CRO)
Medium
$2,035
/total
Website audit
Audit of existing marketing efforts
Landing page optimisation
Audience research
–
Persona development and channel strategy
–
Competitor analysis
–
User testing/interviews
–
Tone of voice guidelines and messaging strategy
–
Cross-channel strategy
–
Website design and development
–
Conversion Rate Optimisation (CRO)
–
Large
$3,766
/total
Website audit
–
Audit of existing marketing efforts
–
Landing page optimisation
–
Audience research
Persona development and channel strategy
Competitor analysis
User testing/interviews
Tone of voice guidelines and messaging strategy
Cross-channel strategy
Website design and development
Conversion Rate Optimisation (CRO)
–
Organic and paid social
Social channels are crucial platforms to reach your target audience, build engaged communities and drive conversions.
Small
$5,463
/month
Typical client profile: 1 account low spend
Audience and copy refinement: Monthly
Tracking support and implementation: None
Monthly Reporting
Growth strategy : Adherence to best practices
Medium
$10,384
/month
Typical client profile: 1 account mid spend
Audience and copy refinement: Biweekly
Tracking support and implementation: Consultancy
Monthly Reporting
Growth strategy : Monthly testing
Large
$15,848
/month
Typical client profile: 2 accounts high spend
Audience and copy refinement: Weekly
Tracking support and implementation: Ownership
Monthly Reporting
Growth strategy : QBRs
Features
Small
$5,463
/mo
Medium
$10,384
/mo
Large
$15,848
/mo
Typical client profile
1 account low spend
1 account mid spend
2 accounts high spend
Audience and copy refinement
Monthly
Biweekly
Weekly
Tracking support and implementation
None
Consultancy
Ownership
Monthly Reporting
Growth strategy
Adherence to best practices
Monthly testing
QBRs
Communication
Monthly email wrapup
Biweekly performance calls
Daily comms
Number of Social Media Platforms
2 channels
3 channels
4 plus channels
Social Media Posting per Month
12 posts per month
20 posts per month
20 posts plus per month
Market Research
Channel strategy
Calendar creation
Content creation
Boosting strategy
–
–
Small
$5,463
/mo
Typical client profile
1 account low spend
Audience and copy refinement
Monthly
Tracking support and implementation
None
Monthly Reporting
Growth strategy
Adherence to best practices
Communication
Monthly email wrapup
Number of Social Media Platforms
2 channels
Social Media Posting per Month
12 posts per month
Market Research
Channel strategy
Calendar creation
Content creation
Boosting strategy
–
Medium
$10,384
/mo
Typical client profile
1 account mid spend
Audience and copy refinement
Biweekly
Tracking support and implementation
Consultancy
Monthly Reporting
Growth strategy
Monthly testing
Communication
Biweekly performance calls
Number of Social Media Platforms
3 channels
Social Media Posting per Month
20 posts per month
Market Research
Channel strategy
Calendar creation
Content creation
Boosting strategy
–
Large
$15,848
/mo
Typical client profile
2 accounts high spend
Audience and copy refinement
Weekly
Tracking support and implementation
Ownership
Monthly Reporting
Growth strategy
QBRs
Communication
Daily comms
Number of Social Media Platforms
4 plus channels
Social Media Posting per Month
20 posts plus per month
Market Research
Channel strategy
Calendar creation
Content creation
Boosting strategy
Content marketing packages
Building out onsite content is key in SEO efforts: so that Google understands what your business is an authority on and so that your audience has access to relevant, helpful content.
Small
$4,344
/month
Team member: Content Marketing Manager
Communication : Email updates and monthly meetings
Content audit
Keyword Research
Market and competitor research
Medium
$5,430
/month
Team member: Content Marketing Manager
Communication : Email updates and monthly meetings
Content audit
Keyword Research
Market and competitor research
Large
$6,900
/month
Team member: Content Marketing Manager and Creative Content Director
Communication : Email updates monthly meetings and QBRs
Content audit
Keyword Research
Market and competitor research
Features
Small
$4,344
/mo
Medium
$5,430
/mo
Large
$6,900
/mo
Team member
Content Marketing Manager
Content Marketing Manager
Content Marketing Manager and Creative Content Director
Communication
Email updates and monthly meetings
Email updates and monthly meetings
Email updates monthly meetings and QBRs
Content audit
Keyword Research
Market and competitor research
Audience research
–
–
Blog Articles per Month
4 blog posts 1k words min
6 blog posts 1k words min
8 blog posts 1k words min
Social snippets
–
Monthly Reporting
Small
$4,344
/mo
Team member
Content Marketing Manager
Communication
Email updates and monthly meetings
Content audit
Keyword Research
Market and competitor research
Audience research
–
Blog Articles per Month
4 blog posts 1k words min
Social snippets
–
Monthly Reporting
Medium
$5,430
/mo
Team member
Content Marketing Manager
Communication
Email updates and monthly meetings
Content audit
Keyword Research
Market and competitor research
Audience research
–
Blog Articles per Month
6 blog posts 1k words min
Social snippets
Monthly Reporting
Large
$6,900
/mo
Team member
Content Marketing Manager and Creative Content Director
Communication
Email updates monthly meetings and QBRs
Content audit
Keyword Research
Market and competitor research
Audience research
Blog Articles per Month
8 blog posts 1k words min
Social snippets
Monthly Reporting
SEO packages
We focus on three main pillars of SEO: technical, onsite and offsite. Each website and brief is different but the below gives a good idea of pricing benchmarks and subservices within SEO.
Small
$1,533
/month
Team member: Account Executive
Communication: Email updates and support
Keyword research
Technical audit and optimisation : Basic
Local SEO
Medium
$2,300
/month
Team member: Account Manager
Communication: Monthly calls
Keyword research
Competitor Analysis
Technical audit and optimisation : Advanced
Large
$3,834
/month
Team member: Account Manager plus Head of Department
Communication: Weekly calls and QBRs
Keyword research
Competitor Analysis
Technical audit and optimisation : Advance and Core Web Vitals
Features
Small
$1,533
/mo
Medium
$2,300
/mo
Large
$3,834
/mo
Team member
Account Executive
Account Manager
Account Manager plus Head of Department
Communication
Email updates and support
Monthly calls
Weekly calls and QBRs
Keyword research
Competitor Analysis
–
Technical audit and optimisation
Basic
Advanced
Advance and Core Web Vitals
Local SEO
Onsite optimisation
1 day per month
1 and a half days per month
2 days per month
Keyword monitoring
25 keywords
100 keywords
250 keywords
Schema Markup
–
Linkbuilding (add-ons available)
–
–
Monthly Performance Reporting
Small
$1,533
/mo
Team member
Account Executive
Communication
Email updates and support
Keyword research
Competitor Analysis
–
Technical audit and optimisation
Basic
Local SEO
Onsite optimisation
1 day per month
Keyword monitoring
25 keywords
Schema Markup
–
Linkbuilding (add-ons available)
–
Monthly Performance Reporting
Medium
$2,300
/mo
Team member
Account Manager
Communication
Monthly calls
Keyword research
Competitor Analysis
Technical audit and optimisation
Advanced
Local SEO
Onsite optimisation
1 and a half days per month
Keyword monitoring
100 keywords
Schema Markup
Linkbuilding (add-ons available)
–
Monthly Performance Reporting
Large
$3,834
/mo
Team member
Account Manager plus Head of Department
Communication
Weekly calls and QBRs
Keyword research
Competitor Analysis
Technical audit and optimisation
Advance and Core Web Vitals
Local SEO
Onsite optimisation
2 days per month
Keyword monitoring
250 keywords
Schema Markup
Linkbuilding (add-ons available)
Monthly Performance Reporting
Our Story
We're 30 specialists in Holborn on a mission to help brands Imagine Better. Founded in a London basement in 2012 helping non-profits, we've grown into a team that partners with charities, disruptors and global brands alike. Three values guide us: being connected — with clients, partners and each other; having a growth mindset and never settling for the obvious answer; and making a difference for our people, our communities and our planet.
Meet the Team
Cecilia (Chily) de la ViescaManaging Director
Chily is a digital marketing pro with 12+ years' experience, rooted in organic but driven by a passion for client service and strong relationships. She leads marketing and client service at Passion Digital, inspiring the team to Imagine Better.
What Sets Us Apart
Award-winning expertise across search and media
Google Premier Partner for three years running. Meta and Semrush certified. UK Search Awards, UK Paid Media Awards, UK Digital Growth Awards, BIMA, The Drum.
Performance meets imagination
Rigorous, data-led strategy paired with genuinely creative thinking.
A true extension of your team
Real partnership, fast iteration, clear results.
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