The PARAGRAPH Project

The PARAGRAPH Project helps bring brands to market with clarity and inventiveness. As our name suggests, we are about a concise expression and a sequential approach to market research and brand strategy that yields a well-conceived story about a brand.

Our group is a diverse one, comprised of thinkers with backgrounds in design, advertising and strategic planning as well as anthropology, behavioral economics and fine art. This makes every day an interesting one at PARAGRAPH. We exist to provide an alternative to research and strategy that is either uninspired or over-intellectualized. We want to partner with people who want to be the best, to be associated with companies of quality and conscience and ethics. We want any company we partner with to represent our very best work and to be a part of a portfolio we never need to edit.

Our multi-disciplinary team has experience working in ad agencies, design firms, digital shops as well as market research houses. PARAGRAPH not only conducts consumer and brand research, but we are also hired to help establish, optimize and strengthen the positioning of brands across dozens of categories.

Our Specilaties are: Brand Strategy, Workshop Facilitation, Communications Strategy, Culture Plunges, Product Development, Trend Forecasting, Qualitative Research, Connection Planning, Target Audience Segmentation, Online Anthropology and Strategy Sprints.