Paradigm

BACKGROUND

Introduce your business and what you do there.

I’m an executive at a nonprofit organization.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Paradigm Public Relations?

We wanted to make a video with the winners of our poem contest reading their entries.

SOLUTION

What was the scope of their involvement?

Paradigm Public Relations did video production for us. We handed them the material that the kid’s parents sent to us to start producing the video from there. They were also very helpful in planning the video and providing their insight to make a better product; the original video was 15-minute long, and they were able to cut it down to a 5-minute video, for instance.

In addition to that, they went to our sponsors’ office with their own equipment to film a section with them.

What is the team composition?

We only worked with an account director that was our main point of contact.

How did you come to work with Paradigm Public Relations?

The director or marketing of our organization reached out to them and gave them our project because they could meet our timeline requirements.

How much have you invested in them?

We spent around $6,000 CAD (approximately $4,600 USD) with them.

What is the status of this engagement?

We worked together from May–June 202.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

People loved the video, and they helped us massively edit and direct the video because it was a very challenging job. Also, the final product was instrumental in helping us promote our business on social media and YouTube.

How did Paradigm Public Relations perform from a project management standpoint?

Their project management was great; they led a swift process and having just one main point of contact made everything very easy because she always kept me updated on the process. In terms of communication, we used email and Zoom calls.

What did you find most impressive about them?

Their commitment to the timelines and the final product were outstanding; they did everything we wanted, so there was very little feedback from our side.

Are there any areas they could improve?

I don’t think there’s anything they can improve on — they were great at helping me get what I wanted without telling them how to achieve it.