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OWI studio

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Design Direction & Product Experience

OWI Studio is a Kazakh design studio specializing in art direction and design for digital products and creative communications (#1 in Product Design, #2 in UX/UI Design in Kazakhstan). 

We research, design, maintain design standards, and ship materials in partnership with your team.

  • Min project size
    Undisclosed
  • Hourly rate
    Undisclosed
  • Employees
    2 - 9
  • Year founded
    Founded 2022

Service Lines
UX/UI Design
35%
Graphic Design
30%
Branding
20%
Sports Marketing
10%
Generative AI
5%

No Focus Areas have been added yet…

Industries
Financial services
25%
Media
20%
Sports
20%
Gambling
15%
Food & Beverage
10%
eCommerce
10%
Clients

No Clients have been added yet…

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Our Story

OWI Studio is a Kazakh design studio ranked #1 in Product Design and #2 in UX/UI. We specialize in design direction, digital products, and creative communications. Working as an embedded partner in 1-week sprint cycles, our team designs complex interfaces, builds scalable brand systems, and delivers marketing assets. Experience includes key projects for T-Bank, KHL and hh.ru.

What Sets Us Apart

Predictable 1-Week Sprints

We operate in transparent 1-week cycles: Monday planning, production, and Friday demos. Client teams get a clear backlog, steady delivery pace, and direct access to senior design leads without communication layers or delays.

Embedded Design Direction

We provide senior art direction and design leadership across both products and communications. We maintain design standards, prevent quality drift, and build cumulative knowledge of your product context over time.

Smart AI-Augmented Delivery

We leverage AI tools to accelerate research data synthesis, asset resizing, and production iterations. While AI speeds up our delivery, product strategy, taste, art direction, and final QA remain 100% human-driven by our team.

Quick Facts

4 years in business

Commonly Asked Questions

We align success criteria with project goals across three main areas: Product Metrics: Conversion rates, task completion speed, reduced drop-offs in key user flows, and user usability feedback. Execution & Velocity: On-time delivery in 1-week sprint cycles, predictable output, and time saved for the client's internal team. Brand & Engagement: Campaign reach, visual consistency across touchpoints, and audience growth metrics.

Yes. We sign NDAs prior to project onboarding and ensure full data confidentiality. For user research and data synthesis, sensitive data is never shared with third-party tools or public AI services without explicit client consent.

We keep communication asynchronous, predictable, and fully transparent: • Weekly Sprint Rhythm: On Mondays, we prioritize the backlog together; on Tuesdays–Thursdays, we execute; on Fridays, we deliver demo reviews with short video wrap-ups. • Tooling & Visibility: Work progress is tracked in Notion/Figma, day-to-day messages happen in a single dedicated chat, and design files are kept clean and release-ready in Figma. • Single Point of Contact: On the client side, one designated decision-maker confirms feedback. We document all changes in one place to avoid conflicting comments. • Written Statuses: Key project milestones, approvals, and next steps are always documented in writing to maintain total alignment.

Our onboarding process is designed to dive deep into your project context before launch and quickly transition into a structured workflow: Alignment Meeting (Kickoff): We sync on your goals, business context, technical constraints, existing data, and target outcomes. Proposal & Terms: We define the exact scope, project boundaries, team setup, timeline, and budget, signing an NDA or contract if needed. Setup & Access: We collect all necessary access, configure the workspace in Figma and Notion, and introduce our project group to your team. First Sprint Launch: We set the initial work plan and start execution immediately in predictable 1-week sprint cycles.

Instead of abstract percentages, we measure project success through concrete, practical results tailored to each goal:Product Metrics: Eliminating user drop-offs, fixing critical bottlenecks in core flows (like onboarding, payments, or activation), and building streamlined user paths based on research and testing.Business Growth & Engagement: For example, our 3-year design support for KHL helped scale their audience to 358K+ with a 44.9M content reach, and UBET was recognized as the Best Betting Brand in Kazakhstan after our brand system launch. Execution & Velocity: Delivering predictable output through structured 1-week sprints, giving internal teams ready-to-code design systems, and maintaining a high standard of quality across all digital products and communications.

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