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Get a custom proposalCreative direction–led AI visual production
OVERTONE is a creative studio specializing in AI-powered visual storytelling, art direction, and scalable visual production for modern brands.
We work with fashion, beauty, lifestyle, and digital-first companies to create campaign-ready visuals, lookbooks, and content systems — without the constraints of traditional production.
Our approach is creative direction first.
We don’t start with AI — we start with concept, mood, and brand narrative. AI is used as a tool to execute ideas with speed, flexibility, and consistency.
This allows brands to:
- Move from concept to visuals faster
- Explore multiple creative directions before committing
- Maintain consistent visual identity across campaigns
- Build reusable visual assets for long-term use
From editorial-style campaigns to AI model systems and visual libraries, we create imagery that feels intentional, cinematic, and aligned with contemporary fashion aesthetics — not generic AI output.
OVERTONE sits at the intersection of:
Creative Direction × Brand Storytelling × AI Visual Production
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Min project size
$5,000+
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Hourly rate
Undisclosed
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Employees
2 - 9
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Year founded
Founded 2019
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