Outline Social

Outline Social is a social media agency for businesses that want a place in their audience's feed, not just a presence on it.

Most social accounts broadcast. They post consistently, hit their numbers, and generate almost no conversation. The audience sees the content and scrolls. Reach goes up; nothing changes in the business.

We work the other way around. We start from what your audience already cares about, then build content there. That means research before production: who the audience is, the moments that bring them into your category, the words they already use. It means measuring whether anyone replied, not just whether anyone saw it. We still report reach, engagement and follower growth, because you need them; they are not the story.

What we do:

1. Research into your audience and your category.

2. Build a content plan on it with a clear direction on what to post and why.

3. Content production: photo, video and design, produced to a consistent standard and a consistent voice.

4. Publishing and scheduling: planned calendars, approvals, and content that goes out on time.

5. Community management: replying, engaging, and holding your brand voice in the comments, where most of the actual relationship happens.

6. Reporting: monthly reporting you can read in five minutes, covering both standard performance metrics and whether your audience is genuinely engaging back.

We work in English and French.