Outdoor and Billboards Nigeria Limited

BACKGROUND

Please describe your company and position.

I am the CTO of Cityfibre Limited

Describe what your company does in a single sentence.

Cityfibre is a technology-driven communications and digital service provider that offers tailored enterprise solutions including connectivity infrastructure, and managed IT services for businesses across West Africa.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Outdoor and Billboards Nigeria Limited to accomplish?

• Increase brand visibility through outdoor advertising across key commercial districts.
• Position our brand in high-traffic zones to attract B2B leads and government contracts.
• Establish regional brand dominance through a structured billboard campaign.

SOLUTION

How did you find Outdoor and Billboards Nigeria Limited?

• Online Search
• Referral

Why did you select Outdoor and Billboards Nigeria Limited over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Outdoor and Billboards Nigeria Limited were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Outdoors.ng managed our full-scope outdoor campaign, including strategy, billboard space acquisition, design adaptation, printing, and real-time campaign monitoring. The execution spanned Lagos, Abuja, and Port Harcourt, targeting government agencies, corporate zones, and high-density business hubs.

Deliverables:

20+ billboard installations (Unipole, Gantry, Lamp Post)

Weekly activity and performance reports

Custom graphic design

Site verification and activation reports

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

46% increase in direct leads over 60 days

3X surge in web traffic from billboard-targeted regions

Significant boost in offline inquiries and B2B partnerships

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their team was prompt, responsive, and professional. Timelines were met without fail, and their flexibility during creative changes made the process smoother than expected.

What was your primary form of communication with Outdoor and Billboards Nigeria Limited?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their deep expertise in Nigerian outdoor media regulations, ability to negotiate premium billboard locations, and quick turnaround. Their support team was always available and coordinated seamlessly with our internal marketing team.

Are there any areas for improvement or something Outdoor and Billboards Nigeria Limited could have done differently?

If they would dvelop a device that gives real time data on the traffic and the impression that a campaign gets on the road