Outcome Marketing

BACKGROUND

Please describe your company and position.

I am the CEO of ARPEDIO

Describe what your company does in a single sentence.

Leader in the SaaS/AI space for Account-Based Selling technology

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Outcome Marketing to accomplish?

• Modernize and reposition — refresh the site's look and feel, update messaging to reflect new AI capabilities, and remove the professional services business following a divestiture.
• Launch fast — deliver the initial website in two weeks against a hard deadline.
• AI KNOWLEDGE AND SUPPORT FOR MARKETING RELATED INITIATIVES

SOLUTION

How did you find Outcome Marketing?

CMO network

Why did you select Outcome Marketing over others?

• Great culture fit
• Referred to me

How many teammates from Outcome Marketing were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Re-positioning of the company and offerings

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

On-time delivery. The redesigned site launched in under two weeks against a tight deadline — including full content migration, modern redesign, and updated positioning.

Click-through rate. Post-launch CTR improved 3–4x, from ~0.15% to over 0.5%, reflecting more targeted, relevant content aligned to ARPEDIO's current product focus.

Search ranking. Average ranking position improved from ~17 to ~10 following launch, with continued upward trend confirmed through June 2026.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Outcome Marketing's project manager was very responsive and made the project run smoothly from review and specification to pilot and launch.

What was your primary form of communication with Outcome Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

New skills in the AI space ensure the efficient and creative processes meet in a perfectly delivered solution.

Are there any areas for improvement or something Outcome Marketing could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I'm an executive at Intuilize

Describe what your company does in a single sentence.

The ONLY combined AI pricing and inventory solution for mid-market distributors.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Outcome Marketing to accomplish?

• Pressure-test an existing GTM plan
• Reorganize GTM around strategic bets
• Build execution plans across events, ABM, and content

SOLUTION

How did you find Outcome Marketing?

Online Search

Why did you select Outcome Marketing over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Outcome Marketing were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We came to Neil at Outcome Marketing with a GTM plan we'd already built and asked him to pressure-test it. What we got back wasn't a redline — it was a full GTM blueprint that reorganized our go-to-market around three strategic bets, the conversations we needed to own, and the event, ABM, and content plans to execute against them.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our Margin Diagnostic offer is now the centerpiece of our launch, and it's Bet 1. What makes the difference is the rigor. Neil isn't working off instinct — he's running our business through a tested methodology, checked against peer review from other marketers in the Outcome Marketing Marketplace. That's a level of confidence a solo consultant couldn't have given us.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Outcome Marketing's project management was reliable and low-friction. Deadlines were met consistently — Phase 1 and Phase 2 deliverables came in on the timeline agreed at contract signing, which mattered given that we'd paused our own GTM activation to wait on their recommendations rather than risk running messaging Neil might later change. Communication worked well in both modes: async updates via Slack and a shared Google Drive folder covered routine progress, while live conversations handled anything that needed real back-and-forth. When new issues or shifts in scope came up mid-engagement, they were addressed directly rather than deferred — no lag waiting for the next scheduled check-in. That responsiveness is part of why we moved from the initial validation engagement into an ongoing advisory phase.

What was your primary form of communication with Outcome Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

In 10 years of running my startup, I've worked with four fractional CMOs across different stages and tenures. What stood out about Outcome Marketing was that they didn't react to our GTM plan; they ran it through a methodology. Most consultants we've spoken to lead with opinions or past experiences. Neil led with a framework, and the plan he delivered was built around strategic bets and specific conversations to own, not just a list of tactics. Importantly, it was designed to work within our current team and budget. Previous fractional CMOs we'd worked with were used to having a million-dollar marketing budget — not limited resources. The peer review layer was something we hadn't seen anywhere else. Having other marketers in the Outcome Marketing Marketplace review the strategy before it reached us added a layer of scrutiny you simply don't get from a solo consultant. On top of that, our diagnostic offer was treated as the clear centerpiece of the plan rather than an afterthought. The result felt like a strategy genuinely built for where we are right now — not something generic that had been loosely adapted to fit us.

Are there any areas for improvement or something Outcome Marketing could have done differently?

Our only regret is not finding Outcome Marketing four years earlier. It would have saved us a lot of time and resources. It is genuinely hard to find experts who combine real expertise with strong values you can trust. Beyond that, we do not have anything specific we would want done differently

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of DodiHome, a manufacturing company. We design and manufacture custom European-style kitchen cabinets in Milpitas, California. We offer fast turnaround times, real wood materials, and a design app for homeowners and professionals to explore options and pricing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Outcome Marketing?

We needed help with our website, SEO, and Google Ads tuning.

SOLUTION

What was the scope of their involvement?

Outcome Marketing has helped us with our website development. They’ve also worked on improving our SEO and organic traffic metrics. Additionally, they manage our Google Ads tuning.

What is the team composition?

We work with one teammate from Outcome Marketing.

How did you come to work with Outcome Marketing?

I’ve worked with Angus (Founder) in the past, so I chose Outcome Marketing because I trusted his vision and execution track record.

How much have you invested with them?

We’ve spent less than $10,000.

What is the status of this engagement?

We started working with them in February 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a 30% increase in our organic traffic within four weeks of launching our new website. This increase has been sustained over time.

How did Outcome Marketing perform from a project management standpoint?

Outcome Marketing has delivered on time. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Outcome Marketing’s methodical approach to market research and data-backed execution is impressive.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.