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Get a custom proposalBrand advisory & marketing strategy for DTC brands
Orange Juice Lane is a boutique brand advisory and marketing strategy consultancy based on the Gold Coast, Queensland. Founded in 2023 by seasoned strategist Ali Worrall, the firm specializes in accelerating growth for digitally native, direct-to-consumer (DTC) brands.
The consultancy blends eCommerce backend logistics with creative frontend brand storytelling through three primary avenues:
- Fractional CMO/CDO Partnerships: Stepping into leadership roles to guide long-term growth roadmaps across brand, marketing and digital.
- Brand Identity, Positioning & Strategy: Defining market positioning, core messaging, and internal alignment.
- Creative Campaigns & Launches: Crafting disruptive marketing campaigns to successfully bring new products and brands to market.
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Min project size
$10,000+
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Hourly rate
$200 - $300 / hr
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Employees
2 - 9
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Locations
Mermaid Beach, Australia
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Year founded
Founded 2023
1 Locations
- Mermaid Beach , Australia
- Branding
- 20%
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