Contact OptiPhoenix
Get a custom proposalCRO & Experimentation Partner for Business Growth
OptiPhoenix is a CRO and experimentation agency helping businesses improve digital experiences, conversion rates, and growth through research, data, and experimentation.
Founded in 2015, OptiPhoenix brings together CRO strategy, behavioural insights, design, analytics, and engineering to help businesses build stronger experimentation programs.
We work across the complete experimentation journey, from finding opportunities and developing hypotheses to designing, building, testing, analysing, and scaling ideas.
Our capabilities include:
- Conversion Rate Optimization (CRO)
- A/B testing and experimentation
- CRO strategy and research
- UX and heuristic analysis
- Customer journey analysis
- A/B test development
- Web development
- Server-side experimentation
- Analytics and experiment tracking
- Personalization
- CRO training and Centres of Excellence
- On-demand CRO and development teams
- Agentic AI solutions
Our experience spans ecommerce, SaaS, fintech, education, travel, financial services, and other digital businesses.
We have worked with 100+ clients globally, with a team of 80+ CRO and engineering experts and experience across 10,000+ experiments.
Our process starts with understanding user behaviour and business goals. We look at where users face friction, what the data tells us, and where meaningful opportunities exist. These findings are then turned into clear hypotheses that can be tested and measured.
We also place strong emphasis on the technical side of experimentation. A test needs the right audience, clean tracking, proper QA, and reliable data before its results can be trusted. Our strategy, design, development, QA, and analytics teams work together to manage this process.
The goal is straightforward: help businesses learn faster, make better decisions, and improve their digital experiences through experimentation.
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Min project size
$1,000+
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Hourly rate
Undisclosed
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Employees
50 - 249
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Year founded
Founded 2015
Service Lines
- Digital Strategy
- 10%
- Web Design
- 10%
Industries
- eCommerce
- 100%
Clients
- Small Business (<$10M)
- 90%
- Midmarket ($10M - $1B)
- 10%
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Our Story
We’re OptiPhoenix - an engineering-rooted CRO and experimentation team founded in 2015. Our 80+ specialists have run 10,000+ experiments for 100+ brands across D2C, Retail, SaaS, BFSI and Aviation.
We build repeatable experimentation systems: data-first analysis, engineering precision, behavioral insight, and decision memory. We focus on root causes, process-driven execution, and scaling learning into sustained business impact.
What Sets Us Apart
Experimentation from strategy to execution
We bring CRO strategy, research, design, development, QA, and analytics together, so experiments can move from idea to implementation without losing context.Strong focus on data quality
We look beyond surface-level metrics. Clean tracking, reliable data, proper QA, and sound experimentation practices are central to how we work.Built around learning, not just testing
Every experiment should create a useful learning, whether it wins or loses. We help teams build a structured experimentation practice that improves with every test.
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OptiPhoenix
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Kartik Awasthi