Contact Open Rate Lab
Get a custom proposalFull service email marketing
OpenRateLab is an email marketing agency built for e-commerce and DTC brands that treat email as a revenue channel, not an afterthought.
Our services include:
- Email copywriting for flows, campaigns, and sequences
- Full email marketing builds from scratch (setup, flow architecture, segmentation, campaign calendar)
- Advanced automations (custom events, dynamic segmentation, predictive analytics)
- Email strategy and audits (list, flow, and segmentation review plus a 90-day roadmap)
Across the accounts we manage, we've generated $1.2M+ in attributed email revenue, maintain a 33%+ average open rate (against a 25-30% e-commerce industry average), and currently run email programs for 22 active brands.
Pricing is scoped per engagement: fixed fee, hourly, or performance-based, depending on what fits the account.
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Min project size
$1,000+
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Hourly rate
$25 - $49 / hr
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Employees
2 - 9
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Year founded
Founded 2023
Service Lines
- Email Marketing
- 90%
- SMS Marketing
- 10%
No Focus Areas have been added yet…
Industries
- eCommerce
- 55%
- Consumer products & services
- 20%
- Advertising & marketing
- 10%
- Beauty
- 5%
- Business services
- 5%
- Construction
- 5%
Clients
No Clients have been added yet…
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Our Story
We started OpenRateLab because most email programs are an afterthought bolted onto a store, not a system built to compound. We treat email as a revenue channel: retention infrastructure, not just campaigns. Since 2023, we've generated $1.2M+ in attributed email revenue across the DTC and e-commerce brands we work with, sustaining a 33%+ average open rate against a 25-30% industry benchmark. We build for brands that want email to be predictable, not sporadic.
Contact Open Rate Lab
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