Onething Design Studio

Please describe your company and your position there.

Director

For what projects/services did your company hire Onething Design Studio?

UX , UI and Frontend Dev

What were your goals for this project?

Our main goal was to redesign the MoneyMantra digital presence bringing more emphasis to its excellent end-to-end capabilities as an aggregator of financial products, make it simpler for the user to apply and to make it stand out from the competition.

How did you select Onething Design Studio?

We reached out to top UX and UI agencies in India through Clutch. We found Onething's portfolio, process and thinking apt for our needs.

Describe the project in detail.

MyMoneyMantra is India's largest marketplace for loans, credit cards and mortagages. We help customers compare products across 100+ financial institutions.

We were looking for a design and development partner that could deliver to us a responsive website design which was technically sound and logically consistent. In addition, we needed someone who could understand the mindset of our younger audience, and showcase the strengths of our offering to them by blending together clear messaging and vibrant visuals.

What was the team composition?

UX Lead, Sr UX, Sr UI Designer, Frontend Developers

Can you share any outcomes from the project that demonstrate progress or success?

We will be going live in the last quarter of FY 2020 and from how the things look in UAT, it will drive our business objectives.

How effective was the workflow between your team and theirs?

We did a major chunk of the project in the lockdown period. Although we were apprehensive of the outcomes as it was, we thought that it could be challenging to interact with the team but Onething made sure that the project went smoothly. We did have a teething phase but once they had a thorough understanding of our requirements, their team synced well with our team.

What did you find most impressive about this company?

We found that they were quite open in working with a team that was new to digital and had a willingness for explaining processes. Since Onething has a strong portfolio, we find it quite easy to make them understand our vision. And another thing which we quite appreciate about them is that they have a unique outlook towards problem solving. It was great working with them.

Are there any areas for improvement?

Throughout the project we had a smooth journey, there is hardly something which I can point out at the moment.

Please describe your company and your position there.

I am a part of the marketing team for a beverage company's South West Asia region. The South West Asia region for the company comprises of five countries in the Indian subcontinent, including Maldives. I work across multiple projects across the region to increase demand and consumer love for our iconic, global brands.

For what projects/services did your company hire Onething UX UI Design?

In the Maldives, we have an app for the home delivery of our products (from soft drinks to juices to packaged mineral water), with a direct-to-consumer distribution model. The first version was launched two years ago & helped us garner initial reach and installs.

In this next phase of this relatively new channel’s growth journey, we worked with the OneThing Design team to improve the UX/UI of the application which could further help in recruiting/retention, while also enhancing the consumer experience.

What were your goals for this project?

We wanted to:

1. Design a simple, user friendly interface
2. Improve the experience. For example, from discovering brands to ordering them

And with these changes, we want to:

• Recruit – Increase the app installs in the country
• Retention – Increase the time spent on the app while also decreasing the no. of app uninstalls

How did you select this vendor?

We selected the OneThing Design team on the merit of their project proposal (basis the brief) and partly due to their existing experience of working with some the best known brands in India. A recent case study which demonstrated their work and end-to-end deliverable’s for an emerging and popular grocery delivery platform in India, also helped us to shortlist the team for our project.

Describe the project in detail.

We started off with discussions with multiple stakeholders to align on the expectations and deliverables of the project. In the next couple of weeks, we had discussions on the overall wireframe.

While the design team also provided multiple design routes for the home page of the application. Subsequent meetings led to us to shortlist a design route for the application and we had several feedback sessions to align this project to our internal visual identity standards.

Over the course of the next several weeks, the team delivered numerous states in line with the shortlisted design route. This included new user onboard pages, a revamped home page and overall, an end-to-end visual guide of the different states a user would encounter.

We have had consistent, weekly meetings over the course of the project to keep a track on the progress as well as to quickly resolve any queries and barriers to the project.

What was the team composition?

We were assigned a team of a UX Design Lead, a UI designer & a UX designer. There were other support designers working behind the scenes for the illustrations & animations. One of the Co-Founders of the firm was also involved at times to check in on the progress and whether we needed any further support.

Can you share any outcomes from the project that demonstrate progress or success?

We are currently in process of development of the application and we hope to see very encouraging results from our consumers for this new visual experience.

How effective was the workflow between your team and theirs?

The team was easy to communicate to and understood our brief well. Subsequently, our Project Lead was effective in communicating/maintaining the project timelines, while we also connected regularly to discuss the progress/updates.

What did you find most impressive about this company?

The design work & the attention to detail. This project was a new, learning experience for me and the team made sure that they made a positive impact!

Are there any areas for improvement?

Experimenting even further to create truly differentiated & at times, new/first-time experiences for consumers. (More than an improvement, it is encouragement for the highly capable team.)

Please describe your company and your position there.

We’re an enterprise software product company. We have three offerings: an asset management platform, a life insurance platform, and a generic data migration platform. They’re all low- or no-code platforms where business users can configure applications themselves or have us make configurations for them. They can leverage the asset management and life insurance configurations that we have, and tweak them to their needs.

For what projects/services did your company hire Onething UX UI Design?

The platform we have is cloud-based and is entirely a web application. We don’t have an in-house design team, and we didn’t have an external partner. As a group, we just developed the application we felt was right, and a lot of features gathered over time, with iterative code layered one version on top of the other. We never really had the time to take a step back and determine how we could make it visually-appealing, or apply best practices around the UI/UX of the app. We decided to do that, and I started the initiative. Basically, we were looking for a design refresh of the application.

What were your goals for this project?

We wanted someone to take a look at what we had, with the goal of improving style, harmonizing the different components, streamlining the UI and making it more efficient. While applying generic best practices around what we had, they refined the navigation and changed the color palette without throwing out what we did before.

How did you select this vendor?

Through Clutch ratings and proposal evaluation.

Describe the project and the services they provided in detail.

They helped us with the execution of our revised design specs.

What was the team composition?

We had one senior designer and 2 very experienced front end developers taking it to the finish.

Can you share any information that demonstrates the impact that this project has had on your business?

Whatever designs we had, we presented to our clients, and everyone was excited and happy. Long-term clients have been saying that the new design feels modern and fresh. Everyone’s really excited. The design is beautiful and is as good as any other app our clients have been working with. Compared to where we started our platform, we’ve made a lot of progress. The style guides are much better as well.

How was project management arranged and how effective was it?

We’ve realized that this was one of our better consulting engagements. We knew what we wanted, and Onething quickly understood what they had to give us. From a team perspective, it was one of our more successful consulting engagements.

What did you find most impressive about this company?

It was a very focused project, and we were in constant communication. We got what we wanted.

Are there any areas for improvement?

Given that we are based in New York and the Onething team in New Delhi, both sides should have over communicated than under to prevent some back and forth but for a really short engagement, this was a great experience with better than expected results.

Please describe your company and your position there.

Director, Agile Consulting & Transformation, Xebia Xebia explores and creates new frontiers. Always one step ahead of what businesses need, we turn the latest technology trends into advantages for our customers. As a mainstream frontrunner, we create new solutions and build the future with our clients. An international network of passionate technologists and pioneering craftsmen, Xebia provides the cutting-edge tools, training and consulting services that make businesses work better, smarter, and faster.

For what projects/services did your company hire Onething Design Studio?

XACT is a Centre of Excellence within Xebia that focusses on providing consulting & training related services related to Agile software development. The primary focus is to enable organizations to achieve better business results by adopting Agile, Lean & improvement frameworks.

What were your goals for this project?

We wanted a website design that's modern and is in same ranks as other global consulting businesses

How did you select this vendor?

We evaluated one thing along with other agencies on vendor panel. We liked there past work in this domain and gave us confidence on the output that we could expect.

Describe the project in detail.

XACT is a Centre of Excellence within Xebia that focusses on providing consulting & training related services related to Agile software development. The primary focus is to enable organizations to achieve better business results by adopting Agile, Lean & improvement frameworks.

What was the team composition?

Sr UX Designer, Sr UI Designer, Illustrator and Project Manager

Can you share any outcomes from the project that demonstrate progress or success?

Our internal stakeholders are satisfied with the progress so far and we plan to take this website live in two week's time

How effective was the workflow between your team and theirs?

Most of the work was on emails. Onething's team is responsive and understands the approval cycles at a large organisation's end.

What did you find most impressive about this company?

Their ability to close designs in minimum possible iterations.

Are there any areas for improvement?

More animated or interactive illustrations, it can help to retain users for longer time

Please describe your company and your position there.

Founder & CEO

For what projects/services did your company hire onething.design?

UX design for vCard App for iOS and Android

What were your goals for this project?

To create an experience that simplifies understanding of credit and its usage. It should instill comfort in users mind through a plastic free credit line with easy to undersatnd terminology.

How did you select this vendor?

We looked around our professional network for good refrences. Thats how we connected with UX studios. We particulary liked onething's work in this domain and their approach towards working with Startup teams

Describe the project in detail.

vCard is a UPI-backed Digital Credit Card platform that wants to distrupt the plastic credit card industry. The goal was to deliver the end user a fresh, honest outlook of their personal finances by encouraging people to be fiscally responsible as well as intuitively understand and be in control of their expenses.

What was the team composition?

UX Lead, Sr UX, Sr UI Designer and Illustrator

Can you share any outcomes from the project that demonstrate progress or success?

We are very happy with the way our product has transformed and will be taking it live next month

How effective was the workflow between your team and theirs?

Quite efficient. We mostly interacted on emails. Their team responded promptly and followed timelines. 

What did you find most impressive about this company?

Their ability to think out of the box and come with outstanding visuals

Are there any areas for improvement?

To keep the standards the same and even better, since they are fast growing company.

Please describe your company and your position there.

I am product head for a consumer IoT company who design and develop Home security and Home automation products. I am responsible for development of Mobile App and Hardware products.

For what projects/services did your company hire onething.design?

OneThing was hired to design UX/UI for mobile App meant to control IoT products such a AI Camera, Smart video doorbell, Home automation sensors etc.

What were your goals for this project?

Goal of this project was to design App from scratch for new hardware products. Also, to simplify and beautify existing App. Agency was expected to deliver a scalable design flow.

How did you select this vendor?

My team reached out to 30+ design agencies and freelancers. We talked to 20+ of them in detail, asked them to sign NDA first and then to work over a design assignment. Final outcome was expected to be a design presentation pitch.

Describe the project in detail.

- Discuss Use cases and User journey - Consumer research - Brainstorm App flow process and UX - Create UI screens and discuss - Deliver UI screens for development

What was the team composition?

Team composed of a Chief designer, UX researcher and UI designer. I feel there was a program manager also acting in the backend.

Can you share any outcomes from the project that demonstrate progress or success?

During the project, I got lot of positive feedback from my seniors and peers about OneThing work. OneThing helped me to solve quite to few design problems which we were struggling with. We are confident to get more positive reviews once App gets released with new design language provided by them.

How effective was the workflow between your team and theirs?

OneThing team used to visit us once or twice in a week. We mostly preferred to discuss face to face, however team was available over the call also. Each discussion session used to be very rigorous and last for 2-3 hours.

What did you find most impressive about this company?

OneDesign impressed us with their innovation around design and knowledge of mobile App UX/UI. Team was hard working, polite and very prompt. They delivered all milestones on time.

Are there any areas for improvement?

I can't think of any. Initially I used to push them for faster delivery hoeever never saw any compromise over the quality.

Please describe your company and your position there.

I am Senior Vice President for Credit Card Business Unit at RBL Bank. RBL Bank is an Indian private sector bank headquartered in the Mumbai and founded in 1943. The credit card unit is fastest growing in the Industry currently.

For what projects/services did your company hire onething.design?

We wanted to set up a uniform and systematic communication design system for Credit Card division.

What were your goals for this project?

To simplify and unify segment based credit card communication design across channels.

How did you select this vendor?

We evaluated some of the top conventional creative and digital marketing agencies but we did not find the right approach to tackle a large communication system. We were looking for a deeper and more fundamental approach. That's when we stumbled upon work from UX UI agencies and called in them to pitch. Onething's approach to the whole problem from a bird's eye view to the micro design nuances impressed us and we got them onboard.

Describe the project in detail.

Project comprises of essentially 6 parts -Understanding Credit Card User Segments -Understanding Product Range -Bucketing User with relevant Product -Creating a design language for each Segment -Implementing it across each touch point -Evaluate performance and iterate

What was the team composition?

We have a 6 member dedicated team Design Lead Process Manager UX Designer UI Designer Graphics Designer Front End Developer

Can you share any outcomes from the project that demonstrate progress or success?

We have been able to implement communication design across platforms and they are very refreshing compared to any other competition. So far there is a positive impact on conversions and customer feedback.

How effective was the workflow between your team and theirs?

Onething team was quite responsive and the added advantage of they being in same city helped with coordination. Most of the communication is on email as being a bank a lot of platforms are blocked for security.

What did you find most impressive about this company?

The team was able to breakdown a large scale communication system into granular touch points and create a segment wise approach to cover all channels of communications.

Are there any areas for improvement?

What as a company they can improve upon is feedback channel structuring for large organisation like ours. However I would say design in companies like ours becomes subjective and can incur multiple discussions and iterations.

Please describe your company and your position there.

I am consulting NASSCOM for a special project that intends to build an ecosystem for AI in India.

For what projects/services did your company hire onething.design?

OneThing was hired to provide information architecture clarity, wireframes, design and HTML for the website.

What were your goals for this project?

The goal for the project was to elegantly display all information while making sure the website does not look cluttered.

How did you select this vendor?

OneThing was highly rated on clutch.co

Describe the project in detail.

The portal website is an online ecosystem for AI in India, providing all relevant information for those interested in latest AI developments in India and outside.

What was the team composition?

a total of 5 people were involved in the project, a person each for UX, UI, HTML, management and the founder to some degree.

Can you share any outcomes from the project that demonstrate progress or success?

We're still to launch the website.

How effective was the workflow between your team and theirs?

Jira was used to manage sprints. In later stages, google sheets was used to track bug fixes.

What did you find most impressive about this company?

Short turnaround time. They were very quick in resolving issues or proposing alternate designs for a page I didn't like.

Are there any areas for improvement?

Thinking through the possible implications of a UX decision is a challenge. OneThing can improve in this area but they were always willing to brainstorm on the best possible solution with us.

Please describe your company and your position there.

I’m the head of product design and development at Revolt Motors Intellicorp (RMI). We’re building electric two-wheelers and its infrastructure.

For what projects/services did your company hire onething.design?

We hired onething.design to build a design system across the connected ecosystem of our bike. The product involves B2C & B2B apps and complex dashboards.

What were your goals for this project?

We needed a simplistic and relevant design that made usability and ease of operation the highest priority.

How did you select this vendor?

Through online research and viewing existing work, we invited multiple design studios for pitches. What we found with onething.design was their process to get to the relevant information in a plethora of data, and then further use it to create a design and deliverable process. Their team looked at the ecosystem as a design system, not individual projects, which impressed us.

Describe the scope of their work in detail.

We’re building a large, independent and scalable electric vehicle infrastructure. The project involves a massive understanding of challenges but combating that through deploying the most straightforward solutions. The most important aspects are distinguishing different user sets and creating a simple interaction model. Their team cleared through our scattered thoughts to bring out the right information architecture. onething.design built the system from the ground up.

What was the team composition?

We worked with a design lead, a UX designer, a motion graphics designer, a UI designer, an illustrator, and a project manager.

Can you share any outcomes from the project that demonstrate progress or success?

After gaining confidence with the product, we actively ramped up our presales. The hardware and software design helped us bring in a fantastic response through sales numbers and prospective leads. onething.design validated user feedback and incorporated it into the design.

How effective was the workflow between your team and theirs?

onething.design’s agile approach toward collaboration benefitted the project. Their team set expectations by scheduling weekly sprints that assisted our developers with planning. There was a plan focused on deliverables.

What did you find most impressive about this company?

With onething.design, we observed the balance between the two co-founders and their team’s freedom of expression. Usually, with design studios, it’s founder-driven, and all ideas stem from the top. We didn’t find that with onething.design. Getting over creative roadblocks and complex design problems are easy with their team.

Are there any areas for improvement?

Every company needs to improve and learn every day. My suggestion to onething.design would be to continually better the company to stay on the right path.

Please describe your company and your position there.

We're a supply chain technology company that develops and deploys supply chain tools for healthcare commodities. We have impacted 60 million children in nine countries through our projects. 

For what projects/services did your company hire onething.design?

We needed to revamp our website. 

What were your goals for this project?

We needed an informational website that was modern, simple, and elegant, with beautiful designs and crisp displays.

How did you select this vendor?

After a long search, we narrowed the list to 13 vendors and reached out to all of them. onething.design was the most responsive, and we liked their proposal came up with a proposal that we liked the most. Their past work made it look like they were a premium design studio with a passion for what they are doing. Interacting with Divanshu Thakral, the co-founder who did business development was very easy. He was the only one amongst all others interacted with, who made evident the company's desire to take up a project like what we had offered. The price negotiation was also very fair. Even though we are a Bangalore-based company and onething are Delhi-based, we chose them over everybody else because we knew they would do an honestly good job.

Describe the project and the services they provided in detail.

They completely restructured and redesigned our website on WordPress. After we set guidelines and requirements, they created mockups. Once we approved the mockups, they created the UX wireframes for about 40 unique web pages. After finalizing the UX, they started development. They addressed issues, took feedback, and ensured that we loved the solution! They always corrected us when we went in the wrong direction, even when it resulted in more work for them.

What was the team composition?

Their project manager was of the most diligent one I've ever worked with. We also had several UI/UX designers and developers. 

Can you share any information that demonstrates the impact that this project has had on your business?

Unfortunately, since our website isn't yet live, I can't comment.

How was project management arranged and how effective was it?

We worked remotely, but never encountered the issues that typically arise in such an engagement. Our interactions were minimal, yet so effective. They moved without much coordination from us, using Invision for UX wireframes and Figma for UI representation.

They shared links that allowed us to review, monitor, and comment in real time, so there were absolutely no barriers. The project manager constantly followed up with us for content or feedback. It was overwhelming to see their inherent sense of responsibility and ownership.

What did you find most impressive about this company?

I appreciated their commitment to delivering good work. They excelled at delivering on time, improving quality based on our feedback, handling all our requests with the utmost professionalism, and explaining everything from a UI/UX perspective. 

Are there any areas for improvement?

They could pay a tiny bit more attention to detail, but that may have been lacking because of the vast scope of work.