OneTen The Studio, LLC

ABOUT US

Behind The Studio

OneTen The Studio® is a type-driven creative studio specializing in expressive fonts, custom letterforms, and branding rooted in strategy and style. 

Founded by Kelsey Kleiner in Pennsylvania’s PA Wilds, the studio began as a boutique brand design practice and has since evolved into a space where type design and brand identity intersect. What started as a one-woman branding studio has grown into a refined creative practice centered around the power of typography to tell stories, set tone, and shape visual worlds.

Today, OneTen focuses on retail typefaces, custom logotypes, and select brand projects for creative founders who value both form and function. Whether crafting a bespoke type system or art directing a full brand identity, the studio’s work blends clarity, intention, and a strong point of view—serving designers and founders who care about detail, longevity, and the feeling behind the visuals.

BEHIND THE PEN

Kelsey Kleiner

Kelsey Kleiner is a type designer and creative director with a love for building brand identities from the letterform up. She launched OneTen The Studio® in 2021 after several years in the corporate design world, stepping into entrepreneurship to create more intentional, personal, and type-focused work. Since then, her practice has grown to include retail font design, custom lettering systems, and creative consulting for brands and studios alike.

Kelsey holds a BA in Graphic Design from Mercyhurst University and began her formal type education in 2022 through Type Electives and Practica. Her approach blends strategic thinking with a deep appreciation for detail—resulting in design work that feels both editorial and grounded, expressive and enduring. She is currently focused on expanding her font library, exploring offscreen inspiration, and collaborating with aligned founders on projects where typography leads the story.