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One and O

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Marketing Backed by Behavioural Science

1&O is a marketing strategy agency built on behavioural science. We work with ambitious B2B and D2C brands, established businesses with little or no social presence, and high ticket sellers generating leads online.

Our proprietary MAPS Framework runs on every engagement. We map founder and buyer psychology, define the audience by behaviour rather than demographics, position the brand inside the buyer's world and build strategy that is tested and improved every month against targets set with you.

Most brands come to us for the full engine: strategy, content, production, social media, paid advertising, lead generation and revenue tracking, held together as one system rather than separate deliverables. 

  • Min project size
    $10,000+
  • Hourly rate
    $50 - $99 / hr
  • Employees
    10 - 49
  • Locations
    Mumbai, India
  • Year founded
    Founded 2020

1 Locations

  • Mumbai , India

Service Lines
Social Media Marketing
60%
Performance Marketing
25%
Generative AI
15%
Select Focus Area
Social Media Focus
Instagram Advertising
85%
Facebook Advertising
5%
Influencer Marketing
5%
LinkedIn Advertising
5%
Industries
Consumer products & services
20%
Manufacturing
20%
Business services
15%
Other industries
10%
Retail
10%
eCommerce
10%
Automotive
5%
Financial services
5%
Food & Beverage
5%
Clients
Midmarket ($10M - $1B)
80%
Enterprise (>$1B)
15%
Small Business (<$10M)
5%

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Our Story

We started 1&O because we kept seeing the same problem. Brands with real potential spending real money on marketing that did not understand their buyer.

So we built a different kind of agency. One that starts with behavioural science and ends with revenue. Our MAPS Framework maps buyer psychology before anything gets made.

Six years in, we have grown at 160% CAGR using the same methods we use for clients.

What Sets Us Apart

Behavioural science, not guesswork.

We apply established behavioural research to marketing decisions.

We stay until revenue shows up.

Most agencies hand over content and step back. We build the full engine, from strategy through lead qualification to helping push conversions.

No post packages, ever.

We do not sell templates by the dozen. Every strategy is built for one brand, tested monthly, improved monthly.

Quick Facts

6 years in business

Commonly Asked Questions

Against the goal the client set, not vanity metrics. For lead generation clients that means qualified enquiries and conversion rate. For consumer brands it means return on ad spend and repeat purchase. We track revenue, not just follower counts.

MAPS stands for Map, Audience, Position, Strategise. We map founder and buyer psychology, define the audience by behaviour rather than demographics, position the brand inside the buyer's world and build strategy that gets tested and improved every month. We apply it to every brand without exception.

Ambitious B2B and D2C brands, established businesses with little or no social presence and high ticket sellers. We work with a small number of clients at a time.

Yes. We have worked with FinX in the UAE, Elkem Silicones out of Norway, Vita in Australia and a bunch of other clients globally, alongside our India-based clients.

Locations (1)

1506 One World by Sanjar Mumbai, India 400064

10 - 15

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