Olivine Marketing is a product marketing agency built exclusively for B2B SaaS and technology companies. Founded in 2016, we have spent nearly a decade helping more than 70 companies, from early-stage startups to Fortune 500 enterprises, sharpen their positioning, launch their products, and build the messaging that sales teams actually use.
We are not generalists. Our team are practising product marketers, designers, and copywriters who have held senior roles at companies like LinkedIn, Meta, Intercom, Lyft, and Experian. We bring that in-house experience to every engagement, which means we understand the fast pace of a growth-stage company and the complexity of an enterprise rollout in equal measure.
Services
Product positioning and messaging, go-to-market strategy and product launches, sales enablement (pitch decks, battle cards, personas, one-pagers), competitive intelligence, customer research, brand identity, website copy and design, training for sales and marketing teams, and fractional product marketing leadership.
Clients
We work with B2B SaaS companies from pre-seed to post-IPO, including ServiceNow, LinkedIn, Twilio, Zuora, Darktrace, Diligent, Mercury, Fireblocks, and Applied Intuition. We have deep experience in technically complex categories including fintech, cybersecurity, AI and ML, developer tools, healthcare technology, and analytics.
How We Work Every engagement starts with strategic workshops to build a strong foundation before execution begins. For ongoing work, we operate on a retainer model, taking on a small number of clients each year so we can act as a true extension of your team. Need embedded leadership without a full-time hire? Our fractional service places a senior Olivine PMM inside your team on a part-time basis.
Olivine also offers Olivine Playbooks, a self-serve product marketing course for practitioners who want to build the skills in-house.
Olivine Marketing offers competitive pricing, with project costs ranging from $10,000 to $100,000 based on client needs. Clients emphasize their value for cost, effective project management, and timely delivery, making them a strong choice for product marketing support.
While generally effective, some clients noted a slight initial learning curve for Olivine Marketing in understanding highly specialized products, suggesting room for quicker initial research and alignment.
Strong Expertise in Product Marketing
Olivine Marketing is consistently praised for its deep knowledge in product marketing, helping diverse clients refine messaging, develop personas, and implement effective go-to-market strategies across various industries.
Adaptability and Industry Familiarization
Olivine Marketing is praised for their quick adaptation to new industries and products, effectively familiarizing themselves with niche markets to provide tailored and strategic marketing solutions.
Positive Impact on Sales and Engagement
Clients have reported increased sales, stronger engagement, and improved lead quality as a result of Olivine Marketing's strategic marketing efforts and well-crafted messaging frameworks.
Ability to Simplify Complex Products
Olivine Marketing excels at translating complex technical products into clear, impactful messaging, which resonates well with target audiences and improves engagement, as noted by multiple clients.
Strong Internal Coordination and Alignment
Clients appreciate the internal alignment and coordination achieved through Olivine Marketing's workshops and strategic frameworks, enhancing the company's overall marketing effectiveness.
"Olivine has a great sense of how to combine copywriting, visuals, and design into a coherent web experience."
Oct 14, 2021
Chief Growth Officer, Elation Health
Adam Farren
Verified
Other industries
South San Francisco, California
51-200 Employees
Online Review
Verified
A health tech company hired Olivine to apply new brand assets to their company website in WordPress. Olivine also offered product marketing services.
Olivine provided strong work, and the client commended the team's ability to combine copywriting and visuals into a coherent web experience. They were able to convey a complex product through impactful messaging.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I'm the Chief Growth Officer at Elation Health, a health care technology company serving independent primary care.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Olivine – a product marketing agency?
We hired Olivine to apply a new brand design to our website and product marketing.
SOLUTION
How did you select this vendor and what were the deciding factors?
We were looking for a skillset taking a complex product and creating simple, impactful messaging.
Describe the project in detail and walk through the stages of the project.
We collaborated on website design and build out using Asana, Invision, Google Docs and Wordpress.
How many resources from the vendor's team worked with you, and what were their positions?
We worked with a team of roughly 5 product marketers, developers and designers.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
They did great work!
How effective was the workflow between your team and theirs?
Excellent.
What did you find most impressive or unique about this company?
Olivine has a great sense of how to combine copywriting, visuals, and design into a coherent web experience.
Are there any areas for improvement or something they could have done differently?
Not really.
RATINGS
5.0
Quality
4.5
Service & Deliverables
Schedule
4.0
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
Showing 11-11 of
11 Reviews
Our Story
Olivine Marketing launched in 2016 as a product marketing agency, created in response to the growing need for skilled product marketing at early to mid-stage companies. We’ve since grown the agency to support a range of clients, from pre-seed (and pre-launch) startups to public companies. Learn what agency services we offer and check out our client portfolio.
Meet the Team
Clayton PritchardCEO
Clayton Pritchard is CEO of Olivine Marketing, a B2B product marketing agency for SaaS companies from seed to post-IPO. Former product marketer at LinkedIn and Meta, he specializes in positioning, messaging, and go-to-market strategy.
Premier Verified means Clutch independently confirmed Olivine Marketing is a legally registered business, financially sound (Creditsafe: Moderate Risk), and backed by 11 verified client reviews averaging 4.9 stars.
If you’re not seeing exactly what you need here, send this company a custom message.
You can talk about your project needs, price, and timeline to get started on your project.
Sign in to see which brands trust Olivine Marketing.
Get connected to see updates from Olivine Marketing like new case studies, latest reviews, their latest masterpieces in their portfolio, delivered straight to you.
