OFFICE ROBIN CO., LTD.

Office Robin is a Japanese-English bilingual PR and marketing company supporting international brands in the Japanese market.
We provide PR strategy, Japanese press release localisation, PR TIMES distribution support, media pitching and bilingual communication.
PR TIMES is one of Japan’s leading press release distribution platforms. It publishes company news online and helps brands reach media professionals, business audiences and consumers. Releases are published on PR TIMES and may also be syndicated across approximately 230 partner media outlets. PR TIMES has around 71.84 million monthly page views and is used by 65.6% of listed companies in Japan.

Founder profile

・Founder Minami Kumar previously led PR and marketing at The Ritz-Carlton, Osaka
・She later worked in PR at Vector, one of Japan’s largest PR agencies
・She understands luxury hotels, international brands and the Japanese media landscape
・She has written for leading Japanese luxury travel and lifestyle magazines, including CREA
・She has also written for an executive-focused web media platform operated by The Asahi Shimbun

Main services

・English-to-Japanese press release localisation and Japanese press release writing
・PR TIMES-ready formatting and distribution support
・Pitching to Japanese media
・Media angle development and story proposals
・Bilingual client communication

Company experience

・Japan PR for major global hotel brands
・Influencer campaigns for luxury hotels
・PR and marketing support for a Tokyo spa brand
・PR and social media marketing support for commercial facilities
・Media exposure in travel and lifestyle outlets
・PR support for hotel openings, campaigns and promotions

Office Robin acts as a Japan PR Desk for international brands, supporting press release creation, distribution and media pitching. For hotels, we also offer revenue management and market research support, giving us practical insight into both PR and hotel business strategy.