At NYOO we build irresistible, magnetic brands.
NYOO Agency is led by Brent Baldwin a strategic marketer with more than 20 years of experience helping brands uncover insightful truths. Brent is uniquely skilled at seeing the story behind the data and translating it into compelling marketing strategies.
Brent has translated this skill across entertainment, retail, healthcare, media, CPG, and financial services.
Brent never accepts “good enough” and despises doing things because “we’ve always done it that way”.
Recently, Brent was named a Cult Brand Nominee alongside the CMOs of Coca-Cola, Skittles, Spotify, ESPN, and Doritos for his work with The Harlem Globetrotters.
In 2020 during the middle of a global pandemic, Brent Baldwin decided he was tired of letting someone else write his narrative and forged out on his own founding NYOO Agency. Brent and NYOO Agency are ready to help uncover your unique and meaningful why.
Brent lives just outside Atlanta with his wife Kelly and daughters Hailey and Madison. You can find him most weekends smoking a brisket, building an addition to the kids’ playground, and when in season watching college football.
Harlem Globetrotters, Cocina Fresca, Precision AI, Koo Koo Kangroo, CATCH, Disney On Ice, Chick-fil-A, Wendy's, Cartoon Network, Legoland