Nudge Studio

Nudge Studio is a Toronto-based Klaviyo Platinum K:Partner (Advisor track) and boutique retention studio. We design email and SMS programs for founder-led consumer brands and the celebrity DTC labels sitting next to them on shelves — including Boy Smells, Little Saints, Matty's World, and Rainbo. Six to eight brands at a time. Retention is the only thing we do.

Who we work with

Founder-led DTC brands on Shopify and Shopify Plus, from emerging at $100K+ in monthly revenue to scaled at $1M+ per month. Industries: apparel & beauty, food & beverage, premium subscriptions, home goods.

What we ship

Lifecycle architecture — journey mapping, segmentation, and retention audits with revenue forecasts before launch. Brand-native creative — email, SMS, popup, and landing design that looks like the brand, not a template. Editorial copy and voice systems for brands that care how they sound. Klaviyo at the API level — custom events, profile properties, server-side integrations, A/B testing, and deliverability monitoring.

Selected results

Rainbo — +53.9% BFCM revenue YoY, 31% email/SMS share of revenue. Boy Smells — 36% email/SMS share of revenue, hero-product retention. Matty's World — +221% list growth in 90 days, no-discount brand relaunch. Little Saints — subscription portal redesign, online business doubled YoY.

How we're different

A boutique studio of six to eight engagements at a time, with a senior partner on every account. No SDR, no junior turnover. 22-month average client tenure. 92% retainer renewal. Senior reply within 24 hours.

Specialties

Klaviyo replatforming and migrations (from Mailchimp, ActiveCampaign, Drip, and legacy Klaviyo). DMARC/DKIM/SPF deliverability with inbox-placement testing across Gmail, Yahoo, Outlook, and Apple Mail — 98.6% average inbox placement. No-discount BFCM strategy. Editorial brand voice for founder-led and celebrity DTC.

Studio

Founded 2021 by Leo Gubbins. Klaviyo Platinum Partner, Shopify Partner. Toronto, Canada — ser