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Now Boarding Digital

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We Create Captivating Digital Experiences

Now Boarding is an award-winning UX/UI and product design studio with over 16 years of experience, based in Cape Town and working with clients across the UK, Ireland, Europe, the US, Australia, and the UAE.

We specialise in complex digital products: native mobile apps, SaaS platforms, marketplaces and enterprise web applications, with particular depth in regulated industries like fintech, insurance and healthtech.

  • Min project size
    $5,000+
  • Hourly rate
    $50 - $99 / hr
  • Employees
    10 - 49
  • Locations
    Cape Town, South Africa
  • Year founded
    Founded 2010

Overview by:

Reviewer avatar
Leigh Stefanski
Managing Director About the Team

1 Locations

  • Cape Town , South Africa

Service Lines
UX/UI Design
60%
Product Design
30%
Application Testing
5%
Digital Strategy
5%
Select Focus Area
Functional Software Testing
A/B Testing
25%
Acceptance Testing
25%
Integration Testing
25%
Sanity Testing
25%
Application Testing Focus
Beta Testing
20%
Compatibility Testing
20%
Manual Testing
20%
Reliability Testing
20%
Stress Testing
20%
Digital and IT Strategy Consulting Focus
Digital Transformation
50%
Mobility Strategy
50%
Product Design Focus
Prototype Design
100%
User Experience Focus
UX Strategy
40%
Usability Testing
30%
User Research
30%
Industries
Financial services
25%
Automotive
10%
Education
10%
Energy & natural resources
10%
Information technology
10%
Medical
10%
Real estate
10%
Telecommunications
10%
Non-profit
5%
Clients
Midmarket ($10M - $1B)
65%
Enterprise (>$1B)
20%
Small Business (<$10M)
15%

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Our Story

Now Boarding is a boutique, owner-managed studio, senior-led on every project rather than run by junior teams with light oversight.

The directors stay hands-on throughout, and our Cape Town base lets us work across UK, European, US, Australian, and Middle Eastern time zones without the overhead of a large agency.

Strong technical literacy across the team means our design work is built to be engineering-ready, not just visually polished.

Meet the Team

Leigh Stefanski

Leigh StefanskiManaging Director

What Sets Us Apart

Global Reach, Cape Town Roots

Working across UK, European, US, Australian and Middle Eastern time zones, without the overhead or cost structure of a large international agency.

Senior-Led, Every Project

Directors stay hands on throughout, backed by 16+ years of experience navigating complex, regulated industries like fintech, insurance and health-tech.

Built for Engineering Handoff

Design work integrates directly into development, not as a separate phase. Atomic Figma component libraries, documented interaction states, and hands-on Design QA reduce rework and speed up build cycles.

Quick Facts

16 years in business

Team Breakdown

Studio (5)
Operations (3)
Directors (3)
Strategy (1)

Tools and Technology

Figma
Slack
Microsoft Teams
Adobe Creative Cloud
ClickUp
Google Workspace
FigJam
Notion
Jira
Asana
Timely
1Password

Commonly Asked Questions

We focus on complex, often regulated digital products, with particular depth in fintech, insurance, health-tech and prop-tech, alongside general SaaS platforms. This isn't incidental: projects like SwissBorg's crypto wallet, Everything.Insure's policy marketplace and Abacus's VAT compliance platform all involve translating dense, high stakes information into something a non-expert user can navigate confidently. We've also worked in greentech (Stage Zero's solar platform), sports (Sharks Rugby) and the non-profit sector (Waves for Change). If your product involves compliance requirements, financial risk, health outcomes or genuinely complex data, that's where we do our best work, though we're not limited to those sectors.

We run a senior led, agile aligned process in three phases. First, discovery and product strategy: problem mapping, user research and competitive benchmarking, so we're validating the right problem before any interface work begins. Second, an iterative design cycle moving from low-fidelity prototyping through high-fidelity UI design to usability testing, catching friction points with real users before development starts. Third, engineering-ready handoff: atomic Figma component libraries, documented interaction states (empty, loading, error, success), and hands-on design QA during the build phase. This structure exists specifically to reduce engineering rework, since design that isn't build-ready tends to create expensive surprises later in the process.

No. We work across a genuine range, from early-stage founders needing MVP definition and validation before their first investment round, through to established platforms undertaking a full redesign or modernisation. What tends to matter more than company size is the complexity of what we're designing for. We're often brought in by product teams who need senior UX leadership without hiring a full-time design lead in-house, which is just as relevant for a scaling startup as it is for a larger organisation managing a growing product suite.

It genuinely depends on scope, so we'd rather give you an honest range than a false precise number. A focused engagement, such as a website redesign or a single product feature, can run over several weeks. A full product design engagement, covering discovery, iterative design and engineering handoff for a complex platform, typically runs over several months, especially in regulated industries where compliance and stakeholder review cycles add time. We work in two-week agile sprints with regular stakeholder review points throughout, so you'll see progress and have input opportunities continuously rather than waiting for a single big reveal at the end. The best next step is a scoping call, where we can give you a realistic timeline based on your specific project.

Two things stand out. First, we're senior-led on every project, meaning directors stay hands-on rather than handing work to junior teams once a contract is signed, and that's backed by over 16 years of studio experience. Second, we have genuine depth in regulated and complex industries, fintech, insurance and health-tech in particular, where the real design challenge isn't just visual polish but building trust and clarity around inherently complicated or high-stakes information. We're also based in Cape Town but built for global collaboration, working comfortably across UK, European, US, Australian and Middle Eastern time zones, which gives clients senior-level design expertise without the overhead of a large international agency.

Locations (1)

Innovation City Cape Town, South Africa 8001

16 - 20

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