NOVA Brandworks

BACKGROUND

Please describe your company and position.

I am the President of North End Historical Society

Describe what your company does in a single sentence.

We are a 501c3 Non profit. North End Historical Society Mission is to preserve and present the 400 year history of the North End through events, publications, and our new Museum.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NOVA Brandworks to accomplish?

• Design, build, and launch a complete website and digital presence from scratch for a brand-new North End museum ahead of its public opening, giving the organization a professional home online and the technical foundation to be found in search.
• Build local SEO and search visibility so Boston residents, tourists, and history enthusiasts can discover the museum, and establish the organization as a recognized North End entity with Google and AI search engines.
• Greater visibility through social media.

SOLUTION

How did you find NOVA Brandworks?

Referral

Why did you select NOVA Brandworks over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from NOVA Brandworks were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Design new web. 
• Create ability to archive material for greater guest research.
• Improve contact with public.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Organic traffic grew roughly 2.5x in four weeks in the lead-up to opening. The site ranks #1 for its core brand searches ("north end historical society" and "north end historical museum"), and earned ~223 search clicks on ~6,760 impressions in a 28-day window. Organic engagement rate reached 66%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Team delivered product on time with great follow up and continued guidance and updates.

What was your primary form of communication with NOVA Brandworks?

In-Person Meeting

What did you find most impressive or unique about this company?

They were very knowledgeable regarding SEO. and back room know how how to get more exposure and clicks. Design was impressive.

Are there any areas for improvement or something NOVA Brandworks could have done differently?

Not at this time.Doing great