Contact NOTHIN'
Get a real-time quoteAuthor-led creative studio. Paris & London.
Nothin' is an independent creative studio in Paris working at the intersection of fashion, luxury and tech — branding, editorial, art direction, websites, campaigns, events and AI systems.
The studio is AI-native: production (variations, design systems, automation) runs on infrastructure built in-house, while creative direction stays strictly human. AI can produce the 200 variations, not the decision. The verifiable result: the studio's own website, noth.in, received Awwwards Site of the Day (August 2026), Awwwards Portfolio Honors, FWA of the Day (July 2026) and a Muzli selection.
Founded by its two co-founders, Sara Guedj, a Franco-British creative director, and Pierre Patrault, creative director and UX lead. A team of five, with a per-project network of senior independent talent, serving French and UK brands natively from Paris and London.
We believe a brand that lasts is not in a category — it is in a culture. We don't sell a style; we sell a point of view. One rule: never lukewarm.
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Min project size
$10,000+
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Hourly rate
$100 - $149 / hr
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Employees
2 - 9
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Locations
Paris, France
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Year founded
Founded 2026
1 Locations
- Paris , France
- Branding
- 25%
- Advertising
- 20%
- Graphic Design
- 20%
- Web Design
- 15%
- Digital Strategy
- 10%
- Event Marketing
- 10%
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Our Story
Nothin’ is an independent creative studio founded in Paris in 2026 by Sara Guedj and Pierre Patrault, both creative directors. We start from a simple belief: a brand needs a perspective, not a style. So every project begins with what the brand actually stands for, then becomes an identity, a website, a campaign, content or an event that carries that view consistently. We work mostly with fashion, luxury and technology brands, and with industrial companies going through a turning point. The stu
Meet the Team
What Sets Us Apart
A perspective, not a style.
Every project starts with what the brand actually stands for. Identity, website, campaign and content then carry that one point of view, consistently.Award-winning craft.
Our own site, noth.in, won Awwwards Portfolio Honors, Site of the Day and FWA of the Day, and was selected as a Communication Arts Webpick in 2026.AI-native production, human direction.
Variations, design systems and automation run on tools we built in-house, so budgets go to thinking, not to production hours. Creative direction stays strictly human.Locations (1)
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