Notebook Agency

Notebook Agency is an Answer Engine Optimization (AEO) and SEO agency based in Toronto, Canada. Steve Toth founded and leads the agency. The team helps B2B SaaS and fintech companies get found, cited and recommended in Google, AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity and Claude.

Buyers now ask AI assistants for vendor shortlists before they visit a single website. If an AI answer leaves a brand out, or gets its pricing and features wrong, the deal is gone before sales hears about it. Notebook Agency fixes that.

Services

• Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)
• LLM visibility audits and AI citation tracking
• Fact-conflict audits that find where AI models misstate a brand’s products, pricing or positioning
• Technical SEO, content strategy and non-commodity content
• AI search research on how ChatGPT, Gemini and AI Mode retrieve and cite sources

How we work
Every engagement runs on the Truth Alignment Framework (TAF), Steve’s core methodology for AI search visibility. The team pairs original research with hands-on execution. A human reviews every deliverable before it reaches a client.

Clients
Notebook Agency works with Fortune 500 and Magnificent 7 companies, plus fast-growing SaaS and fintech brands. Clients include Spellbook, Botpress, Zocks, Fortra, Jane App, Ownr, Qapital, Lido Advisors, Porter Airlines and Health Canada. Past clients include FreshBooks and RBC. Client work has driven more than $200M in revenue.

About Steve Toth
Steve has 16+ years in SEO. He left his role as SEO Strategy Lead at FreshBooks in 2020 to build the agency. He writes SEO Notebook, a newsletter with more than 27,000 subscribers, and AI Notebook. He teaches AEO at CXL and founded SEO IRL, Canada’s largest SEO conference.