North Media

BACKGROUND

Introduce your business and what you do there.

I’m the office manager of an independent dental clinic based in Kelowna, Canada.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with North Media?

We needed help generating more new patient inquiries.

SOLUTION

What was the scope of their involvement?

North Media provides local SEO, Google Business Profile optimization, Google Ads, website improvements, content creation, reporting, and tracking. Their work focuses on helping us show up for high-intent searches such as “dentist near me,” “dental clinic Kelowna,” and “family dentist Kelowna.”Initially, they looked at our local market, nearby competitors, search demand, and patient acquisition opportunities before building the strategy. The focus has been on measurable growth, including calls, form submissions, appointment inquiries, rankings, and overall marketing performance.Regarding website improvements and content, they’ve created blog posts and landing pages.

What is the team composition?

We work with one teammate from North Media.

How did you come to work with North Media?

We found them through a referral. We chose them over other options because they had high ratings, and their pricing fit our budget.

How much have you invested with them?

So far, we’ve spent less than $10,000.

What is the status of this engagement?

We started working with them in June 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Within the first three months, we saw a clear improvement. Our marketing-led revenue increased by approximately 49%, and we also saw stronger website traffic, more local visibility, and more new patient inquiries coming through calls and forms. Our website traffic has increased by around 30%–35%, and our new patient inquiries have remained steady after the initial three months.Moreover, North Media has helped us understand which marketing efforts are actually contributing to patient acquisition and revenue growth.

How did North Media perform from a project management standpoint?

They deliver on time. We communicate via email and messaging apps.

What did you find most impressive about them?

Their knowledge of healthcare and dental marketing stands out.

Are there any areas they could improve?

There’s not much we would change. As the campaign grows, we’d like to continue getting even more detailed reporting around booked appointments and new patient sources.

BACKGROUND

Introduce your business and what you do there.

I’m the office manager of a general dental practice in Edmonton, Alberta. We serve patients from our surrounding neighborhoods and nearby communities.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with North Media?

We hired North Media to improve our visibility in the Edmonton dental market and generate more consistent new-patient inquiries.

SOLUTION

What was the scope of their involvement?

North Media has provided local SEO, Google Ads, Google Business Profile optimization, website improvements, content creation, and ongoing digital marketing strategy. The team has redesigned pages and written blog posts.

What is the team composition?

We’ve worked with one teammate from North Media.

How did you come to work with North Media?

North Media was referred to me. We chose them because their pricing fit our budget, and they offered good value for the cost.

How much have you invested with them?

We’ve spent less than $10,000.

What is the status of this engagement?

We started working with North Media in July 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

North Media has helped improve the efficiency of our Google Ads campaigns. Our cost per lead has decreased from approximately $70–$80 to around $40–$50, while lead quality has improved. On average, we now receive approximately 25–35 qualified patient inquiries per month from our digital marketing channels.Moreover, our local search presence has improved and begun ranking in the top results for several important searches related to our services in Edmonton and the surrounding area.

How did North Media perform from a project management standpoint?

North Media delivers on time. We communicate via email and messaging apps.

What did you find most impressive about them?

North Media’s understanding of the dental market and their focus on actual patient growth are impressive.

Are there any areas they could improve?

We’ve been very happy with the engagement overall. The team continues to refine the strategy as competition and search behavior change.

BACKGROUND

Introduce your business and what you do there.

I’m the office manager of a dental practice serving patients in our local community in Spruce Grove. I’m involved in the management and growth of the practice, including overseeing our marketing and patient acquisition efforts.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with North Media?

We hired North Media to improve our visibility on Google and help us generate more new patient opportunities.

SOLUTION

What was the scope of their involvement?

North Media has reviewed our existing online presence and identified opportunities across SEO, Google Maps, Google Ads, and our website. They’ve worked on improving our local search rankings, optimizing important treatment pages, managing advertising campaigns, improving website conversion, and monitoring performance. They also provide ongoing recommendations based on what they see in the data and our local competitive market.So far, they’ve delivered an SEO and market research report covering our target markets, competitors, customer search behavior, keyword opportunities, and priority services.

What is the team composition?

We’ve worked with 2–5 teammates from North Media.

How did you come to work with North Media?

They were referred to me and offered good value for the cost.

How much have you invested with them?

We’ve spent less than $10,000.

What is the status of this engagement?

We started working with them in July 2026, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

North Media has made website improvements.

How did North Media perform from a project management standpoint?

They deliver on time. We communicate via email and messaging apps.

What did you find most impressive about them?

North Media’s understanding of dental marketing and their focus on actual patient acquisition is impressive.

Are there any areas they could improve?

Nothing significant comes to mind. We’ve been happy with the communication and quality of work. As with any ongoing marketing program, there are always opportunities to keep testing and improving results.