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We design digital products that can be implemented

The Norm is a digital experience (DX) agency within the global digital solutions engineering firm, Coherent Solutions. We are a team of 30+ dedicated DX professionals with a 10-year history of working side-by-side with thousands of engineers, business analysts, and product managers worldwide.

What We Do

  • Min project size
    $25,000+
  • Hourly rate
    $50 - $99 / hr
  • Employees
    10 - 49
  • Locations
    Minneapolis, MN
  • Year founded
    Founded 2015

1 Locations

  • Minneapolis , MN

No have been added yet...

    Pricing Snapshot

    Min. project size $25,000+
    Avg. hourly rate $50 - $99 /hr
    Rating for cost 4.9 /5

    What Clients Have Said

    The Norm is noted for providing good value for cost, with clients praising their talent consistency and project management. Specific project costs were not disclosed, but they successfully managed complex projects with teams ranging from 2 to over 20 members.

    This summary is based on verified Clutch reviews.

    Most Common Project Size

    Confidential based on 4 reviews
    < $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

    Select a service to see pricing information

    The Norm Review Insights

    Overall Review Rating

    5.0
    • Quality 4.9
    • Schedule 5.0
    • Cost 4.9
    • Willing to Refer 5.0

    Top Mentions

    Review Highlights

    • World-Class Talent and Intelligence

      Clients praise The Norm for their exceptional talent and intelligence, making them a standout choice for complex and innovative projects. Their team consistently delivers high-quality outcomes, contributing to client success.

    • Challenges with Large Meeting Teams

      Clients noted that having many team members present in meetings could lead to awkward silences and communication issues. This indicates a need for The Norm to streamline meeting participants for clearer communication.

    • Effective Project Management

      The Norm excels in project management by delivering on time and adapting to changing priorities without compromising stability. Their ability to maintain release predictability is highly valued by clients.

    • Impressive UX/UI Design Expertise

      The Norm's UX/UI design services are highly regarded, as seen in their successful delivery of wireframes, models, and prototypes for Play Your Talent. Their designs effectively capture client needs, showcasing their design prowess.

    • Successful SaaS Platform Development

      The Norm developed a complex SaaS platform that led to significant industry disruption and growth for ROOFLE, highlighting their capability in software development and strategic innovation. Their work resulted in the client's acquisition, showcasing their impact.

    The Norm Reviews

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    UX/UI Design for FinTech Company

    • UX/UI Design
    • Confidential
    • July 2025 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "The team is highly collaborative, professional, and responsive."

    Mar 11, 2026
    Head of Product & UX, FinTech Platform
    Anonymous
    • Financial services
    • Columbus, Ohio
    • 1-10 Employees
    • Online Review

    The Norm provides UX/UI design services for a fintech platform. The team has designed core workflows and interfaces, including contact management, offering management, and an investor participation dashboard.

    UX/UI Design for Technology Company

    • Product Design UX/UI Design
    • Confidential
    • Jan. 2024 - Ongoing
    5.0
    Quality
    4.5
    Schedule
    5.0
    Cost
    4.5
    Willing to Refer
    5.0

    "The Norm operates like they're part of our internal team."

    Feb 10, 2026
    Director of Drive Smarter Platform, Cedar Electronics
    Mark Huisman
    • Consumer products & services
    • Rolling Meadows, Illinois
    • 201-500 Employees
    • Online Review

    The Norm has revamped a technology firm's app design, reflowed their customer journey, and improved the UX on their apps and supporting software. They've created UI designs in Figma, prototypes, and wireframes.

    UX/UI Design for HR Software Platform

    • Product Design UX/UI Design
    • Confidential
    • Sep. - Nov. 2025
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "The Norm delivered on time."

    Nov 26, 2025
    CEO & Founder, Play Your Talent
    Iris Isabella Engelund
    Verified
    • Other industries
    • Copenhagen, Denmark
    • 1-10 Employees
    • Online Review
    • Verified

    The Norm provided UX/UI design services for an HR software platform. The team created wireframes, models, and prototypes after analyzing the client's company and customers.

    Showing 1-4 of 4 Reviews

    Our Story

    We’re a team of senior product and UX designers, strategists, and researchers united by a shared principle — design should be usable, buildable, and effective.

    Our designers collaborated with cross-functional teams alongside engineers and product managers, enabling us to own outcomes, not just deliverables.

    From UX audits and MVP design to end-to-end product experiences, we bring a mix of creativity, strategic insight, and engineering awareness to every project.

    Meet the Team

    Katya Sevruk

    Katya SevrukManaging Director

    Locations (1)

    1600 Utica Ave S, Suite 120 MinneapolisMN, United States 55416

    Contact The Norm

    If you’re not seeing exactly what you need here, send this company a custom message. You can talk about your project needs, price, and timeline to get started on your project.

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    M4rk.nl

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    Mark Huisman

    Play Your Talent

    (1)
    Play Your Talent Logotype

    Play Your Talent

    Additional Connections

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