Name: The Norm
Address: 1600 Utica Ave S, Suite 120, Minneapolis, United States, MN, 55416, US
Price range: $50 - $99
Rating: 5.0

We design digital products that can be implemented

The Norm is a digital experience (DX) agency within the global digital solutions engineering firm, Coherent Solutions. We are a team of 30+ dedicated DX professionals with a 10-year history of working side-by-side with thousands of engineers, business analysts, and product managers worldwide.

What We Do

Min project size
$25,000+
Hourly rate
$50 - $99 / hr
Employees
10 - 49
Locations
Minneapolis, MN
Year founded
Founded 2015

Service Lines

Product Design: 50%
UX/UI Design: 50%

Select Focus Area

Product Design Focus

3D Modeling & Printing: 20%
3D Rendering: 20%
Computer Aided Design (CAD): 20%
Hardware Design & Development: 20%
Prototype Design: 20%

User Experience Focus

UX Strategy: 80%
Usability Testing: 10%
User Research: 10%

Industries

Arts, entertainment & music: 10%
Automotive: 10%
Business services: 10%
Construction: 10%
Financial services: 10%
Information technology: 10%
Manufacturing: 10%
Medical: 10%
Sports: 10%
Telecommunications: 10%

Clients

Midmarket ($10M - $1B): 50%
Enterprise (>$1B): 30%
Small Business (<$10M): 20%

Pricing Snapshot

Min. project size $25,000+

Avg. hourly rate $50 - $99 /hr

Rating for cost 4.9 /5

What Clients Have Said

The Norm is noted for providing good value for cost, with clients praising their talent consistency and project management. Specific project costs were not disclosed, but they successfully managed complex projects with teams ranging from 2 to over 20 members.

This summary is based on verified Clutch reviews.

Most Common Project Size

Confidential based on 4 reviews

< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

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The Norm Review Insights

Overall Review Rating

5.0

Quality 4.9
Schedule 5.0
Cost 4.9
Willing to Refer 5.0

Top Mentions

Review Highlights

World-Class Talent and Intelligence

Clients praise The Norm for their exceptional talent and intelligence, making them a standout choice for complex and innovative projects. Their team consistently delivers high-quality outcomes, contributing to client success.
Successful SaaS Platform Development

The Norm developed a complex SaaS platform that led to significant industry disruption and growth for ROOFLE, highlighting their capability in software development and strategic innovation. Their work resulted in the client's acquisition, showcasing their impact.
Effective Project Management

The Norm excels in project management by delivering on time and adapting to changing priorities without compromising stability. Their ability to maintain release predictability is highly valued by clients.
Impressive UX/UI Design Expertise

The Norm's UX/UI design services are highly regarded, as seen in their successful delivery of wireframes, models, and prototypes for Play Your Talent. Their designs effectively capture client needs, showcasing their design prowess.
Challenges with Large Meeting Teams

Clients noted that having many team members present in meetings could lead to awkward silences and communication issues. This indicates a need for The Norm to streamline meeting participants for clearer communication.

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The Norm Reviews

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Custom Software Development Product Design UX/UI Design
Amazon Application Development Framework
+6
Confidential
Jan. 2020 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"The consistency of talent and intelligence coming from this company is absolutely world-class."

Mar 17, 2026

Founder & Chief of Product & Marketing, ROOFLE

Matthew McDaniel

Home Services
Minneapolis, Minnesota
51-200 Employees
Online Review
Verified

The Norm has developed a vertical SaaS platform for a SaaS firm. They’ve designed the UI/UX and built features, such as lead management, proprietary quoting tools, e-signature proposals, and CRM integrations.

The Norm's work has led to massive growth for the client's business and has disrupted the entire industry. Their team has been great at adjusting priorities and pushing the limits of the client's velocity without jeopardizing stability. The client also praises the team's talent and intelligence.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Founder, Chief of Product and Marketing of ROOFLE

Describe what your company does in a single sentence.

ROOFLE removes the chaos of running a roofing business by making contractors fast from first contact to collection.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Norm to accomplish?

UXUI Application Design
Software Development

SOLUTION

How did you find The Norm?

Referral

Why did you select The Norm over others?

High ratings
Great culture fit
Good value for cost
Referred to me
Company values aligned

How many teammates from The Norm were assigned to this project?

20+

Describe the scope of work in detail. Please include a summary of key deliverables.

Designed, developed, tested and maintained a complex vertical SaaS platform for roofing contractors. The platform includes lead management, dynamic website widgets, proprietary quoting solutions, e-sign proposals, fintech, and a number of third party integrations for CRMs and other providers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our company has seen massive growth since launching our SaaS platform, and it has disrupted the entire industry, creating a brand new category in the space and resulting in an acquisition.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always pushing the limits of our velocity without jeopardizing stability and release predictability. The team has done incredibly well at adjusting priorities on an ongoing basis.

What was your primary form of communication with The Norm?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

The consistency of talent and intelligence coming from this company is absolutely world class.

Are there any areas for improvement or something The Norm could have done differently?

I don't say this lightly, we could not be happier!

RATINGS

5.0

UX/UI Design
Confidential
July 2025 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"The team is highly collaborative, professional, and responsive."

Mar 11, 2026

Head of Product & UX, FinTech Platform

Anonymous

Financial services
Columbus, Ohio
1-10 Employees
Online Review

The Norm provides UX/UI design services for a fintech platform. The team has designed core workflows and interfaces, including contact management, offering management, and an investor participation dashboard.

The Norm has delivered a fully interactive MVP prototype, development-ready UX/UI designs, structured workflows, and role-based dashboards. The team has worked quickly, has been highly responsive, and has communicated effectively through virtual meetings and email updates.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Head of Product & UX of a financial services company

Describe what your company does in a single sentence.

Ours is a fintech platform that enables groups of people to invest together in private deals. The platform helps capital raisers form and manage investment groups, pool capital, and streamline the operational complexities of group investing—such as legal formation, capital contributions, governance, and ongoing administration. Our company makes investing in private equity more accessible, organized, and efficient for both capital raisers and investors.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Norm to accomplish?

Accelerate the design and development of a new product
Improve the investor experience
Streamline complex workflows

SOLUTION

How did you find The Norm?

Referral

Why did you select The Norm over others?

Pricing fit our budget
Good value for cost

How many teammates from The Norm were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Norm was engaged to design core workflows and interfaces for a private investing platform. The scope included UX/UI design for contact management, offering management, and a dashboard to track investor participation. The work also included role-based solutions for multiple user types.

Key deliverables included a high-fidelity prototype, responsive designs, and development-ready design files prepared for implementation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Delivered a fully interactive MVP prototype that allowed internal stakeholders to review, test, and align on core platform workflows prior to development.
Produced development-ready UX/UI designs, enabling engineering teams to move forward with clearer requirements and reduced implementation ambiguity.
Simplified complex processes by designing structured workflows for investor management, offering management, and marketing communications.
Introduced role-based dashboards, improving visibility into investor engagement and progression through the investment process.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, the team worked quickly and was very responsive.

What was your primary form of communication with The Norm?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

The team is highly collaborative, professional, and responsive.

Are there any areas for improvement or something The Norm could have done differently?

N/A

RATINGS

5.0

Product Design UX/UI Design
Prototype Design
+1
Confidential
Jan. 2024 - Ongoing

5.0

Quality: 4.5

Schedule: 5.0

Cost: 4.5

Willing to Refer: 5.0

"The Norm operates like they're part of our internal team."

Feb 10, 2026

Director of Drive Smarter Platform, Cedar Electronics

Mark Huisman

Consumer products & services
Rolling Meadows, Illinois
201-500 Employees
Online Review

The Norm has revamped a technology firm's app design, reflowed their customer journey, and improved the UX on their apps and supporting software. They've created UI designs in Figma, prototypes, and wireframes.

The Norm has improved the client's app rating from 1.3 stars to 4.8 stars, grown their revenue from $0 to six figures, and increased their customer retention from 2% to 13% after 60 days. The team has built a monetization flow and a flawless UI/UX experience. They deliver on time and within budget.

BACKGROUND

Introduce your business and what you do there.

I’m the director of the Drive Smarter Platform at Cedar Electronics. We’re a technology company that owns Escort Radar and Cobra Electronics. We create innovative solutions to enhance safety, awareness, and connectivity for people on the move.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Norm?

We needed help with application design, development, and DevOps.

SOLUTION

What was the scope of their involvement?

The Norm has helped us overhaul our app design, reflow our customer journey, and make significant UX improvements on the apps and supporting software. Any change we make to the UI/UX is accompanied by insights from The Norm. The team is embedded in our definition process up to the actual execution.The Norm has provided UI designs in Figma, prototypes, and wireframes.

What is the team composition?

We work with one teammate from The Norm.

How did you come to work with The Norm?

The Norm is part of the organization I currently use for application design, development, and DevOps.

How much have you invested with them?

We’ve spent less than $200,000.

What is the status of this engagement?

We started working with them in January 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The Norm has improved our app rating from 1.3 stars to 4.8 stars. Our revenue has grown from $0 to the low six figures, and our customer retention has increased from 2% to 13% after 60 days. The team has also created a monetization flow and a flawless UI/UX experience.

How did The Norm perform from a project management standpoint?

The Norm delivers on time and within budget. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

The Norm operates like they’re part of our internal team.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.

RATINGS

5.0

Product Design UX/UI Design
Prototype Design
+2
Confidential
Sep. - Nov. 2025

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"The Norm delivered on time."

Nov 26, 2025

CEO & Founder, Play Your Talent

Iris Isabella Engelund

Other industries
Copenhagen, Denmark
1-10 Employees
Online Review
Verified

The Norm provided UX/UI design services for an HR software platform. The team created wireframes, models, and prototypes after analyzing the client's company and customers.

The Norm successfully delivered a prototype that aligned with the client's expectations. The team was punctual with their outputs and communicated effectively through virtual meetings. The client also appreciated The Norm's commitment, as many of their employees participated in every meeting.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and founder of Play Your Talent, a gamified software platform that helps organizations identify and develop employee talents, boosting motivation, efficiency, cooperation, and job satisfaction through interactive talent management and community engagement.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Norm?

We needed help with a new and modern design for our platform.

SOLUTION

What was the scope of their involvement?

The Norm took us through the whole process, from understanding our company deeply to analyzing our customers. The team listened to our wishes and came up with an amazing design that captured our needs. The Norm delivered wireframes, models, and a prototype.

What is the team composition?

We worked with 2–5 teammates from The Norm.

How did you come to work with The Norm?

We met The Norm at a conference.

What is the status of this engagement?

We worked with The Norm from September–November 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The Norm delivered a prototype.

How did The Norm perform from a project management standpoint?

The Norm delivered on time. We communicated via virtual meetings.

What did you find most impressive about them?

The Norm had many employees in the meetings every time.

Are there any areas they could improve?

It was a bit difficult at times because there were so many people, and sometimes there was an awkward silence. Some of them were also quite hard to understand.

RATINGS

5.0

Showing 1-4 of 4 Reviews

Our Story

We’re a team of senior product and UX designers, strategists, and researchers united by a shared principle — design should be usable, buildable, and effective.

Our designers collaborated with cross-functional teams alongside engineers and product managers, enabling us to own outcomes, not just deliverables.

From UX audits and MVP design to end-to-end product experiences, we bring a mix of creativity, strategic insight, and engineering awareness to every project.

Meet the Team

Locations (1)

1600 Utica Ave S, Suite 120 Minneapolis, MN, United States 55416

Contact The Norm

If you’re not seeing exactly what you need here, send this company a custom message. You can talk about your project needs, price, and timeline to get started on your project.

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M4rk.nl

(1)

Mark Huisman

Play Your Talent

(1)

Play Your Talent

Additional Connections

(1)

The Norm

We design digital products that can be implemented

1 Locations

Services

Focus

Industries

Clients

Pricing Snapshot

What Clients Have Said

Most Common Project Size

Select a service to see pricing information

Reviews

The Norm Review Insights

Overall Review Rating

Top Mentions

Review Highlights

World-Class Talent and Intelligence

Successful SaaS Platform Development

Effective Project Management

Impressive UX/UI Design Expertise

Challenges with Large Meeting Teams

Reviews mentioning:

The Norm Reviews

Vertical SaaS Platform Dev for SaaS Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

UX/UI Design for FinTech Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

UX/UI Design for Technology Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

UX/UI Design for HR Software Platform

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

About the Team

Our Story

Meet the Team

Katya SevrukManaging Director

Quick Facts

Tools and Technology

Location

Locations (1)

Contact

Connect with The Norm on Social

Connections

M4rk.nl

Play Your Talent

Additional Connections