The Norm

BACKGROUND

Please describe your company and position.

 I am the Head of Product & UX of a financial services company 

Describe what your company does in a single sentence.

Ours is a fintech platform that enables groups of people to invest together in private deals. The platform helps capital raisers form and manage investment groups, pool capital, and streamline the operational complexities of group investing—such as legal formation, capital contributions, governance, and ongoing administration. Our company makes investing in private equity more accessible, organized, and efficient for both capital raisers and investors.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Norm to accomplish?

• Accelerate the design and development of a new product
• Improve the investor experience
• Streamline complex workflows

SOLUTION

How did you find The Norm?

Referral

Why did you select The Norm over others?

• Pricing fit our budget
• Good value for cost

How many teammates from The Norm were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Norm was engaged to design core workflows and interfaces for a private investing platform. The scope included UX/UI design for contact management, offering management, and a dashboard to track investor participation. The work also included role-based solutions for multiple user types.

Key deliverables included a high-fidelity prototype, responsive designs, and development-ready design files prepared for implementation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Delivered a fully interactive MVP prototype that allowed internal stakeholders to review, test, and align on core platform workflows prior to development.
• Produced development-ready UX/UI designs, enabling engineering teams to move forward with clearer requirements and reduced implementation ambiguity.
• Simplified complex processes by designing structured workflows for investor management, offering management, and marketing communications.
• Introduced role-based dashboards, improving visibility into investor engagement and progression through the investment process.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, the team worked quickly and was very responsive.

What was your primary form of communication with The Norm?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team is highly collaborative, professional, and responsive.

Are there any areas for improvement or something The Norm could have done differently?

N/A

BACKGROUND

Introduce your business and what you do there.

I’m the director of the Drive Smarter Platform at Cedar Electronics. We’re a technology company that owns Escort Radar and Cobra Electronics. We create innovative solutions to enhance safety, awareness, and connectivity for people on the move.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Norm?

We needed help with application design, development, and DevOps.

SOLUTION

What was the scope of their involvement?

The Norm has helped us overhaul our app design, reflow our customer journey, and make significant UX improvements on the apps and supporting software. Any change we make to the UI/UX is accompanied by insights from The Norm. The team is embedded in our definition process up to the actual execution.The Norm has provided UI designs in Figma, prototypes, and wireframes.

What is the team composition?

We work with one teammate from The Norm.

How did you come to work with The Norm?

The Norm is part of the organization I currently use for application design, development, and DevOps.

How much have you invested with them?

We’ve spent less than $200,000.

What is the status of this engagement?

We started working with them in January 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The Norm has improved our app rating from 1.3 stars to 4.8 stars. Our revenue has grown from $0 to the low six figures, and our customer retention has increased from 2% to 13% after 60 days. The team has also created a monetization flow and a flawless UI/UX experience.

How did The Norm perform from a project management standpoint?

The Norm delivers on time and within budget. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

The Norm operates like they’re part of our internal team.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and founder of Play Your Talent, a gamified software platform that helps organizations identify and develop employee talents, boosting motivation, efficiency, cooperation, and job satisfaction through interactive talent management and community engagement.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Norm?

We needed help with a new and modern design for our platform.

SOLUTION

What was the scope of their involvement?

The Norm took us through the whole process, from understanding our company deeply to analyzing our customers. The team listened to our wishes and came up with an amazing design that captured our needs. The Norm delivered wireframes, models, and a prototype.

What is the team composition?

We worked with 2–5 teammates from The Norm.

How did you come to work with The Norm?

We met The Norm at a conference.

What is the status of this engagement?

We worked with The Norm from September–November 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The Norm delivered a prototype.

How did The Norm perform from a project management standpoint?

The Norm delivered on time. We communicated via virtual meetings.

What did you find most impressive about them?

The Norm had many employees in the meetings every time.

Are there any areas they could improve?

It was a bit difficult at times because there were so many people, and sometimes there was an awkward silence. Some of them were also quite hard to understand.