Name: The Norm
Address: 1600 Utica Ave S, Suite 120, Minneapolis, United States, MN, 55416, US
Telephone: +1 612-279-6262
Price range: $50 - $99
Rating: 5.0

We design digital products that can be implemented

The Norm is a digital experience (DX) agency within the global digital solutions engineering firm, Coherent Solutions. We are a team of 30+ dedicated DX professionals with a 10-year history of working side-by-side with thousands of engineers, business analysts, and product managers worldwide.

What We Do

Min project size
$10,000+
Hourly rate
$50 - $99 / hr
Employees
10 - 49
Locations
Minneapolis, MN
Year founded
Founded 2015
Languages
Timezones

Service Lines

Product Design: 50%
UX/UI Design: 50%

Select Focus Area

Product Design Focus

3D Modeling & Printing: 20%
3D Rendering: 20%
Computer Aided Design (CAD): 20%
Hardware Design & Development: 20%
Prototype Design: 20%

User Experience Focus

UX Strategy: 80%
Usability Testing: 10%
User Research: 10%

Industries

Arts, entertainment & music: 10%
Automotive: 10%
Business services: 10%
Construction: 10%
Financial services: 10%
Information technology: 10%
Manufacturing: 10%
Medical: 10%
Sports: 10%
Telecommunications: 10%

Clients

Midmarket ($10M - $1B): 50%
Enterprise (>$1B): 30%
Small Business (<$10M): 20%

UX/UI Design

Pricing Snapshot

Min. project size $10,000+

Avg. hourly rate $50 - $99 /hr

Rating for cost 4.7 /5

What Clients Have Said

The Norm is recognized for providing good value for cost, with clients highlighting their professional service and timely delivery. Specific project costs were not disclosed, but feedback indicates a positive return on investment and effective collaboration, especially with larger teams.

This summary is based on verified Clutch reviews.

Most Common Project Size

Confidential based on 5 reviews

< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

Learn more about SEO pricing

Select a service to see pricing information

Industrial Design Packages

starting at $10,000/total

The Norm Review Insights

Overall Review Rating

5.0

Quality 4.9
Schedule 5.0
Cost 4.7
Willing to Refer 5.0

Top Mentions

Review Highlights

Challenges with Meeting Dynamics

While The Norm's commitment was appreciated, some clients found meetings challenging due to the number of participants, leading to occasional awkward silences and difficulties in understanding some team members.
Impressive Talent and Intelligence

The Norm's team was consistently described as world-class in terms of talent and intelligence. Clients valued the quality and consistency of expertise provided by The Norm's employees.
Effective Communication Methods

The Norm utilized virtual meetings, emails, and messaging apps for communication. Clients found these methods effective for maintaining engagement and ensuring project alignment.
Client Satisfaction and Business Impact

Clients reported high satisfaction with The Norm's work, citing significant business impacts like industry disruption and growth. The Norm's deliverables often exceeded expectations and led to successful outcomes.
Timely Deliveries and Professionalism

The Norm consistently delivered projects on time across various engagements, demonstrating professionalism and attentiveness. Clients appreciated their ability to meet tight timelines without compromising quality.
Strong Project Management

The Norm was commended for their project management skills, effectively adjusting priorities and maintaining stability. Their ability to push project velocity while ensuring predictability was highlighted as a strength.

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The Norm Reviews

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Custom Software Development Product Design UX/UI Design
Amazon Application Development Framework Usability Testing User Research UX Strategy NextJS JavaScript React
Confidential
Jan. 2020 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"The consistency of talent and intelligence coming from this company is absolutely world-class."

Mar 17, 2026

Founder & Chief of Product & Marketing, ROOFLE

Matthew McDaniel

Home Services
Minneapolis, Minnesota
51-200 Employees
Online Review
Verified

The Norm has developed a vertical SaaS platform for a SaaS firm. They’ve designed the UI/UX and built features, such as lead management, proprietary quoting tools, e-signature proposals, and CRM integrations.

The Norm's work has led to massive growth for the client's business and has disrupted the entire industry. Their team has been great at adjusting priorities and pushing the limits of the client's velocity without jeopardizing stability. The client also praises the team's talent and intelligence.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Founder, Chief of Product and Marketing of ROOFLE

Describe what your company does in a single sentence.

ROOFLE removes the chaos of running a roofing business by making contractors fast from first contact to collection.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Norm to accomplish?

UXUI Application Design
Software Development

SOLUTION

How did you find The Norm?

Referral

Why did you select The Norm over others?

High ratings
Great culture fit
Good value for cost
Referred to me
Company values aligned

How many teammates from The Norm were assigned to this project?

20+

Describe the scope of work in detail. Please include a summary of key deliverables.

Designed, developed, tested and maintained a complex vertical SaaS platform for roofing contractors. The platform includes lead management, dynamic website widgets, proprietary quoting solutions, e-sign proposals, fintech, and a number of third party integrations for CRMs and other providers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our company has seen massive growth since launching our SaaS platform, and it has disrupted the entire industry, creating a brand new category in the space and resulting in an acquisition.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always pushing the limits of our velocity without jeopardizing stability and release predictability. The team has done incredibly well at adjusting priorities on an ongoing basis.

What was your primary form of communication with The Norm?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

The consistency of talent and intelligence coming from this company is absolutely world class.

Are there any areas for improvement or something The Norm could have done differently?

I don't say this lightly, we could not be happier!

RATINGS

5.0

UX/UI Design
Confidential
Jan. 2025 - Aug. 2026

5.0

Quality: 5.0

Schedule: 5.0

Cost: 4.0

Willing to Refer: 5.0

"They were very professional, and our business partner was very attentive."

Oct 19, 2026

UX Design Manager, Whirlpool Corporation

Douglas Nonato

Manufacturing
Benton Harbor, Michigan
10,001+ Employees
Online Review
Verified

Create a Core Design System Web Library featuring tokens, components, and content guidelines based on discovery mapping.

The Norm delivered on time and was very professional. The team was very attentive, and internal stakeholders were pleased with their work.

BACKGROUND

Introduce your business and what you do there.

UX design manager at Whirlpool Corporation.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Norm?

We needed help creating a full design system component library under a tight timeline.

SOLUTION

What was the scope of their involvement?

The Norm onboarded three designers to create a component library with all the states and tokens in a few months. The components were for e-commerce.

What is the team composition?

We worked with 2–5 teammates from The Norm.

How did you come to work with The Norm?

They were referred to me.

How much have you invested with them?

The amount is confidential.

What is the status of this engagement?

We worked together from January 2026–August 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The designs hasn’t been deployed yet.

How did The Norm perform from a project management standpoint?

They delivered on time. We mainly communicated through virtual meetings.

What did you find most impressive about them?

They were very professional, and our business partner was very attentive.

Are there any areas they could improve?

No, there weren’t any.

RATINGS

5.0

UX/UI Design
Confidential
July 2025 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"The team is highly collaborative, professional, and responsive."

Mar 11, 2026

Head of Product & UX, FinTech Platform

Anonymous

Financial services
Columbus, Ohio
1-10 Employees
Online Review

The Norm provides UX/UI design services for a fintech platform. The team has designed core workflows and interfaces, including contact management, offering management, and an investor participation dashboard.

The Norm has delivered a fully interactive MVP prototype, development-ready UX/UI designs, structured workflows, and role-based dashboards. The team has worked quickly, has been highly responsive, and has communicated effectively through virtual meetings and email updates.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Head of Product & UX of a financial services company

Describe what your company does in a single sentence.

Ours is a fintech platform that enables groups of people to invest together in private deals. The platform helps capital raisers form and manage investment groups, pool capital, and streamline the operational complexities of group investing—such as legal formation, capital contributions, governance, and ongoing administration. Our company makes investing in private equity more accessible, organized, and efficient for both capital raisers and investors.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Norm to accomplish?

Accelerate the design and development of a new product
Improve the investor experience
Streamline complex workflows

SOLUTION

How did you find The Norm?

Referral

Why did you select The Norm over others?

Pricing fit our budget
Good value for cost

How many teammates from The Norm were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Norm was engaged to design core workflows and interfaces for a private investing platform. The scope included UX/UI design for contact management, offering management, and a dashboard to track investor participation. The work also included role-based solutions for multiple user types.

Key deliverables included a high-fidelity prototype, responsive designs, and development-ready design files prepared for implementation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Delivered a fully interactive MVP prototype that allowed internal stakeholders to review, test, and align on core platform workflows prior to development.
Produced development-ready UX/UI designs, enabling engineering teams to move forward with clearer requirements and reduced implementation ambiguity.
Simplified complex processes by designing structured workflows for investor management, offering management, and marketing communications.
Introduced role-based dashboards, improving visibility into investor engagement and progression through the investment process.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, the team worked quickly and was very responsive.

What was your primary form of communication with The Norm?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

The team is highly collaborative, professional, and responsive.

Are there any areas for improvement or something The Norm could have done differently?

N/A

RATINGS

5.0

Product Design UX/UI Design
Prototype Design UX Strategy
Confidential
Jan. 2024 - Ongoing

5.0

Quality: 4.5

Schedule: 5.0

Cost: 4.5

Willing to Refer: 5.0

"The Norm operates like they're part of our internal team."

Feb 10, 2026

Director of Drive Smarter Platform, Cedar Electronics

Mark Huisman

Consumer products & services
Rolling Meadows, Illinois
201-500 Employees
Online Review

The Norm has revamped a technology firm's app design, reflowed their customer journey, and improved the UX on their apps and supporting software. They've created UI designs in Figma, prototypes, and wireframes.

The Norm has improved the client's app rating from 1.3 stars to 4.8 stars, grown their revenue from $0 to six figures, and increased their customer retention from 2% to 13% after 60 days. The team has built a monetization flow and a flawless UI/UX experience. They deliver on time and within budget.

BACKGROUND

Introduce your business and what you do there.

I’m the director of the Drive Smarter Platform at Cedar Electronics. We’re a technology company that owns Escort Radar and Cobra Electronics. We create innovative solutions to enhance safety, awareness, and connectivity for people on the move.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Norm?

We needed help with application design, development, and DevOps.

SOLUTION

What was the scope of their involvement?

The Norm has helped us overhaul our app design, reflow our customer journey, and make significant UX improvements on the apps and supporting software. Any change we make to the UI/UX is accompanied by insights from The Norm. The team is embedded in our definition process up to the actual execution.The Norm has provided UI designs in Figma, prototypes, and wireframes.

What is the team composition?

We work with one teammate from The Norm.

How did you come to work with The Norm?

The Norm is part of the organization I currently use for application design, development, and DevOps.

How much have you invested with them?

We’ve spent less than $200,000.

What is the status of this engagement?

We started working with them in January 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The Norm has improved our app rating from 1.3 stars to 4.8 stars. Our revenue has grown from $0 to the low six figures, and our customer retention has increased from 2% to 13% after 60 days. The team has also created a monetization flow and a flawless UI/UX experience.

How did The Norm perform from a project management standpoint?

The Norm delivers on time and within budget. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

The Norm operates like they’re part of our internal team.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.

RATINGS

5.0

Product Design UX/UI Design
Prototype Design User Research UX Strategy
Confidential
Sep. - Nov. 2025

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"The Norm delivered on time."

Nov 26, 2025

CEO & Founder, Play Your Talent

Iris Isabella Engelund

Other industries
Copenhagen, Denmark
1-10 Employees
Online Review
Verified

The Norm provided UX/UI design services for an HR software platform. The team created wireframes, models, and prototypes after analyzing the client's company and customers.

The Norm successfully delivered a prototype that aligned with the client's expectations. The team was punctual with their outputs and communicated effectively through virtual meetings. The client also appreciated The Norm's commitment, as many of their employees participated in every meeting.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and founder of Play Your Talent, a gamified software platform that helps organizations identify and develop employee talents, boosting motivation, efficiency, cooperation, and job satisfaction through interactive talent management and community engagement.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Norm?

We needed help with a new and modern design for our platform.

SOLUTION

What was the scope of their involvement?

The Norm took us through the whole process, from understanding our company deeply to analyzing our customers. The team listened to our wishes and came up with an amazing design that captured our needs. The Norm delivered wireframes, models, and a prototype.

What is the team composition?

We worked with 2–5 teammates from The Norm.

How did you come to work with The Norm?

We met The Norm at a conference.

What is the status of this engagement?

We worked with The Norm from September–November 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The Norm delivered a prototype.

How did The Norm perform from a project management standpoint?

The Norm delivered on time. We communicated via virtual meetings.

What did you find most impressive about them?

The Norm had many employees in the meetings every time.

Are there any areas they could improve?

It was a bit difficult at times because there were so many people, and sometimes there was an awkward silence. Some of them were also quite hard to understand.

RATINGS

5.0

Showing 1-5 of 5 Reviews

Product Design

We help companies make better product decisions before expensive development begins. Through product strategy, UX research, customer validation, and implementation-ready design, we reduce uncertainty, align stakeholders, and accelerate the journey from idea to launch. Our approach combines human expertise with AI to deliver thoughtful outcomes.

Small

Startups, existing businesses to validate ideas,

$10,000 /total

Number of revisions: 2
2 week delivery

Medium

Scale-ups to launch or validate a product.

$40,000 /total

Number of revisions: 4
4 week delivery

Large

Enterprises., ongoing design work.

$80,000 /total

Number of revisions: 8
8 week delivery

Features	Small $10,000 /total	Medium $40,000 /total	Large $80,000 /total
Number of revisions	2	4	8

Small $10,000 /total
Number of revisions	2

Medium $40,000 /total
Number of revisions	4

Large $80,000 /total
Number of revisions	8

Our Story

We’re a team of senior product and UX designers, strategists, and researchers united by a shared principle — design should be usable, buildable, and effective.

Our designers collaborated with cross-functional teams alongside engineers and product managers, enabling us to own outcomes, not just deliverables.

From UX audits and MVP design to end-to-end product experiences, we bring a mix of creativity, strategic insight, and engineering awareness to every project.

Meet the Team

Locations (1)

1600 Utica Ave S, Suite 120 Minneapolis, MN, United States 55416

16 - 20

Contact The Norm

If you’re not seeing exactly what you need here, send this company a custom message. You can talk about your project needs, price, and timeline to get started on your project.

Get connected to see updates from The Norm like new case studies, latest reviews, their latest masterpieces in their portfolio, delivered straight to you.

M4rk.nl

(1)

Mark Huisman

Play Your Talent

(1)

Play Your Talent

Whirlpool

(1)

Douglas Nonato

Additional Connections

(1)

The Norm

We design digital products that can be implemented

1 Language that we service

1 Timezone that we service

1 Locations

Services

Focus

Industries

Clients

Pricing Snapshot

What Clients Have Said

Most Common Project Size

Select a service to see pricing information

Reviews

The Norm Review Insights

Overall Review Rating

Top Mentions

Review Highlights

Challenges with Meeting Dynamics

Impressive Talent and Intelligence

Effective Communication Methods

Client Satisfaction and Business Impact

Timely Deliveries and Professionalism

Strong Project Management

Reviews mentioning:

The Norm Reviews

Vertical SaaS Platform Dev for SaaS Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

UX/UI Design for Manufacturing

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

UX/UI Design for FinTech Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

UX/UI Design for Technology Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

UX/UI Design for HR Software Platform

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Portfolio & Awards

Packages

Product Design

Small

Medium

Large

About the Team

Our Story

Meet the Team

Katya SevrukManaging Director

Quick Facts

Tools and Technology

Location

Locations (1)

Contact

Connect with The Norm on Social

Connections

M4rk.nl

Play Your Talent

Whirlpool

Additional Connections