We design digital products that can be implemented
The Norm is a digital experience (DX) agency within the global digital solutions engineering firm, Coherent Solutions. We are a team of 30+ dedicated DX professionals with a 10-year history of working side-by-side with thousands of engineers, business analysts, and product managers worldwide.
What We Do
• Ideation: Brainstorming and initial product concept creation.
• MVP Design: Designing core user scenarios to test assumptions.
• Product Design: Full-cycle UX design for new digital products.
• UX Assessment: Comprehensive assessment of existing solutions.
• UX Redesign Strategy: UX strategies to drive product growth and adoption.
• Design Flex: Custom design support shaped around unique client needs.
Why Choose The Norm?
We deliver designs that are buildable, not just pretty
We adopt a product mindset — design is part of the product, not an afterthought
We take ownership of outcomes
Backed by engineering power via Coherent Solutions
Our design system is used globally (5,000+ designers) and nominated for UX awards
We’ve served verticals such as AI, healthcare, fitness, telecom, financial services, and many more
Proven Results
Reduced QA time by 50% for SpoknAI
Elevated app engagement for Planet Fitness
Enabled the world’s fastest roof design tools for Roofle
Created an omnichannel fitness experience for JRNY
Ready for a design that delivers business value? Let's create@thenorm.design
The Norm provided UX/UI design services for an HR software platform. The team created wireframes, models, and prototypes after analyzing the client's company and customers.
The Norm successfully delivered a prototype that aligned with the client's expectations. The team was punctual with their outputs and communicated effectively through virtual meetings. The client also appreciated The Norm's commitment, as many of their employees participated in every meeting.
BACKGROUND
Introduce your business and what you do there.
I’m the CEO and founder of Play Your Talent, a gamified software platform that helps organizations identify and develop employee talents, boosting motivation, efficiency, cooperation, and job satisfaction through interactive talent management and community engagement.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with The Norm?
We needed help with a new and modern design for our platform.
SOLUTION
What was the scope of their involvement?
The Norm took us through the whole process, from understanding our company deeply to analyzing our customers. The team listened to our wishes and came up with an amazing design that captured our needs. The Norm delivered wireframes, models, and a prototype.
What is the team composition?
We worked with 2–5 teammates from The Norm.
How did you come to work with The Norm?
We met The Norm at a conference.
What is the status of this engagement?
We worked with The Norm from September–November 2025.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
The Norm delivered a prototype.
How did The Norm perform from a project management standpoint?
The Norm delivered on time. We communicated via virtual meetings.
What did you find most impressive about them?
The Norm had many employees in the meetings every time.
Are there any areas they could improve?
It was a bit difficult at times because there were so many people, and sometimes there was an awkward silence. Some of them were also quite hard to understand.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
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1 Reviews
Our Story
We’re a team of senior product and UX designers, strategists, and researchers united by a shared principle — design should be usable, buildable, and effective.
Our designers collaborated with cross-functional teams alongside engineers and product managers, enabling us to own outcomes, not just deliverables.
From UX audits and MVP design to end-to-end product experiences, we bring a mix of creativity, strategic insight, and engineering awareness to every project.
Meet the Team
Katya SevrukManaging Director
Locations (1)
1600 Utica Ave S, Suite 120Minneapolis, MN,
United States55416
Contact The Norm
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