NOLA Marketing

BACKGROUND

I am the VP of Sales/Marketing of Single Point of Contact

We provide IT services for the biotech industry. 

OPPORTUNITY / CHALLENGE

• We wanted to show up as a top choice when AI was asked about our services.

SOLUTION

Referral

Pricing fit our budget

2-5 Employees

NOLA set up monitoring of our appearance in AI engines to establish a baseline of where we were. Next, they sat down with us to discuss the buyer journey our customers take. From that, NOLA developed a content plan and wrote dozens of articles we published on our site. NOLA also provided guidance to our web developer on changes we needed to make to how content was laid out on our site to be optimized for ChatGPT, Google, Microsoft Copilot and other engines.

RESULTS & FEEDBACK

The results were pretty amazing. In ninety days, mentions of SPOC grew 433%. Citations grew even faster, at 433%, and we moved from third to first among our competitors. Most importantly, we started to see an increase in inbound calls - about 30%.

The team exceeded expectations. All milestones were met on time and they had excellent communication when it came to progress, direction to take, etc. 

Virtual Meeting

The results were pretty amazing. In ninety days, mentions of SPOC grew 433%. Citations grew even faster, at 433%, and we moved from third to first among our competitors. Most importantly, we started to see an increase in inbound calls - about 30%.

They went above and beyond the call. We were impressed with their services and we continue to refer them to our clients. 

BACKGROUND

Please describe your company and position.

I am the Former CMO of Synack

Describe what your company does in a single sentence.

Synack is a cybersecurity company that provides crowdsourced and AI pentesting.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NOLA Marketing to accomplish?

• Rank in AI search results
• Make sure AI answer engines had accurate information about Synack
• Provide thought leadership on the use of AI agents for pentesting

SOLUTION

How did you find NOLA Marketing?

Referral

Why did you select NOLA Marketing over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from NOLA Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired NOLA Marketing to assess and improve our performance in AI search engines (ChatGPT, Google AIO, Claude, Microsoft Copilot). NOLA first baselined our performance and made recommendations on content gaps and how we formatted and presented our content. They then wrote over forty targeted articles designed to fill gaps and improve our performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Synack improved to #2 overall in visibility. Our citations grew overl 60%. Organic traffic increased 10%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very well organized and kept our team on track.

What was your primary form of communication with NOLA Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

NOLA Marketing offered an amazing combination of subject matter expertise in cybersecurity and knowledge of AI search.

Are there any areas for improvement or something NOLA Marketing could have done differently?

Not really. Got the job done fast.