NextGrowth

BACKGROUND

Introduce your business and what you do there.

I'm the VP of marketing and communications for a blockchain venture investment company. We back early-stage startups and run blockchain infrastructure.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NextGrowth to accomplish for your blockchain venture investment firm?

We need hands-on support for early-stage crypto startups. Often, those founding teams are very technical and geniuses in their field but don't have experience with branding and narrative. They also often don't have a dedicated marketing professional in their team. 

SOLUTION

What was the scope of their involvement?

We didn't have a project. We just tested NextGrowth to see if they understood crypto needs, audiences, and challenges of crypto projects. They provided useful guidelines to set up a brand system and narrative. When we see the need, we refer NextGrowth now to portfolio companies to kickstart their brand strategy.

The team helped review and refine the client’s brand strategy, while also developing practical guidelines for establishing a cohesive brand system and narrative framework. The engagement was designed as a pilot project to evaluate NextGrowth’s capabilities and assess their ability to build compelling brands for early-stage portfolio companies.

What is the team composition?

We worked with 2–5 teammates from NextGrowth.

How did you come to work with NextGrowth?

Someone referred NextGrowth to me.

How much have you invested with them?

confidential

What is the status of this engagement?

We worked together from May to June 2026

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

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How did NextGrowth perform from a project management standpoint?

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What did you find most impressive about them?

NextGrowth's crypto knowledge and hands-on approach were impressive. They used templates but still provided individualistic recommendations.

Are there any areas they could improve?

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