Contact NextEdge Studio
Get a real-time quoteAI video production. Brand films, no shoot days.
NextEdge Studio is an AI video production studio based in Mumbai, founded in 2026. We work with brands in India, the UK, Australia and the Gulf.
What we make: brand and campaign films, commercials, product and catalogue video at scale, digital clones of founders and spokespeople, creator-style content for social and performance ads, and animated brand characters.
How we are different: everything is produced with AI. There are no models to book, no locations to hire, no crew to schedule and no reshoot when something changes. A brief becomes a storyboard, the storyboard is approved, and the film is delivered in days. Because the cost no longer scales with the number of looks, locations or variants, brands use us to make work they could not justify with a conventional shoot: a campaign look every season, video for every product rather than only the hero styles, a founder on camera every week without clearing a day.
Recent work: more than 1,400 on-model apparel videos for Rubick, made from flat product photographs and delivered in quality-checked batches. A 33-second luxury bag campaign film for Menaki with no model and no location, where the real product stays identical in every frame. A digital clone of The Crewman's founder (UK), built once from her photographs, who now fronts a recurring series without being filmed. FOMI, a brand mascot for FOMI Snax, built as a full character identity so he holds up in any campaign.
The studio is led by Abhishek Pandey, who spent over 13 years in media before founding it.
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Min project size
$1,000+
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Hourly rate
< $25 / hr
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Employees
2 - 9
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Locations
Mumbai, India
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Year founded
Founded 2026
1 Locations
- Mumbai , India
Service Lines
- Video Production
- 70%
- Advertising
- 15%
- Branding
- 15%
Select Focus Area
- Branding Focus
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- Product branding
- 50%
- Brand messaging
- 30%
- Advertising Focus
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- Other advertising
- 40%
- Animation Focus
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- 3D Animation
- 70%
- Other Animation
- 30%
- Production Services
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- Directing
- 25%
- Storyboarding
- 20%
- Visual Effects
- 20%
- Scriptwriting
- 15%
- Video Type
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Industries
- eCommerce
- 30%
- Retail
- 25%
- Consumer products & services
- 20%
- Food & Beverage
- 15%
- Hospitality & leisure
- 10%
Clients
- Small Business (<$10M)
- 50%
- Midmarket ($10M - $1B)
- 40%
- Enterprise (>$1B)
- 10%
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Our Story
NextEdge Studio was founded in 2026 by Abhishek Pandey, after more than 13 years in media, on one belief: a brand's ambition for video should not be capped by what a shoot costs. We produce films entirely with AI, with no models, locations or shoot days, so a brand can make a campaign every season, video for every product, and put its founder on camera every week. Based in Mumbai, we work with brands in India, the UK, Australia and the Gulf.
What Sets Us Apart
No shoot days
Every film is produced with AI. There are no models to book, no locations to hire and no crew to schedule. A brief becomes a storyboard, the storyboard is approved, and the film is delivered in days. When something changes, we change the film. Nobody reshoots.Your real product, identical in every frame
AI video often drifts: a logo warps, a colour shifts. We hold the client's actual product constant across every shot. In the Menaki campaign film, the bag's hardware, stitching and exact colour stay the same from the first frame to the last.Built for volume
Our cost does not scale with the number of looks, locations or variants. For Rubick we turned flat product photographs into more than 1,400 on-model apparel videos, delivered in quality-checked batches of about 500 and tracked per SKU.Locations (1)
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