Next Right

BACKGROUND

Please describe your company and your position there.

I am the principal and owner of a small boutique media buying agency that specializes in placing TV advertising for large national clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Next Right?

Meridia Media hired Next Right to implement a complete brand refresh. That included a logo redesign, updated website, and collateral sales materials (sell sheets and business cards, presentation and email templates). Next Right even reimagined our social media presence. They also researched and implemented a new, streamlined CRM platform, and email campaign management system for us. At one point through the project, Next Right used their technical expertise to design a software program to eliminate repetitive media-planning tasks.

What were your goals for this project?

Our goal was to refresh our brand, position ourselves in the market, and drive business development.

SOLUTION

How did you select this vendor?

We were familiar with this local company's work and liked it very much. We started them with a small project, and liked the results so we continued working with them to address all our needs.

Describe the scope of their work in detail.

First, we worked with Next Right to develop a brand style guide. This helped us get on the same page. From that document, Next Right helped us with the following: - Logo development - Typography development and color selection - Design of all sales materials (biz cards, sales one-sheet, presentations, email blast templates) - Website design - Iconography - Social media presence - Photography - IT & technology platform implementation

What was the team composition?

Next Right is a team of tech-savvy, punctual, trustworthy, and responsible strategists & designers. When looking for a group to hire we wanted a team that was young, vibrant, creative and responsive. That's what we got!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As a result of Next Right's help, Meridia Media has come into a strong outfacing presence in our category. We have even secured several large clients since our brand's refresh.

How effective was the workflow between your team and theirs?

I think this is one of Next Right's greatest strengths! They are very good project managers, and kept our simultaneous projects moving, even though we are always very busy. They created a real timeline and kept us on task with realistic deadlines. They worked independently and contacted us when they needed our input to move things along.

What did you find most impressive about this company?

There were several stand-out qualities about this company compared to other companies we've worked with: - Responsiveness & communicativeness (24 hr email turnaround) - Solution-based attitude, ("Let's work until you love it.") - Creative-first attitude (prioritizing the work) - Design taste and overall aesthetic - Technical knowledge

Are there any areas for improvement?

Next Right is a young company—there is always room for improvement. It seems like they know this, though, and approach what they do with an attitude of continually bettering the client experience. Our main contact, Jack, was calm, collected, and fun to work with. Towards the end of our project, we filled out a feedback survey for them asking for our input which was almost entirely positive. We will definitely use them for future projects.

BACKGROUND

Please describe your company and your position there.

I own an entertainment company in Los Angeles that manages and develops cover bands and tribute bands for private events and corporate functions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Next Right?

I hired Next Right to revamp my social media, redesign my website, develop marketing materials, and produce professional photos for my company.

What were your goals for this project?

I wanted to modernize and reimagine my company's branding presence.

SOLUTION

How did you select this vendor?

I considered a number of branding services for my company, but Next Right seemed to be the most relevant, forward-thinking, and original company of those I considered.

Describe the scope of their work in detail.

Next Right put together a unique, colorful, and engaging social media "look" and campaign for us, in addition to redesigning our website to be sleeker and more navigable. Next Right also designed one-sheets and other marketing materials in a more professional and modern style. In addition to this, Next Right organized and produced a professional photo shoot for my company's employees and performers, and delivered an unparalleled product!

What was the team composition?

I worked directly with Next Right's founder, Jack Zellweger.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I expected a great rebrand for my company, and the results vastly exceeded my expectations. What I had imagined for my company's new look didn't even come close to the professionalism that Next Right delivered.

How effective was the workflow between your team and theirs?

I couldn't have asked for a better workflow with Next Right. Jack and his team at Next Right asked questions about my company and my brand that I hadn't even considered, and by the end of the process, I felt as though I understood my company better than I did before.

What did you find most impressive about this company?

Next Right's passion for their work really shows in the work they deliver. I was most impressed with that.

Are there any areas for improvement?

No areas of improvement to remark on!