newton33

Company description

Based in Geneva, Switzerland, newton33 is a market research and consulting firm that helps organizations better understand markets, improve experiences, and test new ideas before making strategic decisions. The company brings many years of experience from senior roles in large international organizations and combines this expertise with innovative partnerships with startups and specialized technology providers to address evolving client needs.

newton33 structures its services around three main pillars:

1. Market Understanding
Helping organizations understand their markets and audiences through segmentation, needs analysis, market sizing, and trend tracking. The goal is to provide clear evidence on how markets evolve and where opportunities lie.

2. Experience Improvement
Analyzing and improving customer, user, employee, and brand experiences. This includes journey mapping, feedback programs, usability testing, engagement studies, and brand perception research to identify what works and what should be improved.

3. Innovation Support
Supporting innovation by helping teams generate, refine, and validate new ideas. Through concept testing, co-creation workshops, and product or service evaluation, newton33 helps clients reduce risk and develop solutions that match real user needs.

Across these three areas, newton33 combines qualitative and quantitative research, advanced analytics, and modern research tools.

By blending experience from large organizations with agile partnerships from the startup ecosystem, newton33 delivers practical insights that help clients make better decisions.