Newland

BACKGROUND

Please describe your company and position.

I am the Owner of an other industries company

Describe what your company does in a single sentence.

Investment company focused on real estate, tech and CPG.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Newland to accomplish?

• Develop and execute a PR strategy and launch

SOLUTION

How did you find Newland?

Referral

Why did you select Newland over others?

• Referred to me
• Company values aligned

How many teammates from Newland were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Build out and execute a PR strategy for one of our emerging brands. Deliverables included a comprehensive strategy deck, media pitches, article drafting, and securing high profile media opportunities.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Newland secured incredible media placements that we did not think were possible for our brand. We were consistently impressed with their practical approach to media. They were focused on some target media outlets we really wanted, but also helped steer us away from certain vanity pieces towards more effective placements such as with key TikTok personalities and in popular newsletters that we would have never considered or had access to.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was responsive and delivered on time.

What was your primary form of communication with Newland?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were mostly impressed with Newland's digitally native approach to marketing. Having worked with huge PR companies in the past that use a very tried and true pitching system, their out-of-the-box approach helped us reach a younger demo we were looking for vs just trying to get as many vanity placements as possible. They felt like real strategic partners vs just our "PR firm."

Are there any areas for improvement or something Newland could have done differently?

No