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Neato is a 2P eCommerce accelerator. The company buys inventory from established consumer brands at wholesale and operates as their exclusive online retailer across Amazon, TikTok Shop, Walmart, and direct-to-consumer channels, fulfilling from a single inventory pool via Amazon MCF. The model differs structurally from agencies, which take a
retainer regardless of outcome, and from aggregators, which acquire brands outright: Neato earns when its brand partners sell, and absorbs the inventory risk when they don't.
The company targets established consumer brands typically doing $5M or more in annual revenue that want online growth without building in-house Amazon, TikTok Shop, or marketplace teams. While most operators in the category run Amazon-only programs, Neato runs the same 2P model across every major online channel from a single team and inventory pool. The result for brand partners is one operator, one P&L, and one inventory plan instead of five separate vendor relationships.
Neato's portfolio includes brand partners such as illy, Earth Animal, Wiley Wallaby, Rocketbook, and Dot's Pretzels. The company is led by founder and CEO Anthony Connelly and President Spencer Jacobs, who co-architected Neato's go-to-market strategy and operating model. Neato is headquartered in Las Vegas, Nevada.
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Min project size
$250,000+
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Hourly rate
Undisclosed
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Employees
50 - 249
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Locations
Las Vegas, NV
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Year founded
Founded 2020
1 Locations
- Las Vegas , NV
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Our Story
Neato is a 2P eCommerce accelerator.
We buy inventory from established brands at wholesale and operate as their exclusive online retailer across Amazon, TikTok Shop, DTC, and Walmart, all from one inventory pool.
Our capital is committed alongside theirs, so we win when they win. We work with brands doing $5M to $25M, including illy, Earth Animal, Dot's Pretzels, and Wiley Wallaby among many others. We help CPG brands achieve certainty, simplicity, and brand elevation.
Meet the Team
Arun SrinivasanVP of Marketing
What Sets Us Apart
Simplicity at Scale
One operator across Amazon, TikTok Shop, Walmart, and DTC. One team, one inventory pool, one P&L. No coordinating five vendors.Certainty Built In
We buy your inventory up front. Cash to you on the PO. Skin in the game on every operating decision — agencies and aggregators can’t say that.Brand Elevation
You stay in control. Our in-house creative studio elevates the surface — listings, A+ pages, Storefront, TikTok content, ads.Locations (1)
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