What's In A Name? Opportunity.

Customers find most names to be mundane. Do you desire something better? A name that engages, drives interest, and propels your growth? This is what we do ... for some of the largest global brands & exciting new start-ups.

We create brand names that disrupt the status quo like Angry Orchard for Boston Beer, or more descriptive names that clearly convey a key benefit like Double Churned for Breyers ice cream.

Min project size
$10,000+
Hourly rate
Undisclosed
Employees
2 - 9
Locations
Austin, TX
Year founded
Founded 1985

Service Lines

Branding: 60%
Market Research: 25%
Marketing Strategy: 15%

Select Focus Area

Branding Focus

Naming: 100%

Industries

Consumer products & services: 30%
Manufacturing: 25%
Financial services: 20%
Medical: 15%
Automotive: 10%

Clients

Midmarket ($10M - $1B): 50%
Enterprise (>$1B): 30%
Small Business (<$10M): 20%

Branding

Pricing Snapshot

Min. project size $10,000+

Avg. hourly rate Undisclosed

Rating for cost 4.5 /5

What Clients Have Said

NameStormers offers competitive pricing, typically ranging from $15,000 to $30,000 per project, providing good value for their services. Clients appreciate their responsiveness, thoroughness, and commitment to iterative processes, often resulting in multiple name suggestions and legal vetting at no additional cost.

This summary is based on verified Clutch reviews.

Most Common Project Size

$10,000 - $49,999 based on 67 reviews

< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

Learn more about SEO pricing

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Brand Packages

starting at $15,000/total

NameStormers Review Insights

Overall Review Rating

4.9

Quality 4.8
Schedule 5.0
Cost 4.5
Willing to Refer 4.9

Top Mentions

Review Highlights

Positive Internal and External Reception

The names developed by NameStormers often received positive feedback from both internal stakeholders and external audiences, contributing to successful brand launches and increased market presence.
Comprehensive Research and Analysis

Clients valued NameStormers' thorough research and analysis, including preliminary trademark checks and consumer testing. This comprehensive approach helped clients make informed decisions about naming choices.
Innovative and Creative Naming Solutions

Many clients were impressed by NameStormers' creativity and ability to generate unique and innovative names that aligned with brand identities. Their creative process was often described as engaging and effective.
Commitment to Client Satisfaction

The team at NameStormers is committed to client satisfaction, offering unlimited rounds of names until the client is pleased. Their willingness to go above and beyond to meet client needs was frequently highlighted.
Occasional Initial Misalignment

Some clients experienced initial misalignment in understanding brand tone or expectations. However, NameStormers quickly adjusted their approach after feedback, demonstrating flexibility and responsiveness.
Responsive and Timely Deliveries

Multiple clients praised NameStormers for their prompt communication and timely delivery of services. They consistently met deadlines and were often ahead of schedule, ensuring a smooth workflow for clients juggling multiple projects.

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NameStormers Reviews

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Advertising
$10,000 to $49,999
Mar. - June 2021

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Their level of organization and willingness to help in any situation was commendable."

Jun 8, 2021

Guest Insights Analyst, Casey's General Store

Kylie Kieffer

Retail
Iowa, United States
10,001+ Employees
Online Review
Verified

NameStormers was hired by a convenience stores chain to help with their advertising efforts. The team worked on four different projects as well as retail naming.

NameStormers' outputs and solutions were delivered successfully to the client, with one project gaining praise from the executive team. The team's communication was consistent which allowed for a smooth process and progress. They utilized email and virtual meetings throughout the collaboration.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the guest insights analyst at a chain of convenience stores that competes with c-stores as well as QSRs with a strong food program.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NameStormers?

We wanted NameStormers to help us with four different projects in the food space as well as retail naming.

SOLUTION

How did you select this vendor?

NameStormers was recommended based on past experience from an internal team member.

Describe the scope of their work in detail.

After providing creative briefs, we had kickoff meetings for each project and then went through 2 to 3 rounds of naming before sending a final list of names into testing.

What was the team composition?

We worked closely with the director and managing director. Our internal teams included input from marketing, advertising, food service, R&D and guest insights.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Three of the four projects are with our internal legal team but one project was finalized and received praise from executive leadership teams.

How effective was the workflow between your team and theirs?

The email and virtual meeting communication was thorough and consistent to allow the projects to progress smoothly.

What did you find most impressive about this company?

Their level of organization and willingness to help in any situation was commendable.

Is there any area for improvement or anything that could have been done differently?

Nothing that comes up

RATINGS

5.0

Branding
$10,000 to $49,999
January 2021

5.0

Quality: 5.0

Schedule: 5.0

Cost: 3.0

Willing to Refer: 5.0

"The creativeness of coming up with these names is impressive."

Feb 3, 2021

Owner, Sushi Grill

Joanne Pomares

Other industries
Vallejo, California
1-10 Employees
Online Review
Verified

A Japanese restaurant partnered with NameStormers to help come up with a name for the business that they can trademark and franchise.

The company's internal team is quite pleased with the services that the NameStormers team provided for them during the project. The company highly values the team's input and is impressed by their creativity in coming up with names.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

My company is Sushi Grill. We are a quick service Japanese restaurant located in the Bay Area of California. My position there is the Owner.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NameStormers?

Name Branding

What were your goals for this project?

Find a name that we are able to trademark and franchise.

SOLUTION

How did you select NameStormers?

Referral.

Describe the scope of their work in detail.

They put together a list of names on a weekly basis and refined the list of names as my needs/wants were communicated.

What was the team composition?

Mainly 2.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I was highly pleased with the services. The team was really helpful and their input was highly valued.

How effective was the workflow between your team and theirs?

Great. 10+++.

What did you find most impressive about this company?

The creativeness of coming up with these names is impressive.

Are there any areas for improvement?

None. Everything was great!

RATINGS

5.0

"Highly pleased."

Branding
$10,000 to $49,999
Aug. - Oct. 2020

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They have a commitment to doing a great job and came up with a wide variety of creative solutions."

Nov 4, 2020

CMO, Wealth Management Fintech Startup

Anonymous

Financial services
Boston, Massachusetts
11-50 Employees
Online Review
Verified

In need of a new, compelling brand identity, a wealth management fintech startup approached NameStormers to conceptualize a name that speaks sophistication, modernity, and confidence.

NameStormers was able to craft a number of striking and appealing names, granting the client various options until they narrowed down to a name they preferred. The team kept the client on track through timely meetings and updates. They showed commitment and exceeded all expectations.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the Chief Marketing Officer of an early stage fintech startup that provides wealth management services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NameStormers?

We needed a new name for our company/product prior to launch.

What were your goals for this project?

Find a new brand name that was trustworthy, sophisticated, modern, and conveyed confidence.

SOLUTION

How did you select NameStormers?

We spoke with about 5 other naming agencies and chose Namestormers based on a combination of their experience, their past work, and price.

Describe the scope of their work in detail.

The project was about 6 weeks. We did one discovery call and completed a creative brief. Then we engaged in three rounds of names, with feedback provided after each round. In addition, we had check ins along the way as we narrowed down our list of possible names.

What was the team composition?

We worked with their Managing Director and Director of Client Services.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had a number of names on short list of possibilities and were able to narrow our choice down to one name that tested very well.

How effective was the workflow between your team and theirs?

We had a very easy working relationship. Sarah kept us on track and scheduled meetings in a timely manner.

What did you find most impressive about this company?

They have a commitment to doing a great job and came up with a wide variety of creative solutions.

Are there any areas for improvement?

We were very happy with the way the project went overall.

RATINGS

5.0

Branding
$10,000 to $49,999
May - Jan. 2019

5.0

Quality: 4.0

Schedule: 5.0

Cost: 4.5

Willing to Refer: 5.0

"They met our timeline and gave us plenty of names to choose from."

Jul 16, 2019

Brand Director, Hostess Brands

Becky Logan

Other industries
Kansas City, Missouri
501-1,000 Employees
Online Review
Verified

NameStormers created a name for a new product. The team brainstormed and vetted a variety of potential options as part of the naming process.

NameStormers adhered to the constraints of the project. Their excellent communication, thorough research, and timely delivery made them a valuable partner.

Showing 81-84 of 84 Reviews

Naming Services

Namestormers specializes in building powerful, ownable names. Our packages range from streamlined Essential Naming sprints to full-scale Naming Architecture programs, with optional testing to ensure your top choices resonate in the real world.

Small

Best for companies needing quick impact

$15,000 /total

Review of client background & materials
Creative brief outlining naming directions
Initial Naming Presentation
U.S. Preliminary trademark and availability screening
Taglines and Rationale
2 week delivery

Medium

Great for growth brands scaling strategy

$25,000 /total

Review of client background & materials
Competitive and audience landscape analysis
1:1 Interviews with key stakeholders
Creative brief outlining naming directions
Initial Naming Presentation
4 week delivery

Large

Great for insights and innovation teams

$35,000 /total

Review of client background & materials
Competitive and audience landscape analysis
Group Interview with key stakeholders
1:1 Interviews with key stakeholders
Creative brief outlining naming directions
6 week delivery

Features	Small $15,000 /total	Medium $25,000 /total
Review of client background & materials
Competitive and audience landscape analysis	–
Group Interview with key stakeholders	–	–
1:1 Interviews with key stakeholders	–
Creative brief outlining naming directions
Initial Naming Presentation
U.S. Preliminary trademark and availability screening
Taglines and Rationale
Anonymous in-session polling + recap feedback
Refined Name Presentation
Guidance on testing methods (System 1 & 2 insights)	–
One-off testing of shortlisted names with U.S.-based respondents	–	–
Detailed analysis with actionable recommendations	–	–
Compilation of deliverables into a Project eBook	–

Small $15,000 /total
Review of client background & materials
Competitive and audience landscape analysis	–
Group Interview with key stakeholders	–
1:1 Interviews with key stakeholders	–
Creative brief outlining naming directions
Initial Naming Presentation
U.S. Preliminary trademark and availability screening
Taglines and Rationale
Anonymous in-session polling + recap feedback
Refined Name Presentation
Guidance on testing methods (System 1 & 2 insights)	–
One-off testing of shortlisted names with U.S.-based respondents	–
Detailed analysis with actionable recommendations	–
Compilation of deliverables into a Project eBook	–

Medium $25,000 /total
Review of client background & materials
Competitive and audience landscape analysis
Group Interview with key stakeholders	–
1:1 Interviews with key stakeholders
Creative brief outlining naming directions
Initial Naming Presentation
U.S. Preliminary trademark and availability screening
Taglines and Rationale
Anonymous in-session polling + recap feedback
Refined Name Presentation
Guidance on testing methods (System 1 & 2 insights)
One-off testing of shortlisted names with U.S.-based respondents	–
Detailed analysis with actionable recommendations	–
Compilation of deliverables into a Project eBook

Large $35,000 /total
Review of client background & materials
Competitive and audience landscape analysis
Group Interview with key stakeholders
1:1 Interviews with key stakeholders
Creative brief outlining naming directions
Initial Naming Presentation
U.S. Preliminary trademark and availability screening
Taglines and Rationale
Anonymous in-session polling + recap feedback
Refined Name Presentation
Guidance on testing methods (System 1 & 2 insights)
One-off testing of shortlisted names with U.S.-based respondents
Detailed analysis with actionable recommendations
Compilation of deliverables into a Project eBook

Locations (1)

2201 Windsor Road East Austin, TX, United States 78703

2 - 5

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NameStormers

What's In A Name? Opportunity.

1 Locations

Services

Focus

Industries

Clients

Pricing Snapshot

What Clients Have Said

Most Common Project Size

Select a service to see pricing information

Highly Rated Similar Providers

Reviews

NameStormers Review Insights

Overall Review Rating

Top Mentions

Review Highlights

Positive Internal and External Reception

Comprehensive Research and Analysis

Innovative and Creative Naming Solutions

Commitment to Client Satisfaction

Occasional Initial Misalignment

Responsive and Timely Deliveries

Reviews mentioning:

NameStormers Reviews

Advertising Services for Convenience Stores Chain

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Naming Services for Japanese Restaurant

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Brand Name Development for Wealth Management Fintech Startup

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Product Naming for Snack Food Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Portfolio & Awards

Packages

Naming Services

Small

Medium

Large

Location

Locations (1)

Contact

Connections