mrge Marketing

BACKGROUND

Introduce your business and what you do there.

I’m the SVP of operations and business development for ESGTree, a global technology platform helping financial institutions and corporations on sustainability data management. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with mrge Marketing?

We were expanding into a new market and looking for really targeted input on our marketing for large financial institutions and corporations. The ideal person we were looking to work with needed to have expertise with SaaS, financial institutions, and opening up new markets.

SOLUTION

What was the scope of their involvement?

We’ve gotten help from mrge Marketing in getting an external eye on our positioning for the new market and creating targeted communications across all channels, including email, LinkedIn, and virtual events. They’ve also created a follow-up strategy after the campaign finishes. Their deliverables include email templates, social media posts, and design suggestions. They’ve also helped set up our LinkedIn ads and provided insights on how our campaigns did on social media, email, and virtual events.

What is the team composition?

We work with Melissa from mrge Marketing.

How did you come to work with mrge Marketing?

They were referred to me through an incubator panel, and their company values aligned with ours.

What is the status of this engagement?

We started working with them in May 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

mrge Marketing has helped us set up the systems for marketing strategy for a new country. We’ve seen positive results in our webinar attendees and leads from other channels, including emails and LinkedIn.

How did mrge Marketing perform from a project management standpoint?

They’ve been phenomenal and always very proactive in communicating. It feels like they’re a part of our team. We communicate via email and messaging apps.

What did you find most impressive about them?

We’re impressed with their willingness to pivot so our organization can achieve its objectives.

Are there any areas they could improve?

There’s nothing they need to improve.