Ímpetu Consulting

Ímpetu Consulting provides fractional marketing management for small businesses and nonprofits: hands-on marketing management that adapts to your business, with leadership, execution and training.

Most of our clients have reached the same point. Marketing matters, but it happens in the gaps, spread across a website, a CRM, some campaigns and a few vendors, with nobody who owns the plan and the result. A full-time marketing manager is not the right step yet. That is the role we take on.

Every engagement starts with a plan in writing: who you are for, why customers should choose you, and what a good month looks like. From there, we adapt to what you already have:

• Leadership: priorities, standards and one point of contact for your team, agencies and freelancers
• Execution: lead generation, websites and landing pages, CRM and automations, hands-on where it helps and through your team and partners for the rest
• Training: your people learn the system, and when a role is missing, we help you define it and bring the right person on
• Reporting: tracking that connects leads to revenue, and a monthly report on what came in, what it cost and what changes next

Since 2015 we have worked in marketing project management, IT management and fractional marketing management for clients in construction, home services, healthcare, education, recruitment and the nonprofit sector. We work remotely, in English, Spanish and German.

Founded in 2015 by Konstantin von Brocke.