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Motel Design

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• Brand agency for ambitious B2B companies

Motel is a brand and creative agency for ambitious B2B companies, specialising in financial services, private equity and cyber security.

We help businesses whose brand has fallen behind the company: firms that have grown, raised money, changed owners or are getting ready for their next stage. Our work covers brand strategy and positioning, naming, identity, websites, brand film and animation, and the reports and communications that carry a brand day to day.

  • Min project size
    $10,000+
  • Hourly rate
    $100 - $149 / hr
  • Employees
    2 - 9
  • Year founded
    Founded 2016

Service Lines
Branding
50%
Web Design
20%
Graphic Design
10%
Print Design
10%
Video Production
10%

No Focus Areas have been added yet…

Industries
Financial services
50%
Information technology
20%
Business services
15%
Energy & natural resources
10%
Consumer products & services
5%
Clients
Midmarket ($10M - $1B)
60%
Enterprise (>$1B)
30%
Small Business (<$10M)
10%

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Our Story

We are Motel Design, a London-founded creative agency specialising in B2B professional services—Finance, PE, Investor Relations, Cybersecurity and Tech. Our team blends sector expertise, commercial rigour and diagnostic-first creative practice to reshape brands, digital experiences and communications. Measured outcomes include multi‑million uplift in sale value, doubled revenues and billions added to AUM across global clients.

What Sets Us Apart

Senior people, no layers

You work directly with the people who do the work, from strategy through to final files.

Specialists in complex B2B brands

Private equity, financial services and cyber security, with work for Apax, Calastone, SIGNAL, Cyjax and CyberClan.

Brands your team can run

Guidelines, templates and systems your own team can use confidently long after launch.

Quick Facts

10 years in business

Tools and Technology

Figma
Adobe Creative Cloud
Slack
Microsoft Teams
Notion
OneDrive
SharePoint
Harvest
Microsoft Outlook

Commonly Asked Questions

Rebrands and brand refreshes for B2B companies at a turning point: after investment, an acquisition, a new leader, or rapid growth. We particularly enjoy work in financial services, private equity and cyber security, and shorter, fixed-price projects.

We start with a short call to understand the business and what has changed. Then we send a clear scope, timeline and fixed fee, followed by a kick-off workshop with your key people. You work directly with the senior team from the first meeting.

As a small, senior team, we keep only a handful of major projects running at once, so every client gets our full attention.

Yes. Many of our clients have in-house marketing or design teams. We set the direction and build the system, then hand over guidelines and templates so your team can run it confidently.

Contact Motel Design

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