Miela is a gaming and iGaming influencer marketing agency founded by former professional esports players. We build creator-led campaigns that drive measurable performance and build brands at the same time. We call it brandformance.
We run campaigns end to end: creator selection from a vetted network of 500+ active streamers and KOLs, campaign strategy, content production, paid amplification of top-performing clips, and reporting across Twitch, YouTube, TikTok, Instagram, X and Kick. Native teams across 20+ countries in Latin America, Europe and Asia adapt every campaign to the culture and dynamics of each market.
Influencer and creator marketing is at the heart of our expertise. We connect brands with relevant creators and communities, developing activations that feel authentic while giving brands the scale and structure to hit their targets. Our team's background inside competitive gaming lets us speak to gaming and betting audiences in a way that feels natural.
Performance guides every stage of our work. Through Envisioner, our campaign intelligence platform, clients track results in real time: player acquisition, FTDs, GGR, retention and LTV, with optimization decisions made while campaigns are live, not after they end. Every campaign also builds positioning and brand equity inside creator communities, compounding value beyond the final report.
Miela partners with brands launching games, entering new markets or scaling user acquisition in competitive industries.
We believe the best campaigns combine cultural relevance, creative ambition and measurable performance.
Miela is recognized for providing good value for cost, with clients noting budget-friendly pricing that fits their needs. Projects have achieved significant results, including increased qualified leads and reduced costs per lead, demonstrating Miela's effectiveness in delivering substantial ROI.
Clients praised Miela for setting up effective campaigns, improving tracking, and making strategic decisions. They quickly addressed issues, optimized campaigns, and eliminated wasteful spending, leading to improved performance and profitability.
Room for Improvement in Onboarding
One client suggested that Miela could enhance the initial onboarding phase by providing a more detailed roadmap and clearer expectation setting to accelerate alignment and reduce early-stage uncertainties.
Impressive Digital Marketing Results
Miela achieved significant results for clients, including a 37% increase in organic visitors, a 30% rise in conversion rates, and a 20% reduction in acquisition costs. Their work demonstrated measurable impact and contributed to scaling marketing effectiveness.
Client-Centric and Invested
Clients appreciate Miela's investment in their growth, indicating that they feel valued and not just another account. Miela's proactive approach in market research and solution finding demonstrates their genuine commitment to client success.
Data-Driven and Strategic Approach
Miela is noted for their analytical precision and creative insight, deeply understanding business objectives to drive measurable impact. Their data-driven approach and strategic creativity are key strengths.
Strong Project Management Skills
Miela's project management is highly regarded, with timely delivery and clear communication. They adapted swiftly to client feedback and maintained a collaborative environment, ensuring projects met objectives efficiently.
"I'm impressed with their combination of deep expertise and the ability to deliver consistently."
Sep 29, 2026
VP of Marketing, Shore Excursions Group
Jeff Cohen
Other industries
Plantation, Florida
11-50 Employees
Online Review
Miela provided digital marketing services for a shore excursions company. The team managed the client's PPC and SEO campaigns to generate bookings and optimize conversions.
Since partnering with Miela, the client saw a significant increase in revenue and profitability. The team was highly responsive and delivered work on time. Their deep expertise and collaborative approach were hallmarks of their work.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the VP, Marketing, Shore Excursions Group of Shore Excursions Group
Describe what your company does in a single sentence.
Shore Excursions Group is the largest independent shore excursions provider for cruise travelers looking for tours and activities to do on shore, in each destination they visit on their cruise vacation.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Miela to accomplish?
Paid Digital Advertising - Generate incremental excursion bookings/purchases on our website
SOLUTION
How did you find Miela?
Online Search
Clutch Site
Why did you select Miela over others?
Pricing fit our budget
Describe the scope of work in detail. Please include a summary of key deliverables.
We've implemented a comprehensive digital marketing program with the MILEA team for our eCommerce brand over the past several years, designed to generate excursion bookings from our target audience of cruise travelers, optimize our site to drive qualified search traffic, and optimize conversion from visitors to our website.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Revenue and more importantly profitability, has grown tremendously since our partnership with the MIELA team. As an example withing our paid digital ad campaign, profitability has increased 73% year to date (vs our benchmark data pre-pandemic. Within our SEO campaign, revenue has increased 82% year to date (vs our benchmark data pre-pandemic).
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Having worked on the 'client' side (big corporate, small start-up and mid-sized companies) and 'agency' side (traditional ad agency, digital agency, marketing consultancy and more) over a long career in marketing, in my experience it's difficult to find an agency partner that consistently delivers like MIELA
What was your primary form of communication with Miela?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
I'm impressed with their combination of deep expertise and the ability to deliver consistently - I also appreciate the collaborative nature of the relationship when we meet to discuss campaign performance, review and understand data, and make decisions to continually improve our results towards our overall marketing & business objectives - in our case to generate more website purchases, with focus on efficiency and profitability.
Are there any areas for improvement or something Miela could have done differently?
NO
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Influencer Marketing for Personal Care Products Co
"They know the answer to questions on the spot, so we don’t have to constantly bring them up to speed."
Sep 28, 2026
Personal Care Product Manufacturing, evolvetogether
Crisanta Della Rosa
Manufacturing
West Hollywood, California
11-50 Employees
Online Review
Miela ran an influencer marketing program for a personal care product manufacturer. The team recruited influencers and negotiated campaigns on the client's behalf.
Miela provided the client with ROI data and engagement reports, enabling them to track the success of each campaign. The team was attentive, quickly responding to the client's queries. Moreover, they were detail-oriented and seamlessly integrated with the client's team.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Personal Care Product Manufacturing of evolvetogether
Describe what your company does in a single sentence.
8 billion of us share this one beautiful world and when we evolve together, all our small actions can add up to a lot of good. That’s why we make beautiful, high-performing daily essentials in the home, personal care, and wellness categories to take care of people and the planet — and stamp each one with global coordinates as a reminder that we’re all connected no matter our race, gender, religion, or where we live.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Miela to accomplish?
We partnered with them to run an influencer marketing program.
SOLUTION
How did you find Miela?
Online Search
Clutch Site
Why did you select Miela over others?
Pricing fit our budget
Good value for cost
How many teammates from Miela were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Miela, recruits, and negotiates influencer campaigns on our behalf. We share our objectives, expectations, and the type of influencers we want to target for campaigns. We normally work with Instagram, TikTok, and YouTube influencers. Their team then comes up with a strategy. After we agree on it, they execute the strategy.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Miela supplies us with ROI data and engagement reports on all of the influencers, so we’re able to track the general success of each campaign. Their team normally recruits between 30–40 influencers for each campaign.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
We use Slack, Google Sheets, and Google Slides to communicate. We also have a biweekly meeting with them. They have a proprietary reporting tool, and we have an account in it.
What was your primary form of communication with Miela?
Virtual Meeting
What did you find most impressive or unique about this company?
They’re attentive, so their team quickly responds to us. Power Digital’s also detail-oriented and feels like an extension of our team. They know the answer to questions on the spot, so we don’t have to constantly bring them up to speed.
Are there any areas for improvement or something Miela could have done differently?
not now
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Content Marketing & Comms for Semiconductor Testing Tech Co
Content Marketing
$50,000 to $199,999
July 2025 - Sep. 2026
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They take the hard work off our plate, allowing us to focus on other priorities."
Sep 24, 2026
Sr Mktg Comms, Advantest America Inc., profection
Nadine Schill
Other industries
San Jose, California
1,001-5,000 Employees
Online Review
Miela provided ongoing marketing and communications support for a semiconductor testing technology company. The team's covered content creation, social media management, website maintenance, and more.
Miela consistently published high-quality blog content and managed the client's LinkedIn page, maintaining a professional online presence and engaging with the audience. The team also provided reliable website updates and reduced the client's internal workload.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Sr Marketing Communications Expert, Advantest America Inc. of profection
Describe what your company does in a single sentence.
Advantest specializes and leads in semiconductor and component testing technology in the semiconductor industry.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Miela to accomplish?
Provide expert marketing and communications support for the business.
SOLUTION
How did you find Miela?
Online Search
Clutch Site
Why did you select Miela over others?
Pricing fit our budget
How many teammates from Miela were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Brafton provides ongoing marketing and communications support for us, acting as our external marketing expert. Their work covers content creation, social media management, website maintenance, and other marketing and communication assets as needed. Key deliverables include: Content creation Social media management Website maintenance Marketing assets Strategic guidance
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Consistent publication of high-quality blog content, increasing informaiton available to readers. Regular and timely management of the LinkedIn page, maintaining professional online presence and engagement with our audience. Reliable website updates and maintenance, ensuring website is secure and functional. Reduction in internal workload for marketing and communications, allowing staff to focus on other priorities. Support for strategic marketing initiatives, ensuring content aligns with the organisational goals and messaging.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Grow our YouTube Channel Grow our Advantest Talks Semi Podcast Channel Build a creative social content engine to engage an engineering audience and establish Advantest as a thought-leader in the semiconductor industry via our YouTube Channel.
What was your primary form of communication with Miela?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
What stands out most about Milela is their ability to consistently handle all aspects of marketing and communications with professionalism and expertise. They take the hard work off our plate, allowing us to focus on other priorities, while always delivering high-quality content and guidance. Their reliability, responsiveness, and deep understanding of our needs make them a truly valuable partner.
Are there any areas for improvement or something Miela could have done differently?
nope
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Performance Marketing Services for PR & Marketing Agency
Content MarketingPerformance Marketing
$10,000 to $49,999
Apr. 2026 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Their ability to merge cultural relevance with measurable performance was impressive."
Sep 10, 2026
Founder & CEO, On Top Strategy
Kamila Khasanova
Media
New York City, New York
1-10 Employees
Online Review
Miela has developed and executed a campaign for a PR and marketing agency. The team has created the strategy, selected creators, produced content, amplified clips, and provided real-time reporting.
The client is pleased with Miela's work, which has helped them achieve strong acquisition metrics, generate authentic engagement, and gain credibility in gaming communities. Miela's team manages the project with agility and professionalism, providing consistent communication and weekly updates.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Founder and CEO of On Top Strategy
Describe what your company does in a single sentence.
We partner with high-growth startups to accelerate their growth through strategic PR, positioning, and content. In addition to communications support, we also offer website and app development to help startups scale their presence and deliver exceptional product experiences.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Miela to accomplish?
We needed to launch creator‑led campaigns that would resonate with gaming audiences, drive measurable acquisition (FTDs, GGR, retention), and establish our brand in new markets. Our challenge was finding an agency that understood both gaming culture and performance marketing.
SOLUTION
How did you find Miela?
Online Search
Referral
Why did you select Miela over others?
Pricing fit our budget
Great culture fit
Company values aligned
How many teammates from Miela were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
The project included campaign strategy, creator selection, content production, paid amplification of top‑performing clips, and real‑time reporting through Envisioner. Miela also provided optimization during live campaigns, ensuring performance goals were met while building brand equity inside creator communities.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
We achieved strong acquisition metrics, including higher FTDs and improved retention rates. Campaigns generated authentic engagement, and our brand gained credibility within gaming communities. The reporting dashboards gave us transparency and confidence in ROI.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Miela managed the campaigns with agility and professionalism. Communication was consistent, with weekly updates and performance reviews. They were responsive to feedback, adapted quickly to market dynamics, and optimized campaigns in real time.
What was your primary form of communication with Miela?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Their ability to merge cultural relevance with measurable performance was impressive. They didn’t just run campaigns — they built authentic activations that resonated with audiences while hitting acquisition targets.
Are there any areas for improvement or something Miela could have done differently?
Overall, we had an excellent experience working with Miela.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 11-14 of
14 Reviews
Our Story
Miela was founded in 2023 by former professional esports players, including two LATAM South champions. We are gaming people who became marketers.
We build creator campaigns that perform and build brands at once. We call it brandformance: real users, FTDs, retention and LTV, plus brand equity that outlasts each campaign.
500+ vetted creators across Twitch, YouTube, TikTok, Instagram, X and Kick, with native teams in Latin America.
Meet the Team
Nicolas SanchezChief Marketing Officer
Chief Marketing Officer at Miela. Over a decade in marketing and esports. Former Marketing Manager for LATAM champion esports teams and tech multinationals. Expert in brand strategy, content marketing, and market expansion.
Felipe PastenesCEO
Founder & CEO of Miela. Expert in performance marketing, creator strategy, and gaming industry business development.
Juan Cruz CurtoOperations Manager
Juan leads Miela's influencer campaigns: creator discovery, outreach, coordination and reporting. He ran World of Warships (110+ creators, 134% of target) and Pin-Up (1,100+ FTDs). He selects creators by audience fit, not follower count.
Hande KorkmazInfluencer Manager
Former FPS streamer and Fenerbahçe Esports creator with 5+ years in gaming and esports. At Miela, she manages influencer partnerships across EMEA, NA, and APAC, combining creator insight with global campaign expertise.
What Sets Us Apart
Real Users
We measure campaigns on what matters to your business: FTDs, retention, LTV and verified downloads. No vanity metrics. Every creator is selected for audience fit and real engagement, so your budget goes to players who deposit, play and stay.
Premier Verified means Clutch independently confirmed Miela is a legally registered business, has had its financial risk status checked (Creditsafe: Moderate Risk), and is backed by 3 verified client reviews averaging 5.0 stars.
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