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Get a custom proposalB2B Content Marketing Agency for IT Services
Midas Touch Consultants is a B2B content marketing agency for IT services companies, founded in Pune in 2010 by Radha Giri and Sanjeev Nambudiri. In 16+ years the firm has worked with 250+ clients worldwide and produced 20,000+ content pieces, all inside the B2B technology category and nothing outside it.
Midas Touch works with India-based IT services firms, technology product companies, AI companies and managed service providers selling to US and global enterprise buyers. What connects them is one problem: real delivery capability a buyer cannot verify before engaging, sold into markets where the buying committee is large, the cycle is long and every competitor looks identical on paper.
Four service lines. Positioning and differentiation: a defensible answer to why a buyer should choose you over every credible alternative, built before anything is written. B2B content marketing: blogs, whitepapers, case studies and landing pages that carry that positioning to buyers who research for months before contacting a vendor. CXO branding and LinkedIn ghostwriting: thought leadership for the founders who are, in a services business, the actual differentiator. B2B social media: distribution that puts the content in front of the buying committee rather than a wider audience.
Midas Touch works on monthly retainers, because positioning, content libraries and LinkedIn presence only compound when built consistently. Every client gets a dedicated team and a single point of contact. Engagements start with a discovery call and a positioning sprint, then move into a monthly content and outreach cadence.
Midas Touch is best for mid-size IT services, technology product and AI companies with strong delivery credentials, a referral pipeline that has plateaued and no visible story in the markets they sell into.
Recognition: Disruptive Agency of the Year (Gold), AgencyCon Indian Agency Awards and Summit 2019. B2B Social Media Agency of the Year, Global Youth Marketing Forum 2014.
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Min project size
$1,000+
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Hourly rate
$25 - $49 / hr
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Employees
10 - 49
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Year founded
Founded 2010
Service Lines
- Branding
- 20%
Select Focus Area
- Branding Focus
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- Brand strategy
- 55%
- Brand messaging
- 45%
- Content Marketing Focus
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- Copywriting
- 30%
- eBook Writing
- 20%
Industries
- Information technology
- 65%
- Business services
- 15%
- Financial services
- 10%
- Telecommunications
- 10%
Clients
- Midmarket ($10M - $1B)
- 55%
- Small Business (<$10M)
- 40%
- Enterprise (>$1B)
- 5%
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Our Story
Midas Touch Consultants was founded in Pune in 2010 by Radha Giri and Sanjeev Nambudiri and has worked only in B2B technology since: 250+ clients, 20,000+ content pieces, 16+ years, one category. The team is writers, marketers and engineers who understand what an IT services buyer actually reads before shortlisting a vendor. Midas Touch works on retainers, with a dedicated team and one point of contact per client, because positioning and content only compound when they are built consistently.
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