Microters

BACKGROUND

Please describe your company and position.

I am the CMO of Genius Shoe LTD

Describe what your company does in a single sentence.

We sell kids toys on shopify store

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Microters to accomplish?

• Rank On Google My Specific Keywords
• Rank on Google Marchent
• PPC Ads For Sell My Product

SOLUTION

How did you find Microters?

Referral

Why did you select Microters over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Microters were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our company partnered with Microters to improve the Google ranking of our Shopify store, which sells kids' toys. Microters provided comprehensive SEO services, including a detailed website audit, keyword research, on-page optimization, and technical SEO improvements. They also developed a robust content strategy and executed a successful link-building campaign.

Additionally, Microters managed our PPC campaigns, creating targeted ads that maximized our ROI. Their regular monitoring and performance reports showed significant improvements in keyword rankings, organic traffic, and conversions.

Key Deliverables:

1. Detailed SEO audit and keyword optimization
2. High-quality content and link-building
3. Effective PPC campaign management
4. Comprehensive performance reports

Microters' expertise and dedication led to remarkable visibility and search engine ranking improvements, making this partnership a great success.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project with Microters included significant improvements in our Shopify store's visibility and search engine rankings. Key metrics demonstrated clear progress and success:

• Keyword Rankings: There was a substantial increase in the number of high-ranking keywords, with many targeted keywords reaching the first page of Google search results.
• Organic Traffic: We observed a notable boost in organic traffic, with a marked increase in the number of visitors to our store coming from search engines.
• Conversion Rates: The optimized content and enhanced user experience led to higher conversion rates, resulting in more sales of our kids' toys.
• ROI from PPC Campaigns: The targeted PPC campaigns yielded a significant return on investment, with efficient budget utilization and increased sales.
• Engagement Metrics: Metrics such as average session duration and pages per session improved, indicating better user engagement and satisfaction.

Overall, the collaboration with Microters resulted in measurable and impactful improvements across all key performance indicators.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Microters exhibited excellent project management, consistently delivering items on time. They maintained clear communication and promptly addressed our needs, ensuring the project ran smoothly and met our business goals.

What was your primary form of communication with Microters?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Microters was their exceptional expertise in both SEO and PPC, coupled with their proactive and responsive communication. Their ability to deliver consistent, measurable results while maintaining a high level of professionalism and adaptability truly set them apart.

Are there any areas for improvement or something Microters could have done differently?

While Microters provided exceptional service, one area for improvement could be the inclusion of more frequent and detailed progress updates. This would ensure even greater transparency and allow for more timely adjustments to strategies as needed.