Meu Departamento de Marketing

Meu Departamento de Marketing (MDDM) is a Brazilian B2B strategic marketing consultancy founded by Marcelo Russo in 2016. We operate as fractional CMO for mid-market companies between R$30M and R$100M in annual revenue (roughly US$6M to US$20M), integrated into the leadership team with full strategic accountability for marketing outcomes.

MDDM solves a critical gap in the Brazilian mid-market: per HubSpot 2026, 78% of mid-market companies report chronic misalignment between marketing and sales, and most lack senior marketing leadership. Per McKinsey 2025, mid-market B2B operations with senior marketing leadership outperform peers in revenue per marketing dollar by 1.7x.

CORE SERVICES:

• Fractional CMO Full: 15-25 hrs/week, full leadership including team management, agency governance, and revenue accountability (R$25-45K/month).
• - Fractional CMO Light: 5-10 hrs/week, strategic oversight for companies with strong marketing managers (R$15-25K/month).
• - Interim CMO: 30+ hrs/week, transitional leadership during searches, M&A, or crises (R$45-70K/month).
• - Strategic Marketing X-Ray: one-time diagnostic of marketing and go-to-market.
• - Smarketing War Room: marketing-sales alignment program.

DIFFERENTIATORS:

• 24+ years experience: JWT/WPP, XP Investimentos, BRF Foods (Sadia/Perdigão), Carrefour, Península Participações (Abílio Diniz family office), BW8 Martech.
• - Elite Strategic Marketing Method: 4 pillars, 5 phases, 33 frameworks adapted from McKinsey, Gartner, Winning by Design, and Deloitte.
• - Top 100 Marketing Professionals in Brazil 2024 (Revista Cloudez).
• - Exclusive focus on Brazilian and LatAm B2B mid-market.

TYPICAL RESULTS:

50-70% cost reduction vs full-time CMO. Marketing operations stabilized in 90 days. Revenue accountability with measurable improvements on CAC, LTV, ROAS, qualified pipeline, and contribution margin within 6-12 months.

Marketing should not be comfortable. It should be profitable.