Metanomi Creators

BACKGROUND

Please describe your company and position.

I am the Marketing Department of Inner Circle

Describe what your company does in a single sentence.

Dating app services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Metanomi Creators to accomplish?

• Influencer Marketing
• ROI optimization
• UGC content generation

SOLUTION

How did you find Metanomi Creators?

Linkedin

Why did you select Metanomi Creators over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Metanomi Creators were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Influencer Identification & Vetting: Curated list of influencers aligned with brand values, target audience, and campaign goals (micro, macro, niche).
Campaign Brief Development: Clear brand messaging, content guidelines, deliverables, timelines, and KPIs provided to all influencers.
Contracting & Negotiation: Management of influencer outreach, agreements, usage rights, and compliance (e.g., FTC guidelines).
Campaign Management: Full coordination of influencer posts, stories, videos, lives, or events (including timeline tracking and quality control).
Performance Tracking: Real-time tracking of influencer performance (engagement rate, reach, clicks, conversions).

UGC Collection Strategy: Plan to incentivize or organize the creation of UGC from real customers or creators (e.g., via contests, reviews, unboxings).
Content Rights Management: Secure licensing and usage rights for UGC across all owned and paid media channels.
Content Curation & Editing: Selection and formatting of best-performing UGC for repurposing across website, email, paid ads, or social.
Library of Approved UGC Assets: Delivery of an organized digital folder of UGC assets, categorized by product, theme, and format.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

App became top5 in downloads in Colombia, Chile and Mexico within first 2 months 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, it felt like having someone as part of the team — the cultural fit and alignment with the company's values were very smooth.

What was your primary form of communication with Metanomi Creators?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their deep knowledge of the creator economy and how to effectively incentivize creators really stood out. They have a strong grasp of video storytelling and how to craft compelling content for discovery-based platforms. I was also impressed by their ability to manage multiple variables to identify the best talent. Plus, their team includes former leaders from companies like Google, Twitter, and TikTok, which gives them a solid understanding of how to monetize content both organically and through paid strategies

Are there any areas for improvement or something Metanomi Creators could have done differently?

It would be great if they would cover also Meta ads