Mersa Business Consulting

Mersa is a marketing direction agency based in Bali, with over 10 years of marketing experience behind it.

Most businesses here already have someone posting. Few have anyone deciding what to post, for whom, and what gap it closes. That's what Mersa does. We direct your marketing. Your team makes it.

We start by looking at your brand from above: who it's for, what it's known for, and where it's losing customers. Then we build a strategy and a 90-day roadmap, and brief your own videographer, photographer, designer and social media person on what to make, why, and what each piece is for. We review drafts before they go live and send clear fix notes.

What we cover:
- Brand and marketing strategy, with 90-day roadmaps
- Creative briefs for your in-house or freelance team
- Performance tracking across Instagram, TikTok, Google, your website, reviews and AI assistants (ChatGPT, Perplexity, Gemini)
- Meta Ads and Google Ads strategy: when to advertise, what to say, how much to spend, and what it returns
- SEO and AI search visibility
- Booking paths, funnels and ManyChat automations
- Website UX recommendations
- Team meetings that say what's wrong and how to fix it
- Full content production (filming, editing, design and posting) as a separate premium service

We work with hospitality and wellness businesses across Bali: villas, retreats, hotels and other hospitality brands, aesthetic clinics, dental practices, fitness and Pilates studios, and recovery centres.