MEOM

BACKGROUND

Introduce your business and what you do there.

I’m a project manager at a company called Lainnapi, an early startup. We have three members right now. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MEOM?

Since we were trying to launch a mobile app, our biggest challenge was how to get our first users inside the app. We contacted MEOM to find a solution on how to get the first early adopters of our app.

SOLUTION

What was the scope of their involvement?

MEOM created a marketing strategy, and they looked for the correct channels to seek our potential end-users. We discussed together who would be looking at our product and what types of users would be willing to use the app.  

What is the team composition?

We worked with one main point of contact from MEOM, and that person developed the marketing strategy.

How did you come to work with MEOM?

MEOM contacted us first. They saw us on the internet, and when we had a call with them, we saw that they could be a very good partner to us. 

How much have you invested with them?

We spent €6,000 (approximately $7,100 USD). 

What is the status of this engagement?

We worked from October 2020–February 2021, but we’re still in contact every now and then.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We were impressed by the marketing strategy they developed, and that was also the reason why we had a lot of trust in them.

How did MEOM perform from a project management standpoint?

Since COVID-19 happened and face-to-face meetings were not possible, we had a nice software platform that allowed us to collaborate with each other. That platform helped us to craft new ideas, solutions, and conclusions.

What did you find most impressive about them?

They were very responsive.

Are there any areas they could improve?

No, nothing comes to my mind that could be improved by MEOM.

Do you have any advice for potential customers?

Before developing any kind of marketing strategy, you have to ensure that there’s a demand for your product and that you’ve already tested the product yourself. Moreover, ensure that you’ve built a prototype that will allow potential customers to react to your solution.