Media Source by Cebra

BACKGROUND

Please describe your company and position.

I am the Founder of Global Corporate

Describe what your company does in a single sentence.

Media Source has been a great marketing partner for Global Corporate. Their team is professional, responsive, and results-oriented. They have helped us effectively promote our consulting and training services in strategy, culture, and leadership. We highly recommend their services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Media Source by Cebra to accomplish?

• We hired Media Source by Cebra to strengthen our digital presence, generate qualified leads, and increase brand awareness for our consulting and corporate training services. We also wanted to improve our content strategy and better position our expertise in strategy, culture, and leadership.

SOLUTION

How did you find Media Source by Cebra?

Referral

Why did you select Media Source by Cebra over others?

• High ratings
• Close to my geographic location

How many teammates from Media Source by Cebra were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The project focused on developing a comprehensive marketing strategy to strengthen our brand positioning and support business growth. Media Source by Cebra defined the overall marketing roadmap, implemented and optimized HubSpot, created a content strategy and editorial plan, developed high-quality content, and established inbound marketing processes to attract, nurture, and convert qualified leads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project resulted in a stronger digital presence, a more consistent brand message, and a well-structured marketing strategy. We also improved our lead management process through HubSpot, enhanced the quality and consistency of our content, and established a solid foundation for long-term inbound marketing and business growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Media Source by Cebra managed the project in a highly organized and professional manner. They consistently delivered milestones on time, maintained clear communication throughout the engagement, and were always responsive to our feedback and evolving business needs. Their proactive approach and collaborative mindset made them a reliable partner from planning through execution.

What was your primary form of communication with Media Source by Cebra?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most was their strategic mindset and deep understanding of both marketing and business objectives. Rather than simply executing tasks, they acted as a true partner, providing valuable insights, creative ideas, and practical solutions that aligned with our goals.

Are there any areas for improvement or something Media Source by Cebra could have done differently?

Overall, we had a very positive experience working with Media Source by Cebra. If there is one area for improvement, it would be providing even more proactive updates on new marketing trends and opportunities. Other than that, we were very satisfied with their work and collaboration.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of ESTELA

Describe what your company does in a single sentence.

IT electronic invoicing services, SaaS

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Media Source by Cebra to accomplish?

• Website redesign
• SEO optimization
• HubSpot support

SOLUTION

How did you find Media Source by Cebra?

Referral

Why did you select Media Source by Cebra over others?

• High ratings
• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from Media Source by Cebra were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project consisted of the design, development, and implementation of ESTELA's new corporate website, with the goal of modernizing its digital presence, strengthening brand positioning, and creating a scalable platform for demand generation and communication of its portfolio of digital compliance solutions. The scope included information architecture analysis, user experience (UX) and user interface (UI) design, website development using HubSpot CMS, implementation of reusable templates and modules, mobile optimization, configuration of technical elements for SEO, integration with analytics and marketing tools, and ensuring a site manageable by the internal marketing team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Following the implementation of ESTELA's new website, results demonstrated a significant improvement in the company's digital presence: increased organic traffic and site visibility thanks to technical optimization and the implementation of SEO best practices; improved user experience metrics, including loading times, navigation, and mobile compatibility; consolidation of the website on HubSpot CMS, allowing the marketing team to manage content and create new pages independently, significantly reducing publishing times; integration of forms and analytics tools to measure campaign performance, user behavior, and lead generation; increased capacity to execute digital marketing campaigns through optimized landing pages and conversion-oriented content; and strengthened ESTELA's brand positioning through a refreshed corporate image and a content architecture aligned with the business strategy. As a result, the website became a strategic asset for the company's marketing and demand generation initiatives, providing a scalable platform for digital growth and the acquisition of business opportunities.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was organized, collaborative, and characterized by constant communication throughout all stages of execution. A work plan was established with defined deliverables, regular follow-up sessions, and mechanisms for addressing feedback and adjustments as the project progressed. Overall, deliverables were completed within the agreed timeframe, while maintaining flexibility to incorporate changes and new requirements that arose during development. The team demonstrated a willingness to adapt to the project's needs, providing timely solutions and technical support during both the implementation and launch of the website. Communication was agile and transparent, with a strong capacity to respond to inquiries, issues, and requests for improvements. Their collaborative approach facilitated decision-making and ensured that the final result aligned with ESTELA's business and marketing objectives.

What was your primary form of communication with Media Source by Cebra?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their ability to understand both our business objectives and technical requirements. They didn't just develop a website; they also provided strategic recommendations on user experience, information architecture, and best practices for HubSpot CMS and SEO. Their collaborative approach and willingness to adapt to changes during development were also outstanding, as was their clear communication and strong commitment to the quality of the final product. This combination of technical expertise, results-oriented approach, and customer focus ensured the project was developed efficiently and perfectly aligned with ESTELA's needs.

Are there any areas for improvement or something Media Source by Cebra could have done differently?

Overall, the experience was very positive and the project met our expectations. Areas for improvement include strengthening the documentation of some technical processes and improving knowledge transfer to the internal team after implementation to facilitate long-term site management and evolution. Additionally, a more detailed guide on best practices and recommendations for continuously optimizing site performance and SEO from the project's inception would have added value. However, these aspects did not affect the final result or the quality of the work delivered.

BACKGROUND

Please describe your company and position.

I am the General Director of Self-Financing

Describe what your company does in a single sentence.

Specialized financial institution that provides mortgage credit and self-financing.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Media Source to accomplish?

• New website
• SEO Strategy
• SEA Strategy

SOLUTION

How did you find Media Source?

Online Search

Why did you select Media Source over others?

High ratings

How many teammates from Media Source were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

With Media Source, we worked on the development of a real estate self-financing subsidiary's new website. They were hired to build the new website based 100% on a HubSpot template architecture to ensure the best connectivity. Additionally, they were hired to create a content strategy to increase organic traffic and another strategy for purchasing keywords to boost the site's visibility. 

The graphic design part was developed in collaboration. Simultaneously, two dashboards were set up to measure traffic on HubSpot and two landing pages for our user acquisition campaigns. Furthermore, we hired ten hours of consulting to facilitate a smooth transition from the old site to the new one, minimizing any navigation errors or traffic loss. 

I am proud to report that the launch of the site was executed with virtually imperceptible traffic loss. In the end, organic traffic saw an impressive 45% increase, thanks to the joint SEO strategy. Revenues generated through the site increased by 45% in just six months.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Organic traffic saw an impressive 45% increase, thanks to the joint SEO strategy. Revenues generated through the site increased by 45% in just six months

Describe their project management. Did they deliver items on time? How did they respond to your needs?

On time, and fluid communication through Slack.

What was your primary form of communication with Media Source?

Virtual Meeting

What did you find most impressive or unique about this company?

We appreciated their support and openness to sharing best practices.

Are there any areas for improvement or something Media Source could have done differently?

They can improve their graphic design quality.

BACKGROUND

Please describe your company and position.

I am the paid media manager of a financial services company

Describe what your company does in a single sentence.

financial services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Media Source to accomplish?

• create a site
• seo optimization

SOLUTION

How did you find Media Source?

friend

Why did you select Media Source over others?

Pricing fit our budget

How many teammates from Media Source were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

creation of the site, optimization and connection to hubspot,

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

increase of digital sales through the new site

Describe their project management. Did they deliver items on time? How did they respond to your needs?

yes, all was very good

What was your primary form of communication with Media Source?

Virtual Meeting

What did you find most impressive or unique about this company?

We were impressed with their collaborative approach.

Are there any areas for improvement or something Media Source could have done differently?

no

BACKGROUND

Please describe your company and position.

I am an executive of COFIDE

Describe what your company does in a single sentence.

Training

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Media Source to accomplish?

• Sales increase

SOLUTION

How did you find Media Source?

Online Search

Why did you select Media Source over others?

Good value for cost

How many teammates from Media Source were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO & Content Marketing

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Favorable results

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was delivered in a timely manner

What was your primary form of communication with Media Source?

In-Person Meeting

What did you find most impressive or unique about this company?

The result in SEO positioning

Are there any areas for improvement or something Media Source could have done differently?

In general, they have good organization and are efficient with deliverables and results.

BACKGROUND

Please describe your company and position.

I am the marketing manager of a telecommunications company

Describe what your company does in a single sentence.

Telecom

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Media Source to accomplish?

• SEO Positioning
• Website Creation

SOLUTION

How did you find Media Source?

Referral

Why did you select Media Source over others?

Referred to me

How many teammates from Media Source were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO content strategy, with monthly analysis delivery, content creation advice, website creation, and optimizations

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improvement of the site's position and the number of visits

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes. They always deliver on time and with excellent quality.

What was your primary form of communication with Media Source?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The empathy of the collaborators and their closeness and knowledge of what they do.

Are there any areas for improvement or something {provider_name} could have done differently?

Providing more options.

BACKGROUND

Please describe your company and position.

I am the UX Coordinator of Edenred México

Describe what your company does in a single sentence.

We offer payment solutions that benefit employees: meal, restaurant, and clothing vouchers. Fleet and mobility solutions include fuel cards and travel expense cards. Additionally, we provide incentives such as gift cards, as well as government programs for specific purposes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Media Source to accomplish?

• Migrate the website to the HubSpot CMS
• improve the SEO positioning of our website
• Improve the user experience of visitors to our website

SOLUTION

How did you find Media Source?

Referral

Why did you select Media Source over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Media Source were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Migrate the website to the HubSpot CMS 
• Create a specific HubSpot theme for Edenred 
• Improve the SEO positioning of our website Migrate the website to the HubSpot CMS Improve the user experience of visitors to our website
•  Redesign CMS Blog template
•  Define an SEO strategy for the Blog

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Organic traffic improvement 
• Conversions 
• Website Speed 
• Google Ranking 
• User interactions increase

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Absolutely professional. Every time the company presents needs, they prepare an analysis and present their proposals, scope and a work plan. They are characterized by complying with the expected times and quality and also by their always timely attention.

What was your primary form of communication with Media Source?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Closeness, promptness and professionalism. Very rarely have we been fortunate enough to have an agency with these characteristics and capacity, despite being small.

Are there any areas for improvement or something Media Source could have done differently?

Haven't noticed anything yet. Why they don't just multiply!? They are great.

BACKGROUND

Please describe your company and your position there.

ION Financiera is a Mexican company focus on offers mortgages to individual and entreprises market in Mexico. I am a Digital Marketing Manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Media Source - Inbound?

For developing several strategies on contents and websites designs in order to attrack potential customers since digital tactics like mailing, automatic rules on CRM and content pillars according to business profiles in ION Financiera.

What were your goals for this project?

Increase the Conversion Rate from digital sources. Decrease the Bounce Rate for website.

SOLUTION

How did you select this vendor?

My team get in touch with Account Manager Perla Alvarez in order to know in deep way the solutions of Media Source in terms of Inbound Marketing strategies. At first, it was difficult to understand the reach of the potential of this agency but the CEO Bernardo Salazar took control of the conversation and show us the real knowledge of Media Source in digital strategies for similar financial companies.

Describe the project in detail.

For developing several strategies on contents and websites designs in order to attrack potential customers since digital tactics like mailing, automatic rules on CRM and content pillars according to business profiles in ION Financiera.

What was the team composition?

CEO, account manager, editors

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

A decrease in 20% of bounce rate. Increase 4x the conversion rate from digital sources.

How effective was the workflow between your team and theirs?

The workflow was awesome.

What did you find most impressive about this company?

The CEO is the most value for all the strategies in digital marketing and his team is a great back for all the diary tactics and challenges that we have to face every time.

Are there any areas for improvement?

Internal Communication and Priority Organization.