The Media Ant

BACKGROUND

Introduce your business and what you do there.

I’m an analyst at Edstellar, a corporate training platform that helps businesses upskill their workforce through instructor-led training, customized learning programs, and enterprise solutions. We deliver technical, business, and leadership training to improve employee performance and drive organizational growth.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Media Ant to accomplish for Edstellar’s corporate training initiatives?

We hired The Media Ant to increase brand awareness and generate qualified leads for our corporate training programs.

SOLUTION

What was the scope of their involvement?

The Media Ant managed our end-to-end media planning and campaign execution. Their scope of work included identifying the right advertising channels, planning media placements, executing digital campaigns, optimizing performance, and providing regular campaign reports. They also helped refine audience targeting and maximize the ROI of our marketing budget for Edstellar's corporate training programs. The Media Ant managed our Google Ads and LinkedIn campaigns, focusing on audience targeting, campaign optimization, and lead generation.

What is the team composition?

We worked with 2–5 teammates from The Media Ant.

How did you come to work with The Media Ant?

We found them on Clutch. We chose them because their pricing fit our budget, and they offered good value for the cost.

How much have you invested with them?

We spent less than $10,000.

What is the status of this engagement?

We worked together from January 2020–January 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The campaigns increased our brand visibility, generated more qualified leads, and improved overall campaign performance. We also saw better engagement, a lower cost per lead, and a stronger return on our marketing investment. We tracked key metrics such as lead quality, conversion rate, cost per lead (CPL), click-through rate (CTR), and overall ROI to measure the effectiveness of the campaigns.

How did The Media Ant perform from a project management standpoint?

We primarily communicated through in-person meetings, virtual meetings, and emails or messaging apps.

What did you find most impressive about them?

What impressed us most was their strategic approach to media planning, proactive communication, and ability to optimize campaigns based on performance data. Their team was responsive, transparent, and focused on delivering measurable business results.

Are there any areas they could improve?

Overall, we had a positive experience. The only area for improvement would be providing more proactive recommendations on emerging advertising opportunities and industry trends to help us explore new growth channels.