MAVRK Studio

BACKGROUND

Please describe your company and position.

I am the CEO of Kick Chick'n Co

Describe what your company does in a single sentence.

Kick Chick’n Co. is a fast-casual restaurant concept built around Southern hospitality and Nashville-inspired flavours. 
Our menu brings together unique chicken products and distinctive drinks, all served in a setting designed to make guests feel welcome and excited to return. We developed the concept from the ground up as a franchise model, with the systems and support needed to deliver a consistent, exceptional dining experience across every location. We plan to open a total of 12 stores across 2026 and 2027.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MAVRK Studio to accomplish?

• Help turn our vision for Kick Chick’n Co. into a clear, distinctive concept that could grow into a franchise brand.
• Create digital designs that express the character of the brand and give guests a consistent experience across our website and other online touchpoints.
• Build a recognisable visual identity that brings our Southern hospitality and Nashville-inspired personality to life, and establish a strong online presence to support our launch and future growth.

SOLUTION

How did you find MAVRK Studio?

• Online Search
• Referral
• Clutch Site

Why did you select MAVRK Studio over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from MAVRK Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

MAVRK Studio worked with us to develop Kick Chick’n Co. from an early concept into a cohesive brand with a clear visual and digital identity. 
The project began with defining how the brand should express its Southern hospitality and Nashville-inspired personality, while remaining recognisable and consistent as we grow through franchising. The key deliverables included the brand’s visual direction, logo and supporting design elements, guidance for applying the identity across different materials, and digital designs for our online presence. 
Together, these gave us a foundation we could use across customer-facing touchpoints and carry forward as we develop new locations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Because Kick Chick’n Co. is still preparing for launch, it is too early to report meaningful sales or website traffic figures. 
The clearest outcomes so far are the tangible brand assets we now have: a defined visual identity, a consistent design direction for our digital presence, and materials we can apply across customer touchpoints as we open new locations. That progress has been significant for us. We began with a concept and now have a recognisable brand foundation that can support our first opening and our wider franchise plans. 
The quality and consistency of the work have given us real confidence in how Kick Chick’n Co. will be presented to guests.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

MAVRK Studio managed the project with care and professionalism. 
They kept the work organised, communicated clearly about progress and timing, and delivered the key items when we needed them. What stood out most was how well they listened. 
As our plans developed, they took the time to understand what mattered to us, welcomed feedback and responded thoughtfully to changes. We felt supported throughout the process, even when our needs evolved.

What was your primary form of communication with MAVRK Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most about MAVRK Studio was their creativity and willingness to look beyond the obvious. 
They didn’t treat Kick Chick’n Co. as another restaurant branding project. They took time to understand the feeling we wanted guests to have, then brought fresh ideas that gave the brand its own personality. I especially valued how they could think boldly while still listening closely to us. Their ideas felt original, but they were also thoughtful about how the identity would work across a growing franchise. 
That combination of imagination, attention to detail and genuine engagement made the experience exceptional.

Are there any areas for improvement or something MAVRK Studio could have done differently?

There is nothing significant I would change about our experience. MAVRK Studio has been thoughtful, creative and responsive throughout. If I were to suggest one small improvement, it would be a single, consolidated handover of the final brand assets and guidance as the project develops. 
With so many applications across a growing franchise, that would make it even easier for our wider team and future partners to use the work consistently. It is a practical suggestion rather than a concern with the quality of their work, which has been exceptional.

BACKGROUND

Please describe your company and position.

 I am the Founder of a non-profit company 

Describe what your company does in a single sentence.

We're a non-profit membership collective committed to providing equitble access, amplification, advocacy and fellowship to founders of color in the food and beverage consumer packaged goods industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MAVRK Studio to accomplish?

• Website refresh

SOLUTION

How did you find MAVRK Studio?

Referral

Why did you select MAVRK Studio over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from MAVRK Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The broader project scope was to upgrade the UX of our existing website with a more modern and engaging layout and a more intuitive and seamless design. Key deliverables included a strategic overview of website goals and page flow; development and presentation of a wireframe; building out function layered with an updated brand aesthetic; assistance in editing images and video content to optimize layout; followthrough guidance to train our team on editing and ongoing managment of site

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Visitors to the site have voiced positive feedback on usability and aesthetic. We currently do not have defined KPIs around success, but will be aggregating and analyzing visitor traffic to understand availble data later this year.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The overall communication and consistent professionalism of the team was fantastic. They were clear in explaining design and capbility choices and also provided some stratefic insight based on best practice experience. Turnaround was well-paced and any pauses in process were often due to deliverables due on our end. 

What was your primary form of communication with MAVRK Studio?

Virtual Meeting

What did you find most impressive or unique about this company?

We were fortunate enough to have the founder of this company as part of our non-profit membership community. As a leader, he walks the walk when it comes to uplifting people and purpose that align with his own compny culture. We felt that the caliber of product delivered for our project was absolutely on par with their top client tier, which exhibits a level of pride in their work and integrity that is invaluable.

Are there any areas for improvement or something MAVRK Studio could have done differently?

OVerall we had a very positive experience

BACKGROUND

Please describe your company and position.

I am the CEO of Larbi

Describe what your company does in a single sentence.

Larbi Sauces is a premium line of African-inspired condiments crafted to bring bold, authentic flavors to everyday meals while celebrating cultural heritage and culinary innovation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MAVRK Studio to accomplish?

• Launch the pilot this Spring
• Create viral content that spreads awareness of Brand
• Retail shelves domestically

SOLUTION

How did you find MAVRK Studio?

Online Search

Why did you select MAVRK Studio over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from MAVRK Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

 Develop a complete sauce brand from the ground up. This includes crafting the brand identity, visual guidelines, logo and emblem design, and identifying effective and practical packaging solutions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Deliverables include: logo development, brand identity design with guidelines, and curated packaging options for sauce bottles.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project was on time

What was your primary form of communication with MAVRK Studio?

Virtual Meeting

What did you find most impressive or unique about this company?

The team demonstrated strong design skills, welcomed feedback, and effectively incorporated it into each iteration—ultimately delivering a high-quality final product.

Are there any areas for improvement or something MAVRK Studio could have done differently?

Overall, no major concerns, though I would have appreciated the opportunity to see some of the design work during the process.