Matte PR

BACKGROUND

Please describe your company and position.

I am the Owner of OKAYOK

Describe what your company does in a single sentence.

Made in Canada creative lifestyle apparel. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Matte PR to accomplish?

• Website audit and social media strategy to ensure a seamless presentation online, between all channels.
• Seasonal outreach and management of relationships with publications, key media, and influencers.
• Creation of a framework and calendar to follow to meet fashion industry deadlines for press and wholesale.

SOLUTION

How did you find Matte PR?

Community

Why did you select Matte PR over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Matte PR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• conducted website audit to offer insights on how to best present products. Review of SEO, UX, accessibility, imagery and copy.  
• monthly strategic calanders for social media - Instagram, TikTok and Facebook. Calander outlines content to be shared, with directives on types of content, key products to highlight, moments in culture to acknowledge, copy suggestions.
• management of influencer and media campaigns for earned social media coverage and UGC.
• media relations for collection launches, with on-season and off-season pitches. Tailored a media list and press kit for Okayok.   

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• During the project Matte PR achieved dozens of press mentions for Okayok in high profile publications, both digital and in print.
• Organic online sales have increased as a result of increased brand awareness across Canada. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team at Matte PR was organized, thorough and professional in their approach to project management. They provided a highly detailed calander of deadlines to follow and goals to meet, and were persistant and timely with follow ups, both with us and opportunities available to us.

What was your primary form of communication with Matte PR?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I most appreciate the authenticity of Heidi and the team at Matte PR.

Are there any areas for improvement or something Matte PR could have done differently?

No, they did exactly what they set out to do in their initial work plan, and they did it in an organized, efficient, and persistent manner.  

BACKGROUND

Please describe your company and position.

I am the Managing Partner of Creative Matters

Describe what your company does in a single sentence.

Over 35 years of creating exceptional, original, premium quality and responsibly-produced floor and wall coverings.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Matte PR to accomplish?

• Increase brand visibility
• Strategic positioning
• Engage target markets

SOLUTION

How did you find Matte PR?

Online Search

Why did you select Matte PR over others?

• High ratings
• Close to my geographic location
• Great culture fit

How many teammates from Matte PR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To enhance awareness of Creative Matters' expertise and craftsmanship among broader audiences while positioning us as a leader in the design and manufacturing of custom floor coverings.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Secured features in leading industry publications, such as design, architecture, or hospitality-focused magazines and websites.
• Growth in social media followers, engagement rates, and meaningful interactions with posts.
• Higher traffic to the Creative Matters website
• Recognition of Creative Matters as a thought leader in design through invitations to participate in podcasts

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Matte PR’s project management has been nothing short of exceptional. Their team operates with  great attention to detail, ensuring every campaign is executed flawlessly from start to finish. They excel in clear communication, keeping us informed and engaged at every step of the process.

What was your primary form of communication with Matte PR?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What we find most impressive about Matte PR is their ability to seamlessly combine creativity with strategy. Their team doesn’t just execute campaigns; they craft compelling narratives that truly resonate with our audience.

Are there any areas for improvement or something Matte PR could have done differently?

One area that they are working on enhancing for us is expanding the scope of their analytics and reporting, providing even more detailed insights into campaign performance and audience behavior.