Marshmallow Marketing

BACKGROUND

Introduce your business and what you do there.

I’m a trade marketing manager at Henkel, a consumer good company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Marshmallow Marketing?

We launched a new brand and needed 360-degree support marketing. We wanted the full marketing cycle—from the idea to strategy to full implementation.

SOLUTION

What was the scope of their involvement?

The team came up with a strategy and timeline, and then implemented both. The team developed the digital brand activation. Full brand support has focused on Google AdWords, SEO, creative materials development, and media buying. Deliverables include online videos, banner ads, context adds, and social media management for Instagram, Facebook, and YouTube.

What is the team composition?

Olesia (Co-Founder & Managing Partner, Marshmallow Marketing) is my main point of contact.

How did you come to work with Marshmallow Marketing?

My colleague advised me to include Marshmallow Marketing in a tender with other agencies because of their reputation and great digital expertise.

How much have you invested with them?

We’ve spent around $110,000.

What is the status of this engagement?

We started working together in Spring 2017 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our market share increased by 5%, which beat our 3% goal. Our rankings are very high as well.

How did Marshmallow Marketing perform from a project management standpoint?

The team is supportive and responds quickly to our changes and plans. Marshmallow Marketing sticks to timelines and deadlines. We communicate via in-person meetings, email, phone calls, and Skype.

What did you find most impressive about them?

They are very creative and innovative; the team understands the client’s needs perfectly.

Do you have any advice for potential customers?

Hire them because they’re true professionals.