MarketKloud

BACKGROUND

Please describe your company and position.

I am the Research And Development Manager of GE Infrastructure

Describe what your company does in a single sentence.

supporting the country's energy transition by providing advanced grid technologies

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MarketKloud to accomplish?

• We engaged MarketKloud to streamline and automate our CRM and workflow processes. Our primary goal was to improve efficiency across sales and client engagement, reduce manual work, and ensure smoother data flow between teams. Ultimately, we wanted a system that could support our growth and help us better manage projects tied to Germany’s energy transition.

SOLUTION

How did you find MarketKloud?

Online Search

Why did you select MarketKloud over others?

We hired MarketKloud after several interviews—they really know their stuff.

How many teammates from MarketKloud were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

MarketKloud helped us modernize and automate our CRM and workflows. They implemented and customized HubSpot, built AI-powered tools and dashboards, and created low/no-code applications to streamline processes across sales, marketing, and project management. Key deliverables included a fully automated CRM system, integrated data pipelines, custom applications, analytics dashboards, and team training to ensure smooth adoption.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

MarketKloud’s automation reduced manual data entry by over 50%, improved lead follow-up times, and increased conversion rates by 20%. Their AI dashboards and centralized CRM gave our teams real-time visibility, saving time and boosting efficiency across projects.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

MarketKloud’s project management was excellent. They delivered all items on time, maintained clear communication throughout, and were highly responsive to our needs. Their team proactively addressed challenges and ensured the project stayed on track, making the entire process smooth and efficient.

What was your primary form of communication with MarketKloud?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was MarketKloud’s deep expertise and ability to handle complex automation and CRM projects end-to-end. They combine technical skill with practical solutions, deliver on time, and make adoption seamless for our teams.

Are there any areas for improvement or something MarketKloud could have done differently?

Overall, the experience was excellent. If anything, clearer documentation during the initial setup phase could have helped our team get up to speed even faster, but MarketKloud was always responsive and supportive whenever we needed guidance.